{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://iastate.aviaryplatform.com/iiif/tx3513vn87/manifest","type":"Manifest","label":{"en":["Thomas, Michael, Aspects of Global Advertising"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/004/original/ISULogo.png?1601681107","metadata":[{"label":{"en":["Publisher"]},"value":{"en":["Iowa State University. Special Collections and University Archives"]}},{"label":{"en":["Identifier"]},"value":{"en":["RS008-006-053 (call number)","AV203844 (UID)"]}},{"label":{"en":["Description"]},"value":{"en":["This item was captioned by Rev.com in conformance with WCAG 2.1 AA accessibility guidelines. (accessibility)"]}},{"label":{"en":["Local Identifier"]},"value":{"en":["Lectures_AV203844"]}},{"label":{"en":["Rights Statement"]},"value":{"en":["Per request by the creator, access to this item is restricted to scholarly use only. (access)","This item is protected by copyright and/or related rights. 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evening.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=16.261,17.556"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Good evening.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=17.556,18.78"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e My name is J K Lee","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=18.78,20.84"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e And I'm Angie Skelder, welcome to Ad day,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=20.84,23.46"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're really excited to see all of you here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=23.46,26.1"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We'd like to thank the lectures committee","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=26.1,28.23"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the department of journalism and mass communication,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=28.23,30.83"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the local AAF executive committee","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=30.83,33.25"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and especially the Ad day advisor, professor Daniel Lang.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=33.25,36.653"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e For those of you who aren't familiar with advertising day","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=38.35,41.35"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll give you a little brief history.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=41.35,43.66"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ad day is a celebration","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=43.66,44.99"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of communications through advertising,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=44.99,47.0"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the day is devoted to the exploration","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=47.0,49.15"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and diverse areas contributing to this profession.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=49.15,52.27"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Professionals from fields of marketing promotions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=52.27,55.07"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sales and creative","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=55.07,56.6"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have been with us all day today to share their experience.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=56.6,59.44"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Earlier today, we had Linda Earhart from Spiceland 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level","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=73.16,74.62"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about how to get a job in advertising","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=74.62,76.23"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how to get a job in 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three.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=83.57,85.17"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e We have an absolutely wonderful man","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=87.496,90.44"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to introduce to you tonight.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=90.44,92.51"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This man was born and educated in England,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=92.51,95.32"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and in 1943, he joined the 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a","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=203.95,206.39"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"geography lesson and a little vain glorious","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=206.39,210.185"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about McCann Erickson the agency I worked for,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=210.185,213.523"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but there is a point to it,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=214.88,216.433"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it sounds almost like a commercial for McCann,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=217.86,219.997"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and to some extent it is,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=219.997,221.523"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but if we have the first 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country,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=246.28,249.69"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's a much more sophisticated operation than that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=249.69,254.69"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we know with 1988, billings of 4.4 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IPG","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=265.26,267.11"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was a 28.2% increase of 1987,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=267.11,269.6"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we are the largest ad international agency in the 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cover","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=287.37,290.7"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and one or two other arguments","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=290.7,292.44"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I'll come to in a minute.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=292.44,294.313"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we have 443 agencies 67 countries","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=296.26,300.21"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to illustrate the internationality of the company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=300.21,305.21"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the only reason for this slide,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=305.63,307.47"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we are an American 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Dabisco,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=811.96,813.733"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are the years when we first had any association with them,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=814.788,818.98"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and then in Goodyear's 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England.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1176.96,1179.543"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My immediate reaction is negative","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1180.57,1183.35"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to say what the hell do you know about 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person,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1326.77,1328.32"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this was the basic commercial the first one.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1337.08,1340.5"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ I am the future of the world 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else","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1810.96,1812.62"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/535","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in another country it's called something else","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1812.62,1814.53"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/536","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and another it's 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rain,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1827.33,1831.01"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/541","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hot weather, cold weather,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1831.01,1832.97"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/542","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so they said let's gonna go down terribly","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1832.97,1834.35"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/543","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"well in Morocco, where they don't have too much snow","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1834.35,1836.38"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/544","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you don't sell the tire 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countries.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1850.01,1853.883"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/549","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it got quite considerably adapted on the way","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=1854.79,1859.74"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/550","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the line that came up was Goodyear take me 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♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2121.989,2123.759"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/619","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ And taste the same where we do ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2123.759,2126.616"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/620","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Nescafe ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2126.616,2128.783"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/621","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e That's US","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2130.727,2131.959"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/622","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat 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me","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2238.17,2239.087"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/631","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e You saved my life the other night","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2241.61,2243.467"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/632","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Ah, how could that 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band,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2250.549,2253.199"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/637","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e YOu're coming late or something you know.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2253.199,2255.337"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/638","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But 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bored","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2281.31,2282.848"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/643","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e I'm really sorry","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2282.848,2283.83"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/644","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Wait, give me room, the 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the","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2337.74,2339.46"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/653","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"intricacies that have to go in","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2339.46,2341.35"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/654","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to developing campaigns for different 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it","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2382.34,2383.78"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/667","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"put in the European context.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2383.78,2386.11"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/668","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we did do a campaign through windows on the world,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2386.11,2389.567"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/669","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it took everybody took everybody through Paris and Italy,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2389.567,2392.31"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/670","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and God knows where,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2392.31,2393.74"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/671","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"showing coffee, being drunk,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2393.74,2395.69"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/672","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rather than just showing it being drunk","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2395.69,2398.89"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/673","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by Japanese in Japan.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2398.89,2401.003"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/674","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I have got another tape here,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2403.56,2406.413"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/675","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and this is a straight international tape","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2408.294,2411.67"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/676","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"simply out of 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this","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2431.01,2431.96"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/685","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"another Nescafe commercial","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2431.96,2433.52"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/686","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from people's Republic of China","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2433.52,2437.29"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/687","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is a bit surprising,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2437.29,2438.28"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/688","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's a commercial from Hungary,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2438.28,2439.98"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/689","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and if you can stop before the last two commercials","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2442.85,2446.25"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/690","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because they are a repeat of the nestle ones","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2446.25,2448.41"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/691","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll tell you when to stop,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2448.41,2449.31"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/692","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's the last Coke commercial to 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commercial","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2464.01,2465.18"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/697","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was made especially for him","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2465.18,2467.021"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/698","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience 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♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2495.613,2496.89"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/701","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Be on your feet ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2496.89,2499.16"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/702","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Be your fire ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2499.16,2502.01"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/703","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Be on your feet ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2502.01,2504.66"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/704","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ And prove that you're on your feet ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2504.66,2507.252"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/705","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ One two three four ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2507.252,2509.096"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/706","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Be started ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2509.096,2510.364"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/707","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Don't think about it ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2510.364,2511.248"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/708","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Be started to just get out 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♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2514.949,2517.532"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/711","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Everything just on the side ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2525.184,2527.011"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/712","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Just get out ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2527.011,2529.454"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/713","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Don't behold on thyself ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2529.454,2531.322"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/714","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Help him to fill in it ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2531.322,2534.739"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/715","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e That's great","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2542.411,2543.244"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/716","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Yeah that's a lovely hotel across","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2543.244,2546.161"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/717","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e So how long it'll take to put those together?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2548.932,2551.267"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/718","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e About five years.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2551.267,2552.85"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/719","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Five years it'll be made up,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2554.039,2555.843"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/720","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and may be single dozen thing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2555.843,2557.763"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/721","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e We are saying, you know talking there,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2559.81,2563.081"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/722","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we've said everything.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2563.081,2564.181"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/723","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Big film JK Vezics for state wear,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2565.28,2567.403"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/724","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out of drive,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2568.438,2569.9"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/725","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and inside basing on the other bill.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2569.9,2572.163"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/726","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e You know the best thing,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2577.709,2578.863"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/727","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's a great kind to try,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2579.78,2581.343"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/728","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and this battles all there,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2582.829,2585.648"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/729","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cannot tell if they are not liking.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2585.648,2588.469"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/730","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like it, you grab","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2588.469,2589.886"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/731","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it will happen.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2596.857,2598.107"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/732","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Hey do you know about that really?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2607.214,2609.047"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/733","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Ah the quench is in the milk.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2609.047,2610.25"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/734","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Sure","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2610.25,2611.868"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/735","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e The milk is kind","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2611.868,2612.728"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/736","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(mumbles)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2612.728,2614.936"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/737","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat 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James","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2626.19,2629.36"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/739","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e That's one of the second product.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2629.36,2631.01"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/740","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e To keep it still the same,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2631.01,2632.492"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/741","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Tomorrow.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2632.492,2633.351"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/742","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Okay","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2633.351,2634.462"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/743","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(mumbles)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2634.462,2636.629"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/744","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2642.776,2644.514"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/745","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e There is a few one that signed to","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2644.514,2646.13"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/746","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for climates and losing genes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2646.13,2648.62"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/747","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Flying to every month","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2648.62,2650.277"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/748","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or try one geopardic regimes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2650.277,2652.628"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/749","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Epsson Getson,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2652.628,2654.559"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/750","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because for a munch in","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2654.559,2655.998"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/751","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the more you listen to them","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2655.998,2658.19"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/752","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"somebody is influential,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2658.19,2659.543"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/753","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the more sophisticated to the exogene zone","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2659.543,2662.7"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/754","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the more sophisticated today's theme in this thing","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2662.7,2665.358"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/755","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"outside get zone","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2665.358,2666.543"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/756","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ladies and gentlemen","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2666.543,2668.176"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/757","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for purpose of changing epzone","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2668.176,2670.759"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/758","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2676.506,2678.172"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/759","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(singing in foreign language)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2678.172,2682.005"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/760","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2711.923,2712.756"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/761","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e When you list your home with Century 21 homes","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2712.756,2714.971"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/762","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're looking the every door campaign","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2714.971,2717.148"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/763","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because you find the right layer","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2717.148,2718.626"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/764","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we got you down the most homes special","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2718.626,2720.776"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/765","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e That we'll have to take care of those","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2720.776,2722.828"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/766","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"believe me listen.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2722.828,2724.328"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/767","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Trust me because once I have you invited","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2726.13,2728.34"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/768","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and so much together","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2728.34,2730.214"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/769","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one home at a time","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2730.214,2731.714"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/770","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's perfect","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2732.6,2733.49"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/771","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I do hope it becomes the house","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2734.49,2736.43"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/772","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Century 21, the largest agency for innovation and program","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2736.43,2741.207"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/773","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2747.054,2749.637"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/774","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ I got Century ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2755.654,2759.677"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/775","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ When I can ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2759.677,2764.677"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/776","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ And it's whole the sun ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2765.147,2768.467"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/777","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Other can be many ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2768.467,2773.467"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/778","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ I gave you same ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2774.349,2779.349"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/779","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Same be we will stay ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=2782.247,2785.58"}]},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25326/annotation/780","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/025/326/original/AV203844_Aspects_of_Global_Advertising_a.vtt?1620124188","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/025/326/original/AV203844_Aspects_of_Global_Advertising_a.vtt?1620124188"}]},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25327","type":"AnnotationPage","label":{"en":["AV203844_Aspects_of_Global_Advertising_a.txt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199/transcript/25327/annotation/781","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"- Good evening.\r\n\r\n- Good evening.\r\n\r\n- My name is J K Lee\r\n\r\n- And I'm Angie Skelder, welcome to Ad day, we're really excited to see all of you here. We'd like to thank the lectures committee the department of journalism and mass communication, the local AAF executive committee and especially the Ad day advisor, professor Daniel Lang.\r\n\r\n- For those of you who aren't familiar with advertising day I'll give you a little brief history. Ad day is a celebration of communications through advertising, the day is devoted to the exploration and diverse areas contributing to this profession. Professionals from fields of marketing promotions, sales and creative have been with us all day today to share their experience. Earlier today, we had Linda Earhart from Spiceland Chicago, gave us our opening address, we also have with us in the audience now visiting professionals from Des Moines and different parts of Iowa, who came and spoke with students on the one on a one-to-one level about how to get a job in advertising how to get a job in communications. We encourage you to take advantage of all the opportunities that ad day has to offer, especially next year when we hope to do ad day three.\r\n\r\n- We have an absolutely wonderful man to introduce to you tonight. This man was born and educated in England, and in 1943, he joined the Navy where he stayed for 16 years and experienced three Wars. In 1959 at the age of 32 being married and having three children, he joined the advertising agency of Crawford's in London as an account executive trainee, in 1971 a lot of people from that agency went over to the agency of McCann, in 1975 this man, went to South Africa to manage the McCann operation there, and then in 1980 came to the United States. In 1989, this man was named director of headquarter operations for McCann Erickson worldwide managing over 140 operations around the world.\r\n\r\n- So as you can see, when you talk about professionals Michael Thomas is a refreshing personality.\r\n\r\n- With years of British Royal Navy experience, he left it to release his bottled energy and talents in the world of advertising.\r\n\r\n- When we speak of international influentials and dynamic people, Michael Thomas is here. He has great taste in selecting Iowa to which he has never been. We took him to the Iowa historical museum yesterday he was fascinated. He's from New York by the way. We are really happy to have him, we're glad that he decided to come upon our invitation to share his knowledge with us, and he has brought a great program to cap ap a great celebration of advertising, and without further ado, we'd like to introduce him introduce you to him, Michael Thomas.\r\n\r\n- Living up to that is not gonna be easy. If we're gonna have the first part of this, what I have to say will sound more like a geography lesson and a little vain glorious about McCann Erickson the agency I worked for, but there is a point to it, it sounds almost like a commercial for McCann, and to some extent it is, but if we have the first slide, I really want to set the scene for what the global advertising is about. There's been an awful lot of sloppy talk of global advertising and people think you'd just take campaigns and put them in a brown paper envelope and send them around the world for somebody to translate and run in another country, but it's a much more sophisticated operation than that. And we know with 1988, billings of 4.4 billion, which we're happy to say if anybody's buying the shares of IPG was a 28.2% increase of 1987, and we are the largest ad international agency in the world. I think there are three other agencies all claiming the same, and I think we're all right, depending on which criteria you use. We claim it by the number of markets that we cover and one or two other arguments that I'll come to in a minute. So we have 443 agencies 67 countries to illustrate the internationality of the company is the only reason for this slide, we are an American company, Jammin Bob James is a C, the chairman CEO is an American, John Dunno who looks after North America is an American, the man who looks after Latin American Dorcata BiononLonsolson is a Dane, and he's been in that, he's worked in Europe, America and Latin America, being there now for about 10 years I think it's more 12 years. Max Corznea is a Belgium by birth, a Belgium Russian in fact by birth looks after Asia Pacific based in Hong Kong, Henri Breakout Culio piece of geography South Africa, Australia, and New Zealand, which anybody looks at a map can see the distances of that is run by Graham de Villiers, who is a South African. Johnny Katato is the odd man out, he is an Italian based in his home country of Italy, and he looks after half of you, and Michael Fattier is an Anglo Dutchman based in Paris who looks after the other parts of Europe and Africa. So it is a fairly international complex in terms of management. And here is where we are, this is where the geography lesson comes in and where the offices are our headquarters in New York, offices in America mostly where the clients are, New York as the headquarters Detroit that is where General Motors are, Atlanta because Coca-Cola is there, Hillston because Erickson is there, Los Angeles because Century 21 is there San Francisco the Wells Fargo and Delmonte and nobody yet knows why we're in Seattle, but it's a very very growing office, in fact, Washington Apples, we handle out of that and that four offices in Canada as well. The auto virtually complete cover the number one agency in Italy and Spain, number two or three in Germany, number four or five in London, we've gradually been expanding, the latest office opened last year was in Budapest which is one step into the, into Eastern Europe, we think we may be in Moscow this year or if not this year next. So we have all these offices around Europe, the same for the middle East, where they're only associates which it's so unstable there that nobody puts any money but we do have associates is there to help the clients who want to work there. Africa associates now only in South Africa, our own office in Nairobi, associates in Cameroon, Lagos Abidjan in the Ivory Coast and Casablanca is there because one of our creative directors is rather romantic, and it was a great Humphrey Bogart found that we do in fact have an associate in Casablanca. Latin America, again virtually complete Tava, the difficulty with dealing with Latin America is getting the money, right? Argentina last year had an inflation rate of 1% per day and Brazil looked like a thousand percent this year. So people are actually given the day off on payday so that they can go and manipulate their money to get it right because the inflation rate is so abominable, but there's a lot of business and a lot of advertising in those markets and very sophisticated advertising too. In the Pacific again, it's a race between Tokyo and New York as to which is the largest office now, the largest agency with the help of what's happening between the Yen and the dollar, Tokyo is fairly large. We have got an operation in Beijing, associates in India, so that we're all over the world. And the Billing's different from a lot of American agencies 70% of our business is outside the USA, the light green is the business that we do outside the USA and the dark green, the business we do inside the USA. So actually as an American company, we've got a vested interest in a weak dollar, as far as the return is concerned. And outside the USA we are the largest. We're only about number 13 in America, optimism after the DWTS and Saatchis and young and Rubicams, but outside the USA, we are the largest agency. We don't include Dentsu, the Japanese agency because never work out how they calculate that figures. And then again, in CAPA, throughout the world we're in 67 countries, BVDO, Ogilvy in 50 or 47, and so it goes on down. Rank in the top three agencies 25 countries, top 10 and 44 deeper roots in any competition over 20 years, experienced 45 countries, and that's how long we've been in some of them, so it isn't a recent phenomenon of going international and looking after international clients, we've been doing it for over 60 years and gradually building the network. And the other important thing from our point of view, when looking after these multinational clients is to have control over the subsidiaries. If Erickson or Coca-Cola or UPS say we want you to handle our business worldwide unless we actually control our agencies, we can't guarantee that we will do so, and we can't guarantee the quality control. So we do believe in wherever we can, and there are some countries where it's just not legally possible in having control of our own agencies. But here really comes, and this is the first of two slides and you couldn't get them all onto one on some of the multinational accounts that we do handle throughout the world with the year, however long we've been handling them and the number of countries where we look after them now. There are two points ready to be made but not all big multinational accounts so necessarily American, NASA has West, Unilever, Anglo, Dutch, Martini and Rossi, Italian and also the way that our system has worked over the years. In some cases, one tends to think that okay you land an account in America and they say, we'll be, we'd love for you to do advertising all over the world. Yes, that does happen, in some cases, not very many. We've been associated with Coca Cola since 1942 but the first place we ever handled Coca-Cola was in Brazil, and it went from Brazil to Argentina, to Mexico, to Europe and was 14 years before we handled any Coca-Cola business in America with General Motors, the first place we handled any General Motors business was in 1930 in Germany, and that was 26 years later before we handled any general motors business in the States. So sometimes it starts from the States and goes out to the rest of the world, in other cases, we gradually build up association with these companies and back into the States do the learn as it works. The funny figures on the, in brackets on the right, against Goodyear in Dabisco, are the years when we first had any association with them, and then in Goodyear's case, 32 years later they actually aligned with us everywhere in the world except in the home country, we do not handle their business in the States or Canada actually but we handle it everywhere else in the world, and that is their choice, they like to keep it separate. Then again, among this list there are German companies, French country companies, Japanese companies is not no German used to be handled out of Elkhart is now handled out of Leverkursen in Germany. So really the question is how in a global sense does one handle these clients? And the short answer is there's no one way of doing it. We devised, I hope it doesn't too complicated chart, kinda, can you see it at all from the back? Any idea, what we call the continuum of global marketing now, probably not very easy to read but a lot of these clients have what we call decentralized global products, they go into an individual country the local management have control over what they do and steady of autonomous in each country who advertises what products and how and what agency they use. That, as one moves over towards the right, there were some that had a universal product positioning, that they want to give a universal character to the product throughout the world, but still leave a lot of the local work to the local agencies. Then there're some, that have a universal brand positioning it's a bit of a subtle difference there, 'cause the difference between product and brand because product is a motorcar brand is whether you call it Opal, Chevrolet, or a that but for the same in Australia GM Bauza, Holden in Germany they're called Opal, in other countries, they're called by different brand names. And then way over on the right, they're very few what can be called global brands, that are virtually exactly the same for the same name, the same approach, the same product, or the same culture, in any country in which they are advertised. And now are comparatively few of those because they are comparatively few products that are absolutely appropriate with exactly the same positioning in a lot of different markets. Something like Coca-Cola, yes there's a drink is a refreshing drink, you can project it in exactly the same way in every country, it satisfies the same needs. Camel cigarettes, a cigarette is a cigarette, so you can project it with the same character across different cultural barriers, but for something like food, nestle, Nescafe, the different ways the coffee is drunk, an instant coffee is drunk and regarded in different countries is very, very different. So what we have to do is try and work out anyway of taking account of the culture of the client and the culture or the character of the product, and make it appropriate to the culture of the country, in which you're trying to sell it and where it is appropriate. And to do that, you haven't had an awful lot of input from the individual countries. You cannot just play this Brown paper envelope game. And it's this reconciliation that there's sensitivity to where the product fits in a different country, that is rarely the name of the game. So we have to have people who are sensitive to this kind of thing, we have in fact, for some of the clients a very separate creative group in New York called international team which largely it looks after Coca Cola but quite a lot of other clients as well, well the head of international team is a Brazilian, in fact, who speaks five languages fluently he's number two, is an American, the chief art director is an Englishman, we've got Japanese, and there are seven nationalities at the moment in international team, we work as one creative group and they periodically call in the creative directors from all over the world and sit down and say what is gonna be appropriate for Coca-Cola, and everybody has an input. Because the other negative of trying to do the things centrally if I'm sitting in London, as I did once, and people come along and say these terribly clever fellows in New York have devised this campaign, all you have to do is translate it out of American into English, and you're going run it in England. My immediate reaction is negative to say what the hell do you know about England, how are they so wise in New York to tell me how this should be handled in England? But if you've brought in the people from all over the world listening to them, have their inputs then you've got an amalgam of all the ideas and you can come up with the idea, well it may not be, this may be a good idea for most of the world but perhaps not for England, perhaps not for Japan, so Japan can go off and do its own thing, England does its own thing or the others slightly adapt a basic strategic idea. And it comes back to a point that the speaker this morning was making, if you'd better, have a very very strong strategic idea in the first place before you start doing the creative work, because if the idea of what you're trying to do is not strong, it'll break, when you try to adapt it or tinker with it a little bit or adjust it for an individual market. Now what I've done to illustrate the point is bring some tapes with me of how this has been applied in practice. Coca Cola is probably the most global of all. So there was a commercial, if everybody remembers Hilltop from years and years ago everybody here's probably too young to remember Hilltop I think, the fairly famous Commercial. This is in effect son of Hilltop, which ran all all over the world, except oddly enough, in the States and as a sort of glorification of it was done at the time of Glasnost and peace and a glorification of Coke's place in the world, 26 different versions of it were made in 26 different languages to run in different parts of the world, and I will just show you the first three commercials on on this tape, with first is the basic, if we can kill the side person, this was the basic commercial the first one. ♪ I am the future of the world ♪ ♪ I am the hope of my nation ♪ ♪ I am tomorrow's people ♪ ♪ I am the new inspiration ♪ ♪ And we have got a song to sing to you ♪ ♪ We've got a message to bring to you ♪ ♪ This is everything ♪ ♪ For you and for me and tomorrow ♪ ♪ tomorrow ♪ ♪ If we all can agree ♪ ♪ And we sing on the hymn ♪ ♪ Tomorrow ♪ ♪ Tomorrow ♪ ♪ If we all can agree, ♪ ♪ If we all will be there to share ♪ ♪ Feelings so real and so true, ♪ ♪ Promise us tomorrow ♪ ♪ And we'll build a better World for you. ♪\r\n\r\n- In Japanese, only the beginning and the end back in Japanese. ♪ And we've got a song ♪ ♪ To sing to you, ♪ ♪ We've got a message ♪ ♪ To bring to you ♪ ♪ Please let there be ♪ ♪ For you and for me, ♪ ♪ A tomorrow ♪ ♪ Tomorrow ♪ ♪ If we all can agree, ♪ ♪ There' ll be sweet harmony ♪ ♪ Tomorrow tomorrow ♪ ♪ If we all will be there to share ♪ ♪ Feelings so real and so true, ♪ ♪ Promise us tomorrow ♪ ♪ And we'll build a better World for you. ♪\r\n\r\n- And this is the amalgam of both ♪ I am the future of the world, ♪\r\n\r\n- They simply again during the neon all over the world took place, they celebrated in sign, one of the things they shared in canvas, a hope for a better tomorrow. The friendship that girls still have the language, and Cocacola. ♪ And we'll build a better world for you ♪\r\n\r\n- This is a message of hope from Cocacola\r\n\r\n- And we started with that. Even within that, there are all sorts of peculiarities of donor 'cause that was a straight Spanish version a straight Spanish, straight French version and straight Portuguese, I never even noticed the Japanese, You had to have a man on the go for some cultural reason, it wasn't, they wouldn't accept just a girl singing it. The Koreans, you had to have three, and I still didn't quite understand why you had the white girl and the black girl, both singing in Zulu for South Africa. So there are all sorts of subtleties that still have to go into a commercial background. Now the same kind of thing applies if that is a broad corporate kind of commercial, that the harder edge trying to sell the idea of Coke and food, the Coke is the appropriate food to have whenever you have a snack, but a snack in Ames is probably a burger or a bag of fries well, I don' know. In Malaysia it is in not, in Australia it can be something different, but the idea that coke is appropriate to whatever the food is appropriate in a different country still remains absolutely solid. But what foods you actually show you vary a little bit and there are three commercials, so you have to look at them quite closely actually to see where the foods change, but there's the one basic Coke and food idea and then two adaptations for two other countries. So can we see the next three.\r\n\r\n- It also taken little kind of technicalities like different packaging in different countries, some don't have the two liter bottles, some have more cans some have a slightly different design bottle and that sort of thing, all that has to be taken into account. But the basic idea is absolutely clean, simply adapt it. And of course the one thing that does help us enormously these days is music is virtually global. You can use the same music practically anywhere and anywhere in the world. Now, another example, Goodyear, Goodyear tires they came to us saying, well we are a great big global agency handle our business all over the world, but not the States. And we want one campaign to run throughout the world. We scratched around with this for a bit and they said wait a minute, you haven't got one tire that yourself all around the world, in one country it's Eagle in another country it's called something else in another country it's called something else and another it's Bactor, and they're all totally different, that so then the answer was about focus on the all weather tire, which will work in snow, sleet, rain, hot weather, cold weather, so they said let's gonna go down terribly well in Morocco, where they don't have too much snow and you don't sell the tire anyway. So you still had to try and work out a thought, a concept that could be applied to whatever could be appropriate at least whatever tires were being sold in those countries. And it got quite considerably adapted on the way the line that came up was Goodyear take me home. The underlying thought, being that everybody wants to be safe on, on, on their task but there are all sorts of different, subtle ways of playing that same concept in different markets. And there were three commercials here that illustrate that, one from the Philippines one from England and the other from Peru, so I think it's weird. ♪ Take me back where I belong ♪ ♪ Take me where I will go ♪ ♪ Let me stay ♪ ♪ Take me where my home will be ♪ ♪ And for now forever in ♪ ♪ Give to me a ride ♪ ♪ And the world will wait ♪ ♪ Take me home ♪ ♪ My wheel take me home ♪ ♪ You ought to take me home ♪ ♪ Take me home ♪ ♪ Please take me home ♪ ♪ You're the one who know where I go ♪ ♪ You always take me home ♪ ♪ Please do take me home ♪\r\n\r\n- Now the British are a bit more understated.\r\n\r\n- That's a great honor for listening\r\n\r\n- Mmh indeed it's great\r\n\r\n- Yap.\r\n\r\n- You can do better In turn you'll probably see ♪ Please do take me home ♪\r\n\r\n- That was from Peru. But there are other products I mentioned before Nestlé different coffee cultures, different appreciations of when coffee should be drunk when it is appropriate. Well to try and force them one idea in every market would be really rather silly. So there, they eventually go market by market what will be appropriate for Nestle in each market, and so you'll see absolutely no similarity between these campaigns for Nescafe whatsoever. So can we see that the, the, there are two campaigns two different countries and the last three commercials are actually quite interesting 'cause they're all from England, but there is a rather new idea that they've done of turning commercials into a mini soap, that 30 seconds soaps. But you'll see what I mean when you see the commercials. I think there are five or is this the end of the real anyway so ♪ This is the same recipe ♪ ♪ For a coffee drink ♪ ♪ To taste away ♪ ♪ And taste the same where we do ♪ ♪ Nescafe ♪\r\n\r\n- That's US Believe it or not it's Japan.\r\n\r\n- And you believe that's Japan?\r\n\r\n- Excuse me\r\n\r\n- You saved my life the other night\r\n\r\n- Ah, how could that happen?\r\n\r\n- The coffee, very successful\r\n\r\n- How can you ever affirm that?\r\n\r\n- I'll try and give something I can even return this, I can return your gove band,\r\n\r\n- YOu're coming late or something you know. But perhaps\r\n\r\n- It's Okay there's\r\n\r\n- It's all right, I'm bored\r\n\r\n- I'm really sorry\r\n\r\n- Wait, give me room, the coffee\r\n\r\n- Well no, I think you know everyone except\r\n\r\n- Okay, so they were some quite different about this to selling Nescafe, but I hope it gives you some sort of an idea of the variety in some of the intricacies that have to go in to developing campaigns for different markets make it all hyper and really exciting and interesting. You have to have the right kind of people who've traveled around quite a bit to hold these accounts together. I'll be happy if after I have to is any questions you've got, instead of going back to the Nescafe, that one, the Japanese one might've surprised some people. Reason is that in Japan Coffee is only now becoming the accepted sophisticated brand and they like to see it put in the European context. So we did do a campaign through windows on the world, it took everybody took everybody through Paris and Italy, and God knows where, showing coffee, being drunk, rather than just showing it being drunk by Japanese in Japan. I have got another tape here, and this is a straight international tape simply out of interest because if you're in the advertising of course when involved with advertising, hopefully you'll be interested just to see these and commercials from all over the world with possibly one or two places you wouldn't expect to see the commercials from this another Nescafe commercial from people's Republic of China which is a bit surprising, there's a commercial from Hungary, and if you can stop before the last two commercials because they are a repeat of the nestle ones I'll tell you when to stop, it's the last Coke commercial to stop. I'll give you don't worry. So just take a little trip around the world of advertising. For those of you who know JK you will realize this commercial was made especially for him ♪ Please ♪ ♪ Be on your feet ♪ ♪ Be your fire ♪ ♪ Be on your feet ♪ ♪ And prove that you're on your feet ♪ ♪ One two three four ♪ ♪ Be started ♪ ♪ Don't think about it ♪ ♪ Be started to just get out ♪ ♪ Get it ♪ ♪ Get everyone ♪ ♪ Everything just on the side ♪ ♪ Just get out ♪ ♪ Don't behold on thyself ♪ ♪ Help him to fill in it ♪\r\n\r\n- That's great\r\n\r\n- Yeah that's a lovely hotel across\r\n\r\n- So how long it'll take to put those together?\r\n\r\n- About five years.\r\n\r\n- Five years it'll be made up, and may be single dozen thing.\r\n\r\n- We are saying, you know talking there, we've said everything. Big film JK Vezics for state wear, out of drive, and inside basing on the other bill.\r\n\r\n- You know the best thing, it's a great kind to try, and this battles all there, cannot tell if they are not liking. Like it, you grab it will happen.\r\n\r\n- Hey do you know about that really?\r\n\r\n- Ah the quench is in the milk.\r\n\r\n- Sure\r\n\r\n- The milk is kind\r\n\r\n- Okay, I have canceled the meeting with mr. James\r\n\r\n- That's one of the second product.\r\n\r\n- To keep it still the same,\r\n\r\n- Tomorrow.\r\n\r\n- Okay\r\n\r\n- There is a few one that signed to for climates and losing genes. Flying to every month or try one geopardic regimes. Epsson Getson, because for a munch in the more you listen to them somebody is influential, and the more sophisticated to the exogene zone the more sophisticated today's theme in this thing outside get zone ladies and gentlemen for purpose of changing epzone\r\n\r\n- When you list your home with Century 21 homes we're looking the every door campaign because you find the right layer we got you down the most homes special\r\n\r\n- That we'll have to take care of those believe me listen. Trust me because once I have you invited and so much together one home at a time it's perfect I do hope it becomes the house Century 21, the largest agency for innovation and program ♪ I got Century ♪ ♪ When I can ♪ ♪ And it's whole the sun ♪ ♪ Other can be many ♪ ♪ I gave you same ♪ ♪ Same be we will stay ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112199#t=0.0,2788.78041"}]}]},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200","type":"Canvas","label":{"en":["Media File 2 of 2 - AV203844_Aspects_of_Global_Advertising_b.mp3"]},"duration":931.73551,"width":640,"height":40,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/112/200/small/lecture.png?1620124191","type":"Image","format":"image/png"}],"items":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/content/1","type":"AnnotationPage","items":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/content/2/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-iastate.s3.wasabisys.com/collection_resource_files/resource_files/000/112/200/original/AV203844_Aspects_of_Global_Advertising_b.mp3?1620124191","type":"Audio","format":"audio/mpeg","duration":931.73551,"width":640,"height":40},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200","metadata":[]}]}],"annotations":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328","type":"AnnotationPage","label":{"en":["AV203844_Aspects_of_Global_Advertising_b.vtt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat disco music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=5.415,8.498"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ I feel cold ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=39.542,41.147"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat disco music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=41.147,44.23"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ I feel cold. I feel cold whoaaaa ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=51.396,55.646"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(child yelling excitedly)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=65.167,68.918"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Whoaaaaa! Weeeeee!","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=68.918,70.585"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(quirky adventurous music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=72.033,75.616"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Introducing the new bite sized","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=80.555,82.472"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ritz Bits peanut butter sandwiches.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=82.472,84.477"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The taste of Ritz Bitz and real peanut butter","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=84.477,86.476"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in tiny sandwiches with no assembly required.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=86.476,90.423"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(high pitched singing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=90.423,93.214"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=93.214,96.214"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Its your time to fly ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=100.029,103.25"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(soft saxophone music)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=103.25,106.5"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Look alive it's a brand new style now ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=107.764,112.764"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Vector is here gonna change your vibe now ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=113.473,116.138"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ It's your time to fly, looking hopeful now ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=116.138,121.138"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ It's your favorites coming through ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=123.591,126.135"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ All the way inside of you ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=126.135,128.752"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Vector is here, looking hopeful now ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=128.752,133.752"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Oh, whoaaaa ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=133.794,134.992"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Look for tomorrow, it's right here today ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=134.992,139.992"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Look for the future in so many ways ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=140.765,145.765"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Its the on to better, on to better ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=146.948,149.936"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ On to better, on to better ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=149.936,153.113"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ It's your time to fly ♪","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=153.113,155.668"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"♪ Looking hopeful now 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England,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=201.619,205.952"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you may not be able to read that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=205.952,209.359"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And five other 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tune","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=280.847,283.803"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on appropriate occasions from time to time.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=283.803,287.125"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience 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perspective","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=294.183,297.044"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on some of the things that happened","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=297.044,300.307"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in other markets and some of the problems","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=300.307,303.724"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and solutions to advertising on a global basis.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=304.804,308.639"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you very 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questions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=322.691,324.411"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we'd like to ask you to raise your hands","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=324.411,326.582"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and have you stand so that everyone else can hear.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=326.582,330.749"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does anyone have any questions?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=332.543,334.981"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's one.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=334.981,335.984"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Do you have any plans for how you're","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=335.984,337.854"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gonna handle what happens next time?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=337.854,339.808"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Ha ha.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=339.808,340.747"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience 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moment","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=345.358,348.157"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through their public relations department.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=348.157,351.318"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think we're reducing the amount of 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ESSO","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=357.556,360.579"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and nobody's yet made the connection.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=360.579,362.209"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience 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foreign","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=368.478,370.897"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"countries or were they advanced (indistinct)?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=370.897,374.784"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e No, they 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I agree.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=376.247,378.66"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But a German car being sold in Italy","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=378.66,381.763"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with an American track on it","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=381.763,384.096"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that actually was written by I think Abolati.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=386.627,390.377"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"With a name like like, he works in Italy,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=392.814,394.596"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"he's actually in Australia.\n(audience laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=394.596,396.997"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"By passport in Nathaniel, Australia.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=396.997,398.922"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A note that will be on it, we'll see how they're created now","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=398.922,403.646"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but that is just straight off as it ran in Italy.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=403.646,407.23"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All those were as they ran in their countries.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=407.23,410.09"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e I was just wondering if this shows","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=410.09,412.336"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lot of Americans that there's a lot more","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=412.336,414.199"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than the American standards.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=414.199,415.703"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's so much, I mean, they're singing in English.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=415.703,417.571"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And like, in Japanese they had American's names","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=417.571,419.776"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"written across their shirts.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=419.776,421.867"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does that have something to do with-","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=421.867,423.577"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e I think it's almost inevitable","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=423.577,424.984"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you're advertising a product like Coke.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=424.984,427.364"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which after all it does have a country of origin.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=427.364,431.447"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yes, I think it does show that there is a very","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=432.694,436.029"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"considerable Americanization, if you like","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=436.029,439.446"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of a lot of aspects of life in different countries.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=441.438,446.137"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're going to go too far in that way,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=446.137,449.387"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but no, the softball and baseball in Japan","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=451.683,455.183"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is very much the in thing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=456.197,458.364"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And half the players go there to","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=459.426,461.961"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hang with the coach and that sort of thing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=461.961,465.482"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You also pick up the fact that one of the girls","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=465.482,468.182"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and one of the guys was wearing a hitter's shirt","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=468.182,470.522"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or something underneath his own.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=470.522,472.865"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that is what happens in Japan.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=472.865,475.97"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's just true to what happens there.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=475.97,479.053"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e I was struck by two things though.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=482.122,484.503"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The corporate lending to Coke,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=484.503,486.271"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is obviously why they make the campaign.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=486.271,488.216"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But the use the music, it seems to me","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=488.216,490.205"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I has a lot more of a image in the music.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=490.205,493.472"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're not actually telling anybody what","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=493.472,495.211"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're don't already know.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=495.211,496.176"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Coke is already known.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=496.176,497.009"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you did mention I like to teach the world to sing,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=497.009,500.532"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is probably the best Coke song there was.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=500.532,504.512"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean really but-","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=504.512,506.22"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Do you know it's incredible?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=506.22,508.72"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That is to some extent,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=509.969,511.886"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've forgotten what his name is now,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=515.97,518.682"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but the Coke commercial I did show","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=518.682,521.137"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was meant to be Sarnoff Hilltop.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=521.137,523.804"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Is that what you mean by Hilltop?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=523.804,526.904"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Yeah, it when umpteenth people on the Hilltop in Italy.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=526.904,531.737"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=533.479,534.606"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e And it too made the charts. Who rights the songs?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=534.606,536.882"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You must have someone there that we're thinking","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=536.882,539.359"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we need songs like-","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=539.359,540.768"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience member coughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=540.768,541.601"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's one thing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=541.601,542.8"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then also then the question has been,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=542.8,545.606"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the rumor is that the advertising agency cooked","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=545.606,549.637"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"up new Coke as a gimmick to have a disaster","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=549.637,553.769"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of public relations including to sell more Coke.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=553.769,556.104"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e (laughing) No way.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=556.104,556.937"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e I was just wondering if you can comment on New Coke too.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=556.937,559.663"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e New Coke is a classic.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=559.663,561.645"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ha ha, that's not meant to be upfront.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=561.645,563.845"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm sorry.\n(audience laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=563.845,568.169"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Case of where, I think it was about $4 million","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=568.169,571.937"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"worth of research can mislead.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=571.937,574.52"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Coca Cola were worried that the Pepsi,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=580.467,583.634"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the taste of Pepsi was more appropriate","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=585.698,588.461"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to upcoming generation.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=588.461,590.378"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They liked it being slightly sweeter,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=591.541,593.251"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"slightly more carbonated than Coke.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=593.251,596.447"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They might be losing sales","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=596.447,598.614"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they were losing sales to Pepsi.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=600.252,603.252"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, they said all right we'll introduce a New Coke","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=606.472,608.713"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that is also a little bit more carbonated,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=608.713,610.546"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and a little bit sweeter, and went out and researched.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=610.546,613.897"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But there was one question that","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=613.897,615.387"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in all the research they couldn't ask","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=615.387,617.155"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or one statement they couldn't make.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=617.155,620.336"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which was that if we introduce this New Coke,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=620.336,624.086"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're going to take the old one away.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=625.624,627.437"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's going to be the New Coke.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=627.437,630.264"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what they'd underestimated and what came back","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=630.264,634.347"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was the emotional tie that the old Coke,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=635.512,639.206"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people had to the old Coke.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=639.206,641.456"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They would say on taste tests,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=642.92,644.575"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Oh yes, I think that's rather better and whatever.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=644.575,647.375"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But say, I'm going to take away old Coca Cola,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=647.375,651.208"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everybody said that's taking away motherhood.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=652.195,654.949"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can't mess about with that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=654.949,657.532"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It turned out oddly enough to their advantage","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=658.888,662.548"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because they were fairly quick to bring back classic Coke","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=662.548,666.624"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because technically New Coke is Coca Cola,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=666.624,670.758"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and classic Coke is the one that they bought back.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=670.758,673.604"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The old one has got the new name","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=673.604,675.618"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but everyone tends to forget that it's not Coke","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=675.618,678.849"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because quotes New Coke has virtually died at that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=678.849,683.099"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But what it did do, and this is why people","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=684.239,687.056"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"credit them with marketing genius,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=687.056,689.761"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it doubled the shelf space because for a while","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=689.761,694.076"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everybody had to carry old Coke and New Coke.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=694.076,697.117"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Everybody was so damn confused","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=697.117,699.002"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that they can't read them both.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=699.002,701.824"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it worked hugely to their advantage.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=701.824,704.75"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But now the sales of Coke have gone,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=704.75,706.976"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"oh, way back up again over Pepsi.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=706.976,709.726"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But simply because the research did not,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=711.624,715.046"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it was all factual and tasty and whatever,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=715.046,718.766"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"did not get to the emotional level because they couldn't,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=718.766,723.103"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"without giving the game away that they were","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=723.103,725.103"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going to take Coke off the market.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=725.103,728.526"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the one lesson that I think it's taught everybody","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=728.526,731.166"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in advertising and it's a growing groundswell,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=731.166,734.999"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the emotional bonding between people and products","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=736.326,739.993"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is what one has to focus on these days.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=739.993,743.783"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because product parity and the difference","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=743.783,745.99"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between two detergents or two toothpastes is minimal.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=745.99,750.631"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So all you've got is whether people happen to","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=750.631,754.321"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like the company, like the way it advertises,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=754.321,758.148"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the emotional attachment the people have","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=758.148,762.104"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to a product is what really matters nowadays.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=762.104,765.417"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that is the bit of the equation","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=765.417,767.22"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that was left out on Coke.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=767.22,769.387"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Any more questions?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=771.078,772.828"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, with that in mind we'd like to thank","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=776.799,778.531"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Mr. Thomas for coming and joining us for advertising day.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=778.531,781.854"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And before we end our program we have","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=781.854,784.219"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a special presentation that we'd like to make to him","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=784.219,787.029"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in appreciation for his great contribution","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=787.029,790.618"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the betterment of advertising.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=790.618,792.336"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I would say university.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=792.336,793.616"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He has never ever been to Iowa before,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=793.616,795.806"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and he was really excited about 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nature,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=813.585,817.018"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the Iowa nature.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=817.018,818.479"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, and also we thought that we would leave him","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=818.479,821.31"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with a great memory of being here at Iowa State.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=821.31,824.432"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So with that in mind we 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of.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=831.618,833.738"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=833.738,835.836"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's Mr. Advertising.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=835.836,837.351"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So now he's an honorary cyclone.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=837.351,838.184"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience 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okay.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=843.635,845.88"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=845.88,849.112"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Let's do this! Progress.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=849.112,851.279"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e I'm new at this, wait a minute.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=852.317,854.358"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that's it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=854.358,855.491"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e You sure?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=855.491,856.324"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e There, there.\nYou've got it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=856.324,857.835"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Okay. Now, he's an honorary cyclone.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=857.835,860.161"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We also have an advertising T-shirt,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=860.161,862.68"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so that he'll remember us when he goes sailing","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=862.68,864.632"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on his friend's yacht in New York.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=864.632,867.514"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It says advertising.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=867.514,868.917"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It says The Communication Group","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=868.917,870.442"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is the student advertising chapter here at Iowa state.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=870.442,875.145"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=875.145,876.093"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e And because we know that he really likes beer a lot,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=876.093,878.326"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we got him something to remember us","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=878.326,879.82"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by when he raises his mug.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=879.82,881.994"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's an Iowa State mug.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=881.994,883.485"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e A hooo!","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=883.485,884.645"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=884.645,886.675"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e And we just like to say thank you","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=886.675,888.086"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"very much for being with us.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=888.086,889.631"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We really enjoyed having you and having your wisdom.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=889.631,892.061"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we thank you for being here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=892.061,894.721"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=894.721,896.071"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience applauding)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=896.071,898.034"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thanks a lot.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=898.034,899.117"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=903.964,906.318"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e We'd also like to thank all of you for coming out tonight.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=906.318,908.822"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It really meant a lot to us to have you here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=908.822,912.414"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We hope that you'll join us next year.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=912.414,915.023"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For those of you who would like to stay","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=915.023,916.752"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're more than welcome.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=916.752,918.048"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're having a short reception here on the right","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=918.048,920.12"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and feel free to come up and meet Mr. Thomas,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=920.12,922.05"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and ask him anything you would like.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=922.05,923.566"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm sure he'd be happy to answer it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=923.566,925.088"},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you very much.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=925.088,926.755"}]},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25328/annotation/280","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/025/328/original/AV203844_Aspects_of_Global_Advertising_b.vtt?1620124193","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/025/328/original/AV203844_Aspects_of_Global_Advertising_b.vtt?1620124193"}]},{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25329","type":"AnnotationPage","label":{"en":["AV203844_Aspects_of_Global_Advertising_b.txt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200/transcript/25329/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"- ♪ I feel cold ♪ ♪ I feel cold. I feel cold whoaaaa ♪\r\n\r\n- Whoaaaaa! Weeeeee!\r\n\r\n- Introducing the new bite sized Ritz Bits peanut butter sandwiches. The taste of Ritz Bitz and real peanut butter in tiny sandwiches with no assembly required. ♪ Its your time to fly ♪ ♪ Look alive it's a brand new style now ♪ ♪ Vector is here gonna change your vibe now ♪ ♪ It's your time to fly, looking hopeful now ♪ ♪ It's your favorites coming through ♪ ♪ All the way inside of you ♪ ♪ Vector is here, looking hopeful now ♪ ♪ Oh, whoaaaa ♪ ♪ Look for tomorrow, it's right here today ♪ ♪ Look for the future in so many ways ♪ ♪ Its the on to better, on to better ♪ ♪ On to better, on to better ♪ ♪ It's your time to fly ♪ ♪ Looking hopeful now ♪\r\n\r\n- Oh, there's this song in this hit the charts in England, you may not be able to read that. And five other countries. ♪ First time, first love ♪ ♪ Oh what feeling is this ♪ ♪ And like drizzle she flows ♪ ♪ Like the very first kiss ♪ ♪ Like a break in the clouds ♪ ♪ And the first ray of sun ♪ ♪ I can feel it again ♪ ♪ Something new has begun ♪ ♪ You can tell the pieces are starting to feel like a burst ♪ ♪ Tag your self, share my Coke ♪ ♪ And I knew that was it ♪ ♪ It's a untiring sea, an unopened door ♪ ♪ You gotta reach out, oh, and you gotta explore ♪ ♪ I can do anything that life will bring in ♪ ♪ You got me, how it feels, share my Coke ♪ ♪ Coca Cola is it ♪ ♪ Coca Cola is it ♪\r\n\r\n- And that's it. I was wondering if we could get the Clarion thing in the camper now or whatever to play that tune on appropriate occasions from time to time. If we could put the lights up a bit, I'm very happy to answer any questions, if anybody's got any. But I hope it's given a slightly different perspective on some of the things that happened in other markets and some of the problems and solutions to advertising on a global basis. Thank you very much.\r\n\r\n- For those of you who have questions we'd like to ask you to raise your hands and have you stand so that everyone else can hear. Does anyone have any questions? There's one.\r\n\r\n- Do you have any plans for how you're gonna handle what happens next time?\r\n\r\n- Ha ha. Frankly, no we haven't. My excellent been handling it themselves at the moment through their public relations department. I think we're reducing the amount of advertising for their products for awhile. Luckily in the rest of the world, it's known as ESSO and nobody's yet made the connection.\r\n\r\n- Anyone else?\r\n\r\n- For these commercials directed in foreign countries or were they advanced ?\r\n\r\n- No, they were. It does seem quite odd. I agree. But a German car being sold in Italy with an American track on it that actually was written by I think Abolati. With a name like like, he works in Italy, he's actually in Australia. By passport in Nathaniel, Australia. A note that will be on it, we'll see how they're created now but that is just straight off as it ran in Italy. All those were as they ran in their countries.\r\n\r\n- I was just wondering if this shows a lot of Americans that there's a lot more than the American standards. There's so much, I mean, they're singing in English. And like, in Japanese they had American's names written across their shirts. Does that have something to do with-\r\n\r\n- I think it's almost inevitable if you're advertising a product like Coke. Which after all it does have a country of origin. Yes, I think it does show that there is a very considerable Americanization, if you like of a lot of aspects of life in different countries. You're going to go too far in that way, but no, the softball and baseball in Japan is very much the in thing. And half the players go there to hang with the coach and that sort of thing. You also pick up the fact that one of the girls and one of the guys was wearing a hitter's shirt or something underneath his own. And that is what happens in Japan. It's just true to what happens there.\r\n\r\n- I was struck by two things though. The corporate lending to Coke, which is obviously why they make the campaign. But the use the music, it seems to me I has a lot more of a image in the music. You're not actually telling anybody what they're don't already know. Coke is already known. And you did mention I like to teach the world to sing, which is probably the best Coke song there was. I mean really but-\r\n\r\n- Do you know it's incredible? That is to some extent, I've forgotten what his name is now, but the Coke commercial I did show was meant to be Sarnoff Hilltop.\r\n\r\n- Is that what you mean by Hilltop?\r\n\r\n- Yeah, it when umpteenth people on the Hilltop in Italy. Yeah.\r\n\r\n- And it too made the charts. Who rights the songs? You must have someone there that we're thinking we need songs like- That's one thing. Then also then the question has been, the rumor is that the advertising agency cooked up new Coke as a gimmick to have a disaster of public relations including to sell more Coke.\r\n\r\n- No way.\r\n\r\n- I was just wondering if you can comment on New Coke too.\r\n\r\n- New Coke is a classic. Ha ha, that's not meant to be upfront. I'm sorry. Case of where, I think it was about $4 million worth of research can mislead. Coca Cola were worried that the Pepsi, the taste of Pepsi was more appropriate to upcoming generation. They liked it being slightly sweeter, slightly more carbonated than Coke. They might be losing sales and they were losing sales to Pepsi. So, they said all right we'll introduce a New Coke that is also a little bit more carbonated, and a little bit sweeter, and went out and researched. But there was one question that in all the research they couldn't ask or one statement they couldn't make. Which was that if we introduce this New Coke, we're going to take the old one away. It's going to be the New Coke. And what they'd underestimated and what came back was the emotional tie that the old Coke, people had to the old Coke. They would say on taste tests, \"Oh yes, I think that's rather better and whatever.\" But say, I'm going to take away old Coca Cola, everybody said that's taking away motherhood. You can't mess about with that. It turned out oddly enough to their advantage because they were fairly quick to bring back classic Coke because technically New Coke is Coca Cola, and classic Coke is the one that they bought back. The old one has got the new name but everyone tends to forget that it's not Coke because quotes New Coke has virtually died at that. But what it did do, and this is why people credit them with marketing genius, it doubled the shelf space because for a while everybody had to carry old Coke and New Coke. Everybody was so damn confused that they can't read them both. And it worked hugely to their advantage. But now the sales of Coke have gone, oh, way back up again over Pepsi. But simply because the research did not, it was all factual and tasty and whatever, did not get to the emotional level because they couldn't, without giving the game away that they were going to take Coke off the market. And the one lesson that I think it's taught everybody in advertising and it's a growing groundswell, is the emotional bonding between people and products is what one has to focus on these days. Because product parity and the difference between two detergents or two toothpastes is minimal. So all you've got is whether people happen to like the company, like the way it advertises, and the emotional attachment the people have to a product is what really matters nowadays. And that is the bit of the equation that was left out on Coke.\r\n\r\n- Any more questions? Well, with that in mind we'd like to thank Mr. Thomas for coming and joining us for advertising day. And before we end our program we have a special presentation that we'd like to make to him in appreciation for his great contribution to the betterment of advertising. And I would say university. He has never ever been to Iowa before, and he was really excited about coming. And as I said before, when he came, he arrived in Des Moines. We took him to the Iowa Historical Museum and he was really impressed with all the-\r\n\r\n- I took them.\r\n\r\n- Okay, we went together. And he really enjoyed all of the plows, and the corn, and things of that nature, of the Iowa nature. So, and also we thought that we would leave him with a great memory of being here at Iowa State. So with that in mind we decided to make him an honorary cyclone and, this is like the Miss America Pageant kind of. It's Mr. Advertising. So now he's an honorary cyclone. This is your banner. It's up there.\r\n\r\n- That's okay.\r\n\r\n- Let's do this! Progress.\r\n\r\n- I'm new at this, wait a minute. I think that's it.\r\n\r\n- You sure?\r\n\r\n- There, there.\r\n\r\n- You've got it.\r\n\r\n- Okay. Now, he's an honorary cyclone. We also have an advertising T-shirt, so that he'll remember us when he goes sailing on his friend's yacht in New York. It says advertising. It says The Communication Group which is the student advertising chapter here at Iowa state.\r\n\r\n- Thank you.\r\n\r\n- And because we know that he really likes beer a lot, we got him something to remember us by when he raises his mug. It's an Iowa State mug.\r\n\r\n- A hooo!\r\n\r\n- And we just like to say thank you very much for being with us. We really enjoyed having you and having your wisdom. And we thank you for being here.\r\n\r\n- Thank you. Thanks a lot.\r\n\r\n- We'd also like to thank all of you for coming out tonight. It really meant a lot to us to have you here. We hope that you'll join us next year. For those of you who would like to stay you're more than welcome. We're having a short reception here on the right and feel free to come up and meet Mr. Thomas, and ask him anything you would like. I'm sure he'd be happy to answer it. Thank you very much.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/2486/collection_resources/40531/file/112200#t=0.0,931.73551"}]}]}]}