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is...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=20.217,22.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Can everybody hear me without the?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=22.7,24.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Good.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=24.53,26.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is a chapter or part of a chapter from the new 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languages.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=44.68,47.303"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, I just want to talk","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=49.909,50.742"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for a minute or two about the organization of the 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happy,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=698.576,701.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to keep the public quiet and to even though he started","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=701.69,705.866"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to lose credibility during this 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still","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=807.63,809.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a little sketchy,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=809.67,810.503"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but there are indications that he had to 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technology,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=834.0,837.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which was at one level a financial legal decision,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=837.37,841.397"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but of course it had consequences for 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hearth,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=966.766,969.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and small lights and at night it got dark.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=969.5,973.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's the patterns of 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Now part of what the books does","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1010.05,1013.007"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is say, well you have all these different systems.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1013.007,1016.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Each of these systems are differently 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form,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1022.01,1024.018"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but these forms are related to the kinds of relationship","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1024.018,1026.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and social organization that they are part 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charismatic,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1063.797,1066.573"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then the communications will be appropriate to that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1066.573,1071.279"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you can't understand why 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(papers shuffle)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1087.52,1090.263"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yet, Edison was a personal charismatic force","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1098.538,1102.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and a charismatic center of the organizations","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1102.01,1105.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that formed around him.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1105.3,1106.458"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, there's lots of testimony to that 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there,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1126.013,1127.432"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I won't read them out to you,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1127.432,1129.329"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because I'm 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straights.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1192.96,1195.603"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many of them are still called, of course,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1195.603,1197.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the Edison Companies.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1197.86,1199.273"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But, they have nothing to do,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1200.35,1202.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"very early on, they had nothing to do with Edison himself.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1202.91,1205.833"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, as I started to try to understand these relationships,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1211.69,1215.082"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I had a problem sort of figuring out","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1215.082,1216.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how they went together, how I could tell the story.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1216.58,1219.753"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, just discussing this with in fact Dana Spore,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1219.753,1223.537"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who is in business communication.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1223.537,1228.537"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, she said, \"Oh, well this is just the 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firms","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1245.19,1248.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which then have problems scaling up.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1249.35,1251.573"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, there's some literature on the 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immensely.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1267.303,1268.613"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then, I went back to Max Weber,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1270.58,1272.137"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and he helped a lot.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1272.137,1273.383"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, here from is what in one place,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1275.992,1279.383"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this says the five 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characteristic,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1295.38,1299.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but an affect of one person on another,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1299.15,1301.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a form of relationship.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1301.43,1303.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's point one.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1303.72,1304.783"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The concept has its origins in the power","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1306.388,1308.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of certain individuals, paradigmaticly Jesus Christ,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1308.51,1312.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to inspire belief, commitment, devotion","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1312.2,1314.227"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and action in others.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1314.227,1316.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Contact with charismatic draws others","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1316.33,1319.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into an overwhelming vision of new orders of life","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1319.14,1323.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to which they then devote themselves.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1323.33,1326.827"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The charismatic leader will draw us into the new world","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1326.827,1329.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into the promised 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night.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1436.32,1439.076"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, you won't worry that you're somehow being cheated,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1439.076,1443.204"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and even though you may hope 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greatly.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1446.39,1449.823"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1452.251,1453.084"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, this repudiates the logic of ordinary life.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1453.084,1456.123"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We can see in the behavior commitments some words","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1459.55,1461.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of Edison's close associates.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1461.45,1463.219"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Just such a set of charismatic relationships.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1463.219,1466.203"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Among the inner circle during 1878 to 1882,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1469.62,1472.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there was great belief in Edison's power and leadership.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1472.58,1475.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, here are some quotations again","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1477.88,1479.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that showed the suspensions of ordinary routine.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1479.86,1482.963"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We devote legendary effort","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1486.03,1487.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the part of the Menlo Park Gang,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1487.8,1489.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and this is if you read any account of Edison","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1490.951,1493.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"during this period,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1493.09,1494.163"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there are these legendary stories","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1495.472,1498.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of how they'd be up all night,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1498.19,1500.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how they'd be extended way beyond themselves.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1500.0,1503.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These close associates worked for low pay,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1503.87,1506.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but in anticipation of great windfall.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1506.22,1508.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The tokens of which were distributed","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1508.79,1511.209"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through Edison's gift of stocks to those","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1511.209,1512.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"he deemed most valuable.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1512.93,1514.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, that was a regular practice","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1514.27,1516.913"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that Edison regularly gave gifts of stock","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1516.913,1519.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to his closest associates.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1519.85,1521.323"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"His, one example, Francis Upton, who was the physicist,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1523.28,1527.242"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"young physicist who was hired into this project.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1527.242,1532.242"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He regularly wrote letters home to his father.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1533.59,1536.035"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"His father's correspondence is not included,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1536.035,1540.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but from his letters it was clear","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1540.41,1541.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that his father said,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1541.53,1543.247"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Why are you going to work for this no good person?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1543.247,1547.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here you have a Ph.D.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1547.33,1548.778"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You were sent off to Germany to study","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1548.778,1551.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the top physicists in the world.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1551.61,1553.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, you're working for nothing?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1553.74,1556.266"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Go out to Wall Street and make a living.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1556.266,1558.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/473","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, he kept writing home things like","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1558.61,1562.257"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/474","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"You may smile at the prospect","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1562.257,1563.994"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/475","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and think the promise that will never buy bread and lodging,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1563.994,1566.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/476","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but there's certain degree of hope","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1566.14,1567.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/477","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in such conditions.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1567.93,1569.359"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/478","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then, he goes on and says,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1569.359,1570.277"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/479","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Well if anybody can do it, Edison can do it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1570.277,1573.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/480","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I hope to profit greatly.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1573.55,1575.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/481","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then, at the moment when things were really looking up","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1575.08,1579.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/482","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and he said,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1580.111,1581.288"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/483","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"I have 37 shares of the stock.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1581.288,1582.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/484","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"During the list we had two shares selling for $650 each,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1582.93,1585.253"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/485","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"See Dad, I worked out well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1586.51,1588.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/486","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The gamble was worth it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1588.35,1589.633"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/487","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is not a molly cult.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1591.022,1593.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/488","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This pays off on the stock market.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1593.35,1595.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/489","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1596.618,1597.451"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/490","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, now the charismatic relationship Edison had","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1598.337,1602.254"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/491","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"within his circle was enacted primarily in the laboratory","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1604.897,1608.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/492","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and in meetings of which we have only the skeleton traces.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1608.53,1612.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/493","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The lab notebooks I talked about a little bit earlier.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1612.77,1616.313"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/494","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here's some sample pages.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1617.75,1619.003"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/495","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let me just go quickly through several of them.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1622.878,1625.899"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/496","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so, you get a little bit of the feel for them.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1625.899,1627.725"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/497","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then, I'll leave this one on.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=1627.725,1630.475"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/498","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These notebooks put an intimate working 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not,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2465.729,2466.763"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/759","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's an interesting story with that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2466.763,2468.913"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/760","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He did not have a personal trusted associate in that one.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2470.064,2474.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/761","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Rather, somebody that was hired into it","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2474.27,2475.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/762","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and was very troubled relationship,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2475.78,2478.691"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/763","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because he couldn't manage them well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2478.691,2480.432"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/764","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The person delegated since didn't hold a lot","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2480.432,2484.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/765","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of stock in the company,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2484.63,2486.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/766","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rather embezzled some.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2486.32,2488.567"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/767","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The two people in charge who embezzled were kicked out.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2488.567,2492.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/768","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That relationship did not work well,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2492.27,2493.973"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/769","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but all the others, he had friends going","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2493.973,2496.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/770","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to Electric Tube Company which made the underground cables.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2496.43,2500.323"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/771","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Central Station Construction Department","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2501.43,2504.027"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/772","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which was in charge of establishing new central stations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2505.01,2508.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/773","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Shaft Manufacturing power shafts and belts","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2508.84,2512.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/774","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"were from that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2512.47,2513.537"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/775","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay. Each one under the guidance","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2517.369,2520.323"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/776","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of a perfectly trusted individual","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2520.323,2522.588"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/777","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with Edison remaining involved only in the areas","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2522.588,2524.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/778","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of major change, like he was very active","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2524.35,2527.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/779","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the construction company when they were developing","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2527.61,2531.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/780","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"new kinds of stations in Pennsylvania.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2531.45,2534.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/781","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The companies moved towards less charismatic","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2534.17,2535.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/782","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"forms of organization and moved into orderly regimes","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2535.81,2539.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/783","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of law and finances.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2539.11,2540.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/784","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As they did, the separate manufacturing companies","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2540.69,2543.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/785","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"within a few years then consolidated back again","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2543.67,2547.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/786","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"away from this peculiar individual.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2547.12,2549.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/787","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There are a series of consolidations","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2549.64,2551.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/788","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"starting in 1884 which ultimately wound up","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2551.41,2555.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/789","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with them being consolidated back as","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2556.42,2560.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/790","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the United Edison Mining company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2560.26,2561.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/791","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and moving up to Schenectady.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2561.9,2563.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/792","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Remember the picture of Menlo Park a few minutes ago?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2563.98,2566.953"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/793","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They wound up in Schenectady all under Edison General","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2569.265,2572.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/794","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which then became the core of General Electric.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2572.71,2576.543"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/795","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Just to show the kind of tensions that occurred.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2578.78,2582.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/796","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let me just tell a couple of more stories.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2584.18,2587.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/797","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At one point, in 1880, fairly early on,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2590.693,2593.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/798","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lawyer needed to know to write up some new documents","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2593.91,2598.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/799","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"needed to know the status of these new companies,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2599.816,2602.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/800","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the Edison Electric Light Company,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2603.628,2604.787"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/801","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and he said, \"Upon making inquiry into the legal status","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2604.787,2607.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/802","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the so-called company, I was surprised to learn","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2607.76,2611.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/803","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that his affairs were not clearly defined in writing","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2611.04,2613.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/804","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that each of the partners depended on tradition","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2613.56,2615.602"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/805","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the honor of his associates to establish","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2615.602,2618.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/806","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"his actual interest in the business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2618.48,2620.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/807","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That the personal property is nominally owned","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2620.47,2622.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/808","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by the company while the real property is in your name","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2622.28,2624.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/809","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that the case of debt would descend to your heirs.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2624.5,2627.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/810","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's not even a declaration of trust","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2627.36,2629.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/811","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in favor of your associates.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2629.82,2631.765"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/812","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Probably ad hoc personal relationship.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2631.765,2636.337"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/813","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As the lawyers came in and start to straighten things out","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2637.922,2642.922"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/814","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the accountants came in,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2644.461,2646.156"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/815","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we could see the kinds of tensions that take place.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2646.156,2649.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/816","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, let me just show one example of that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2649.42,2652.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/817","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Bergmann and Company wrote,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2669.986,2671.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/818","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want 100 lamps for our youth here experimenting","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2671.54,2674.619"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/819","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Bergmann was making the fixtures,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2674.619,2676.616"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/820","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so they needed to have some lamps, some light bulbs","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2676.616,2678.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/821","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so they could try out","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2678.64,2679.854"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/822","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the lighted fixtures they were building.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2679.854,2682.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/823","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Edison said, \"We can get'em to you for $35,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2682.83,2684.584"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/824","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so send them over.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2684.584,2687.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/825","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Upton didn't answer.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2687.75,2689.233"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/826","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then, so they said, Bergmann then wrote to Edison","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2690.139,2695.139"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/827","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and said, \"Tom let's send over a dozen at least. Right?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2696.79,2699.893"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/828","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or, half a dozen.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2701.24,2702.768"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/829","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I gave Upton three or four days ago for 100,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2702.768,2704.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/830","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I haven't gotten it yet.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2704.79,2706.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/831","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then, Edison did send over personally the half dozen.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2707.72,2712.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/832","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"However, a week later, Bergmann company received","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2712.19,2717.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/833","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a formal typed letter stating,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2717.36,2719.647"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/834","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Any lamps that you may require for experiment purposes","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2719.647,2722.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/835","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"must be ordered through the Edison Electric Light Company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2722.93,2726.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/836","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as the lamp company by their contract with the light company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2726.88,2730.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/837","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are only allowed to supply lamps","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2730.42,2732.111"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/838","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the order of the light company.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2732.111,2733.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/839","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You have to go through channels.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2733.68,2735.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/840","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And earlier, Edison himself was remonstrated","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2735.54,2740.263"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/841","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that Edison himself couldn't even get lamps.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2741.33,2743.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/842","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, here's a note.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2743.72,2745.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/843","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Unfortunately some of the words are cut off,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2745.16,2748.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/844","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but the essence of it is,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2748.83,2750.683"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/845","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Mr, Edison, you've been asking for orders of lamps,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2752.859,2757.859"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/846","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and approved only by yourself,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2760.46,2762.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/847","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"however all orders have to be approved by the company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2762.56,2766.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/848","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"under the terms of the contract with the Lamp Company.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2766.76,2768.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/849","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, Tom Edison couldn't even get lamps","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2768.71,2772.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/850","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"unless he went through channels.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2772.31,2774.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/851","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2774.42,2775.253"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/852","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, the accountants had come in,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2775.253,2777.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/853","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"orderly business rationalization.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2777.17,2779.233"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/854","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, you can see the weakening power of Tom Edison","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2781.467,2783.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/855","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in this, because he was not at the top","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2783.52,2785.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/856","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of this kind of orderly rationalization thing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2785.76,2788.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/857","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He just kept trying to do things personal level.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2788.96,2792.193"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/858","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, I also after they wound up in Schenectady","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2794.87,2799.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/859","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at this plant,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2801.14,2802.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/860","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I came across this very peculiar document.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2802.12,2805.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/861","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There was a dinner that some of the","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2805.0,2808.223"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/862","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audio silences)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=2808.223,2810.973"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28425/annotation/863","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/028/425/original/AV204591_Edisons_Light_a.vtt?1622660988","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/028/425/original/AV204591_Edisons_Light_a.vtt?1622660988"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28426","type":"AnnotationPage","label":{"en":["AV204591_Edisons_Light_a.txt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398/transcript/28426/annotation/864","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"- [Lecturer] Here, meeting many of you and talking with many of you. Thank you. Okay. What I'm going to be talking about tonight is... Can everybody hear me without the? Good. Is a chapter or part of a chapter from the new book I'm working on. Well, I finished, it should be out by next summer for the Languages of Edison's Light. See, light bulbs have names and speak languages. And, I just want to talk for a minute or two about the organization of the book and where this chapter fits in. Is that visible? Okay. What the book does is starts from the premise that in order to bring incandescent lighting into the light world, like any technological project, this new technology which has not yet existed, has to have presence, meaning and value in different discursive systems, because it's through language that we give things meaning and value. And, one of the ways we make things present especially if it's not yet existed. It can only be present symbolically. And that, large projects, like electrifying the world involve many different spheres of human activity each which have its own form of discourse. So in this case, in part two is where we get the core of this argument. The news, the changing newspapers of the 19th century, Edison's knowledge of them, and how he realized he could take advantage of publicity. And, what kinds of interviews he learned to give, and how he was able to use his celebrity to advantage to grab headlines at crucial moments. Particularly, in relation to chapter three, to finance his project that lead him to light because there'd been many people working on incandescent lighting long before him. He was able to move in and within a month of entering the field, actually more or less within the week, but the contracts weren't signed, was able to capitalize his company at $300,000, $50,000 immediately for our R and D which supported him pretty much over the 18 months he needed to actually develop the light. And these are the kind of resources that none of the other people had. And these were resources which also helped him hold together Menlo Park which he had established a couple of years earlier. But again which, that was among his many inventions. Menlo Park, the industrial laboratory. It was a new way of inventing and of collaborating. And, just as he had to know how to give interviews and he had to know how to talk to financiers, a small group of financiers who he had become acquainted with over his earlier career. He had to know how to coordinate the work of many different people, several people. So instead of just carrying it around in his head, he had to transform the inventor's notebook into documents of coordination. We'll talk a little bit about that in the course of today's talk. He also, patents were very important in 19th Century as they are today. In a way, even more because, remember your American history, this was the time of great monopolies. The development of large corporations, which throughout the middle of the latter part of the century but especially towards the latter part of the century, these became combined in large monopolies. Many of these corporations were driven by the new technologies. The first were the railroads, telegraphy, telephone. And the best way to get monopoly of course was to have the latest technology which you had patented, which you owned, and therefore excluded everybody else from the field. So, in fact patents were one of the major things that drove the stock markets of that period. And, Edison had a lot of experience with that with his early work. There were also new professional formations of electrical engineering, which actually didn't gel until after Edison invented the light, started the Pearl Street Station, and other central power stations which required electrical engineers. Almost immediately, you start have programs in electrical engineering developing in American universities, but there were predecessor organizations which Edison became involved in. These were much more trade organizations of telegraphers, and they were represented through journals like The Telegrapher and The Operator. And, Edison had developed professional presence through these organizations, and also used these journals. He had written articles. He was a technical writer for the goods, his network and then was able to publicize some of his earlier inventions and then electrical lighting through these. Although it was a very troubled relationship actually with the family at the edge. And, he never really was legitimately accepted as an engineer, and let alone as a scientist. These were very fluid terms. Even though he wanted it to be. One of the things after he had gotten some reputation as an inventor, the next stage in kind of an upward career mobility was to be a Scientific American. Those of you familiar with it know it was very much of an entrepreneurial invention or into general. But, it had an added kind of status. However, the discovery that Edison used to get into the pages of Scientific American turned out to be very troublesome. That was the Ephebic Effect. And, those of you who know Edison's story, even though it later turned out to be an early kind of a precursor discovery of radio waves, he didn't quite know that. Nor did he know how to produce the evidence that would convince other people that this was a real phenomenon. So this actually discredited him, and he never was able to become a Scientific American. However, just after the light was in... he had established... Before... Towards the end of the period of development of lighting when he needed some further publicity for the light as well as he was feeling some more public power again, he was a secret funder of a new journal called Science. Do I have that overhead here? And for two years until it went broke, he quietly funded this journal. And then when it collapsed, he funded this journal and this journal provided some publicity about him and about his electric light without knowing that he was paying for it. Without recognizing that he was paying for it. And then, after it collapsed the subscription list was sold to the American Academy of Sciences. And then, it became, it went back to number one again. Won one and became the basis as the journal we now know as Science. This was in fact not realized for a number of years and then, in the late '40s, Science Magazine recognized this, and uncovered some archives. But actually, this journal was very hard to get hold of. I had to chase very far to locate a real copy of it. Okay. So, I haven't quite finished that. The rest of the logic of the... After there, after I talk about these existing discourses, and I give something of the history and logic of them, as they had developed what kind of systems they were. I talked about how Edison came to know them, his early experience of them. Some of you have read, for example, the chapter about the newspapers and Edison's early experience selling newspapers on trains and publicizing headlines over the telegraph. Each of these he had certain experiences. So, he had a cumulative advantage, let's say, in communicative knowledge. And, was able to make his way in this complicated communicative world. Then, the narrative of that period, 1878 to '82 is in the next section. The key to that, the plot of that is that in the fall of 1878 Edison announces early September that he has solved the light. This was about five days after he started work on it. And, immediately, there's tremendous response. As I said, he got the R and D money. But, of course, he didn't have it solved. And, he didn't have anything like something could demonstrate until Christmas of the year following. So, during that time, he had to keep the rest of the world at bay. And, carry on limited demonstrations. So, fake demonstrations to keep the shareholders happy, the financiers happy, to keep the public quiet and to even though he started to lose credibility during this period. Then, at Christmas '79, '80, Christmas, New Year's, he had the demonstrations. Then, he starts to demonstrate it around the world, in fairs. There was a Paris Exposition. So, I get into the whole history of expositions which was a great deal of fun. And, the ultimate demonstration of course is when he opens the first central power station in New York, Pearl Street Station. And, it becomes a kind of extraordinary fact of life. But, he also has to do with Tammany Hall. So, there were a lot of scandals throughout all of this. In terms of buying off the Paris press and the New York press, and dealing with Tammany Hall. But, I take those stories, even though they're fun as scandals, not as discrediting, but that that was the nature of the communicative world at the time. You couldn't get the press you wanted unless you did it. You couldn't dig up New York City's streets unless the right people were taken care of. In fact, the same many of the city councilmen who approved the permit for digging up the city streets were indicted a couple of years later. I forget the name. Anyway there was a name that they were given. The Boodles Board. And, many of them fled up to Canada. The evidence on Edison on this is still a little sketchy, but there are indications that he had to play games the way it was set up. And then, after things were established, those narratives, there's new kinds of reality settled in. So, the patents which he'd gotten earlier had to be stabilized. There were court challenges. And, the issue to in the long term who actually owned lighting technology, which was at one level a financial legal decision, but of course it had consequences for honorifics. Edison being Edison, the man who invented light had something to do with it being adjudicated in court in a certain way. And, history and events are very murky as I'm sure you all know. History's invention are very murky. A lot of different people enter in doing a lot of different things. And, it's only for legal purposes that courts have to establish there is a property, and that it appeared on a certain day by the hand of a certain person. And, that person is therefore the owner. So, the courts established properties and owners. But, if any of you have been in a court case, you know how unsettled it all is until the courts decide and create the kinds of fictions by which we then live. And, this was a very interesting process by you get legal stabilization of indeterminate tax of indeterminate invention. Then, the section I'm going to talk about tonight, you have to build large corporations which ultimately wound up as General Electric. You have to instead of working with a small number of investors, at some point Edison had to turn it into regular stocks in stock market which have a different kind of arguing why something was a good investment. And so, get a little bit into the stock report, the annual stock report in that. And then, with lighting at least it's an industrial technology or at least it was thought to be at that time. Why would people want what we might equivalent now, why would you want flood lights in your house, right? When there was a whole way of life built up around the hearth, the central hearth, and small lights and at night it got dark. That's the patterns of light. So, he had to work with domestic ideology and find a way of bringing light into a new urban affluence, domestic style. And, that was also had lots of gender issues in that because the way the family was emerging in upper middle class urban life. Okay, and then I have a life theory at the end. So, that's the logic of the book. Okay. Now part of what the books does is say, well you have all these different systems. Each of these systems are differently organized. They have different communications, different genres, but not just different of form, but these forms are related to the kinds of relationship and social organization that they are part of. Okay, that if you think of a text as a utterance, the utterance is a social action. Well, the utterance has to be socially appropriate and socially active in doing a particular kinds of things. And, in particular, with the chapter we're going to be looking through, we're going to be talking about, if Edison has a relationship to his employees, it was largely very personal and charismatic, then the communications will be appropriate to that, and you can't understand why communications are like they are, or how to communicate well in that unless in some way you recognize that particular social formation. So. Yet, Edison was a personal charismatic force and a charismatic center of the organizations that formed around him. And, there's lots of testimony to that effect. Here are just some quotations from the people around him. Some of them that actually use the word like magnetic to describe him. I'll just leave, sometimes, I have several slides of quotations. I'll just leave them up there, and I won't read them out to you, because I'm already, haven't even started the talk properly, and we're already used up a lot of time. The first institutions to develop, manufacture and disseminate a system of developing light power were built on his charismatic relationship with his employees. Relations that relied on the force of Edison's authority and the trust he granted to close associates. This trust enabled his associates to reach beyond themselves while maintaining loyalty to their benefactor. As the organizations moved beyond the reach of his personality and other organizational forces took over however, Edison lost his role within the institutions he founded. Only vestiges of his charismatic force remained in the successor of institutional arrangements. As the National Edison Companies became consolidated into General Edison and then in General Electric by which point Edison was forced out. And, as the local Edison franchise power companies developed this separate and combined straights. Many of them are still called, of course, the Edison Companies. But, they have nothing to do, very early on, they had nothing to do with Edison himself. Now, as I started to try to understand these relationships, I had a problem sort of figuring out how they went together, how I could tell the story. And, just discussing this with in fact Dana Spore, who is in business communication. And, she said, \"Oh, well this is just the problem of the charismatic corporation.\" And, apparently, this is now a recognized problem in business studies largely because of these high tech entrepreneurial small firms which then have problems scaling up. And, there's some literature on the subject. However, when I start to look at that literature I didn't find an answer to the questions helped me nearly as much. The word helped me immensely. Then, I went back to Max Weber, and he helped a lot. And, here from is what in one place, this says the five characteristics of the charismatic relationship. And, I'm going to talk about that for a few minutes. I'm going to go around and talk about these points. Okay. He said that charisma is not an individual characteristic, but an affect of one person on another, a form of relationship. That's point one. The concept has its origins in the power of certain individuals, paradigmaticly Jesus Christ, to inspire belief, commitment, devotion and action in others. Contact with charismatic draws others into an overwhelming vision of new orders of life to which they then devote themselves. The charismatic leader will draw us into the new world into the promised land. Thus charisma forms a source of legitimization for new movements for religion, government and society. As the word of the charismatic displaces prior forms of order and as the charismatic him or herself becomes the center of a new order based on devotion. Weber for such reasons has considered charisma as one of the three pure types of legitimate authority which lead people to obedience within a social order. People under the influence of a charismatic figure devote themselves to a way of life embodied in the charismatic figure. On the basis of a personal trust in the leader's revelation, his heroism, or his exemplary character. And, in devoting themselves to the leader, they also form cohesion among themselves which then reinforces the devotion to the leader, because the community, in a sense the community is dependent on the leader. The charismatic relationship gives special course to the word of the leader so that the followers trust for as long as they trust, the word of the charismatic, but when they lose trust, point two, that is in fact sign of the failure of the charisma. They trust him even more than their own immediate experience of the everyday workings of the world and their ordinary calculation of self interests, points four and five. They anticipate they are not subject to ordinary economic calculation, ordinary market strategies. You will work for the great leader for no pay, right? And, you will work late into the night. And, you won't worry that you're somehow being cheated, and even though you may hope sometime, some indeterminate way down the future to benefit greatly. Okay? And, this repudiates the logic of ordinary life. We can see in the behavior commitments some words of Edison's close associates. Just such a set of charismatic relationships. Among the inner circle during 1878 to 1882, there was great belief in Edison's power and leadership. And, here are some quotations again that showed the suspensions of ordinary routine. We devote legendary effort on the part of the Menlo Park Gang, and this is if you read any account of Edison during this period, there are these legendary stories of how they'd be up all night, how they'd be extended way beyond themselves. These close associates worked for low pay, but in anticipation of great windfall. The tokens of which were distributed through Edison's gift of stocks to those he deemed most valuable. And, that was a regular practice that Edison regularly gave gifts of stock to his closest associates. His, one example, Francis Upton, who was the physicist, young physicist who was hired into this project. He regularly wrote letters home to his father. His father's correspondence is not included, but from his letters it was clear that his father said, \"Why are you going to work for this no good person? Here you have a Ph.D. You were sent off to Germany to study with the top physicists in the world. And, you're working for nothing? Go out to Wall Street and make a living.\" And, he kept writing home things like \"You may smile at the prospect and think the promise that will never buy bread and lodging, but there's certain degree of hope in such conditions.\" And then, he goes on and says, \"Well if anybody can do it, Edison can do it. I hope to profit greatly.\" And then, at the moment when things were really looking up and he said, \"I have 37 shares of the stock. During the list we had two shares selling for $650 each, See Dad, I worked out well. The gamble was worth it. This is not a molly cult. This pays off on the stock market.\" Okay. So, now the charismatic relationship Edison had within his circle was enacted primarily in the laboratory and in meetings of which we have only the skeleton traces. The lab notebooks I talked about a little bit earlier. Here's some sample pages. Let me just go quickly through several of them. And so, you get a little bit of the feel for them. And then, I'll leave this one on. These notebooks put an intimate working communication between Edison and his colleagues that relied on several assumptions. For example, you may notice that there are several different hands on this. These were notebooks that were left out in the middle of the table. People would pass notes, pass instructions, make up a couple of these evaluations. This one doesn't work. That one doesn't work. In this case, this was obviously a plan which for something that needed to be constructed. For the relay switches, I won't go into those details, hence there was some people sketching well how we're going to make this? That assumptions were such as Edison's ideas were always worth being pursued with the full effort and imagination of everybody in the lab. Two, that ideas ought to be understood the way Edison understood them. He was the mastermind and others had to align themselves to him as best possible. New designs and lines were initiated by the sketches in Edison's hand. And, however, three, respect for the full expression and candid perspective of each of the workers once aligned. That there was full respect for each of the workers once they were focused in on the project and paying attention to the other two assumptions. These assumptions have further consequence than nature of the communications. There seemed to be little in the way of directive orders or a lab related argument coming from Edison beyond a few requests to the machinist's crews to make up some parts according to sketches. He offers few general instructions or warning as though individuals were entrusted to know what they were doing beyond the specifics detailed in the sketches and annotations. Conversely, the judgements and additions of he key workers are presented un-elaborated beyond necessary explanation. Again, relying on trust and respect that needs no further persuasion. There's not arguing going on here. Just everybody is contributing in the line. Substantive information flows rapidly among the participants with Edison always being at the center. Yet, his presence at the center does not dampen the information nor create a hierarchically cautious atmosphere. Rather, he seems to inspire the work of all by his oversight. His oversight also involves participation in smaller details, but few details reported by a subordinate seem designed to justify actions or create a self protecting record or meet arbitrary reporting requirements. Now, those of you who've studied engineering organization may find that remarkable that those things aren't there. Rather, the details seem more conceptually central to the task at hand. He seems micro involved, but not micro managing. And, so this was, here's some statements that indicate the kind of respect he had for his followers and the consequences of them. Here's just a picture of Menlo Park where these relationships were enacted. These small groups and here's the gang. And, there are lots of pictures like this. And, while the work of light was carried out by 20 people all in direct contact with Edison, Edison's charisma could remain strong at the center of all communications. However, once incandescent lighting was displayed, produced, and distributed for multiple distance types engaging larger organizations, Edison's personal force could not remain the only organizing principle. I don't want to claim this is a general case. Last night, Dana and I were sitting, we had good discussion about large organizations which still have strong charismatic force within them. For example, we were talking about the Pope. Highly leucocratic, but still incredibly intense charismatic force, charismatic relationships within the Vatican. None the less, in Edison's case, it seems clear that this is what was going on. At first Edison attempted to spread his personal relationships and maintain his centrality to all significant communications of the greater distances and larger networks. Some of these attempts were very much in line with developments in other organizations at the time, while others were more idiosyncratically characteristic of Edison's operation. As I said earlier, this was a period of growth of great corporations, and so, some of the things he was doing was just what was happening in all these two or three business's history like Chandler, what was happening in all of these companies, but some were very peculiar. In both these cases however, the resulting organization took on lives of their own in ways that got beyond the personal control of Edison and Edison seems to have had neither the will nor the means to take on the kinds of roles that might reassert authority at a higher level of managerial abstractions. In other words, he could not take on the role of a CEO, of a traditional CEO. And, we see there is a kind of return as it gets out of Edison's hands, we see the return of normal calculative behavior and regulation of the kind that Weber noted was part of the routinization of charisma. A prerequisite for the routinization of charisma is the elimination of its non-economic predisposition. The accountants have to return. Its adaption to financial forms of fulfilling needs for the lawyers and the accountants need to return. And, here it's considered governments and the tax system has to return to economic conditions necessary to raising taxes and duties. One major means of maintaining centrality in extending informational web was to regularize the flow if information at its center largely through the use of forms. The growth of forms for those of you who know JoAnne Yate's book Control Through Communication know that this was one of the major items. I'm going to go very quickly through some of this. One of the points to be made is what these forms do not only insure that certain information is reported upward, but it also organizes the work of subordinates, because they have to get the information that fills it in, and in fact becomes a kind of a set of work instructions. Your job is to fill out the form. And sometimes, the very explicit sets of instructions how the form should be filled out. For example, I didn't bring here, but they had a door to door survey procedure for whenever they wanted to open a new station to find out what the needs were, the local needs were. They have books printed up for the interview survey information to be recorded. In the front of the book was a two page set of instructions to the interviewers as to what they had to ask, how they had to ask it, and how to enter it into the book. So, it was a set of work orders. We see most of the forms have to do with the extension of the Edison Companies in one way or the other out to wider realms, or more distant realms. For example, this is a reporting back of actually the Des Moines Electric Light Company back to the central office as to the supplies used in repairs. It's a balance sheet for one month, anyway. Or here, instead of forms. A setting for a an estimate form for establishing a new central power plant. I also have a long account which I will not go into about, and this shows the movement from, kind of set of more personal relationships into more orderly business reporting centered relationships. At one point, Alfred O. Tate went around Northern Michigan. Michigan and Canada to canvas for possible new site for central power stations. Tate was the protege of Samuel Insull who was Edison's secretary. And, Insull was soon to rise very rapidly and had became the head of the power companies in Chicago. A very great industrialist. And, he did, these reports he did for Charles Batchelor who was Edison's right hand man. So, those were very close personal sets of relationships in here. But, he went out and he first wrote hand written reports. Some of them were on the stationary of the local hotel he was staying with. They were announcing that he had established agents in various areas. There's quasi-legal language. Then, there's commentary and over the first month in these letters, these were very free form kind of commentary. I won't go into it, but you have a business letter you can quote on a variety of things. However, a month into the trip, from the central office, he received these forms. Carried much of the same information, but regularized it. So, some things you had less of. Some things you had a little bit more leucocratic detail. The most important thing is the remarks, the letter part of it got limited. The comments never got more than six lines even though sometimes you've got two and three page letters. They became much more skeletal. Certain ranges of issues never came up again. Okay? So, it became a form. These are easily fileable. These became the company record. So, that's part of the story of forms, moving to forms. And, you get more of a kind of rationality as you move towards forms. Even when they're long and complicated issues, they're still, for example the report on Detroit, if you happen to know when that thing, even reporting on the complicated situation in Detroit, there are only six lines of information. I won't quote them. It was not Edison's taste, habit or practice to be such a manager by paper. His lifelong habit was to work with trusted individuals and to return to the laboratory and shop more rather than to the managerial office. Everywhere he lived, he'd always immediately build a shop, a workshop, and that's where he'd spend his days. The antipathy he had to scientific theory removed from practical mechanism isms was paralleled by dislike for managerial information removed from the persons in the organization. When, Edison constructed the complex of Edison Backwards in West Orange, New Jersey, that's the historical site that some of you may have visited, in 1887, he located his library and offices in the same building as his lab and the machine shop. He never abstract the management for himself away from the development of products, inventions and personal relations. So, as he had to carry out more functions to manufacture the light, he interposed individuals from his personally trusted circle of friends to manage these Edison Enterprises. So, he had personal relations with them and let them deal with the corporate extractions of the more ordinary sort. He created at first a complex with overlapping directorships of small companies. The Edison Electric Light Company, the Lamp Company, which essentially was the patent holding company, and most of the financiers were contained in that. That was the initial seed company, then they spun off. The Bergmann Company, which did the lighting fixtures and certain small connectors. The machine works which made the generators. Now, that was one where he did not, there's an interesting story with that. He did not have a personal trusted associate in that one. Rather, somebody that was hired into it and was very troubled relationship, because he couldn't manage them well. The person delegated since didn't hold a lot of stock in the company, rather embezzled some. The two people in charge who embezzled were kicked out. That relationship did not work well, but all the others, he had friends going to Electric Tube Company which made the underground cables. The Central Station Construction Department which was in charge of establishing new central stations. The Shaft Manufacturing power shafts and belts were from that. Okay. Each one under the guidance of a perfectly trusted individual with Edison remaining involved only in the areas of major change, like he was very active in the construction company when they were developing new kinds of stations in Pennsylvania. The companies moved towards less charismatic forms of organization and moved into orderly regimes of law and finances. As they did, the separate manufacturing companies within a few years then consolidated back again away from this peculiar individual. There are a series of consolidations starting in 1884 which ultimately wound up with them being consolidated back as the United Edison Mining company and moving up to Schenectady. Remember the picture of Menlo Park a few minutes ago? They wound up in Schenectady all under Edison General which then became the core of General Electric. Just to show the kind of tensions that occurred. Let me just tell a couple of more stories. At one point, in 1880, fairly early on, a lawyer needed to know to write up some new documents needed to know the status of these new companies, the Edison Electric Light Company, and he said, \"Upon making inquiry into the legal status of the so-called company, I was surprised to learn that his affairs were not clearly defined in writing and that each of the partners depended on tradition and the honor of his associates to establish his actual interest in the business. That the personal property is nominally owned by the company while the real property is in your name and that the case of debt would descend to your heirs. And there's not even a declaration of trust in favor of your associates.\" Probably ad hoc personal relationship. As the lawyers came in and start to straighten things out and the accountants came in, we could see the kinds of tensions that take place. And, let me just show one example of that. The Bergmann and Company wrote, We want 100 lamps for our youth here experimenting Bergmann was making the fixtures, so they needed to have some lamps, some light bulbs so they could try out the lighted fixtures they were building. Edison said, \"We can get'em to you for $35, so send them over.\" Upton didn't answer. And then, so they said, Bergmann then wrote to Edison and said, \"Tom let's send over a dozen at least. Right? Or, half a dozen. I gave Upton three or four days ago for 100, but I haven't gotten it yet.\" Then, Edison did send over personally the half dozen. However, a week later, Bergmann company received a formal typed letter stating, \"Any lamps that you may require for experiment purposes must be ordered through the Edison Electric Light Company as the lamp company by their contract with the light company are only allowed to supply lamps in the order of the light company. You have to go through channels.\" And earlier, Edison himself was remonstrated that Edison himself couldn't even get lamps. And, here's a note. Unfortunately some of the words are cut off, but the essence of it is, \"Mr, Edison, you've been asking for orders of lamps, and approved only by yourself, however all orders have to be approved by the company under the terms of the contract with the Lamp Company.\" So, Tom Edison couldn't even get lamps unless he went through channels. Okay? So, the accountants had come in, orderly business rationalization. And, you can see the weakening power of Tom Edison in this, because he was not at the top of this kind of orderly rationalization thing. He just kept trying to do things personal level. Now, I also after they wound up in Schenectady at this plant, I came across this very peculiar document. There was a dinner that some of the","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116398#t=0.0,2813.016"}]}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399","type":"Canvas","label":{"en":["Media File 2 of 2 - 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[Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(pages flipping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=6.589,9.339"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e I'll be with you in a second.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=12.861,16.528"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll hear this.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=21.724,23.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So at this dinner,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=23.37,25.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they read this report to the stockholders.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=25.32,30.119"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was an after dinner joke, right?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=30.119,32.087"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they made,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=33.0,34.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this was their comment on the history of the company.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=34.39,39.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And showing their new values.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=39.54,41.443"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=42.53,44.148"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(page flipping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=44.148,47.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To the unfortunate stockholders,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=47.13,49.163"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for those who are unacquainted with the aims of this company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=50.65,52.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"brief resume, the topic will be the order.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=52.88,55.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First, we wish to impress the fact","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=55.05,56.897"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"indelibly on the minds of our stockholders that an object","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=56.897,59.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is not to make money.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=59.86,61.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This fact, once accepted, can prevent much dissatisfaction","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=61.69,64.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and many unpleasant explanations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=64.48,67.335"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The motto of the company is a pure and benevolent one,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=67.335,70.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to disseminate light to suffering humanity,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=70.01,72.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at the least possible cost to them,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=73.879,75.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to demonstrate to the business room, to conventions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=75.54,77.453"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that great business may be conducted","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=77.453,78.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the best of feeling and brotherly love,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=78.79,81.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and to provide fun situations","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=81.48,83.192"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the newest relevance","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=83.192,84.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of our genium bilevel vice president okay.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=84.25,85.583"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These are no longer the rules of the company.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=88.03,91.653"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a big change in corporate culture going on,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=91.653,94.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at this point, I think.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=94.45,96.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I have this second story","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=96.74,98.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which obviously I don't have time to get into","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=98.39,100.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the Edison Companies.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=100.25,102.424"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But again there's a peculiar structure set up,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=102.424,105.583"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which are kind of like franchises.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=106.45,108.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was unlike the structure of the telegraphy,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=109.66,113.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the telegraph company that is very early consolidating","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=119.13,122.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to a western union,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=122.22,125.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or the telephones.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=125.4,128.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I watched AT\u0026amp;T emerged.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=128.9,130.253"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You had these separate companies","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=131.54,133.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"establish in the franchise relationships.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=133.91,135.477"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There was some precursors,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=135.477,137.453"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Singer sewing machine","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=139.03,140.537"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the very particular histories.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=140.537,141.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But again, this was a unusual","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=141.92,144.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"set of business arrangements.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=146.265,148.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which in part,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=148.07,149.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rose out of the kind of personal way","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=149.41,153.104"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Edison had in doing business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=153.104,155.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And of 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up.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=162.58,165.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they enact these structures that are set up.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=165.5,168.173"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To close, (pages flipping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=172.08,175.473"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Although Edison's charisma may have lingered,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=179.68,182.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through his close associates,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=182.96,184.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who maintains substantial power","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=184.77,186.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the Edison manufacture and power companies,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=186.45,188.938"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by the late 1880s,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=188.938,190.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Edison's charisma was no 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enterprises.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=210.05,213.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But his presence quickly became sketched too thin,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=213.55,216.487"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"leaving little place in his own participation","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=216.487,218.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the organizations he had created.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=218.83,221.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As the standard story goes,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=221.23,223.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by the second half of the 1880s,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=223.04,224.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the Edison Electric enterprises","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=224.8,226.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"were largely in the hands of the managers,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=226.4,228.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and Edison went on to other endeavors","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=228.34,230.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who could get back into the workshop.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=230.53,232.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Such as, ore milling and cement manufacturers.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=232.86,235.857"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=235.857,237.273"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(crowd clapping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=237.273,240.023"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e We have time for a few questions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=244.354,245.784"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you're interested to ask questions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=245.784,248.951"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=251.757,252.689"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Student:\u003c/strong\u003e I was struck when you were describing the...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=252.689,255.851"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=255.851,258.268"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Well, I think there are,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=283.872,285.077"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I mentioned by that","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=285.077,287.087"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I haven't studied them,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=287.087,288.003"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so I don't really talk much about them.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=288.003,291.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But, I think they are there,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=293.113,294.773"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and one thing that I hope is that","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=295.97,298.287"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on that score and several others","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=300.13,301.935"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that this book might be an interest,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=301.935,305.175"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as a kind of parallel,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=305.175,306.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and on this,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=306.78,310.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in terms of public relations,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=310.79,313.203"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dealing with news, with the press,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=314.671,316.407"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and several other scores.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=316.407,318.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There seems to be parallels,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=318.03,320.065"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I'm hoping the reviews,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=320.065,321.957"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will pick that up,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=321.957,322.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and let them talk about it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=322.79,324.231"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=324.231,325.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In fact, then I was just dealing with the,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=325.88,328.615"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"MIT press the other day,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=328.615,330.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with how they're gonna publicize this book,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=330.76,332.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they had some of this hooked up.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=332.69,336.559"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I remember I talked about,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=336.559,337.392"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making promises which you can deliver on,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=337.392,340.245"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so that the hook, so that the publicity","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=340.245,341.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"could be faithful wear.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=341.65,343.778"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we kept some of them,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=343.778,345.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but they were working too hard","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=345.16,346.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that paper ware has thinned,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=346.98,348.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I sort of that's backed away from it a little bit,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=348.59,351.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's still there as the main hook yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=351.16,353.407"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=355.53,356.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Student:\u003c/strong\u003e I was taken by the (throat clearing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=356.74,358.393"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"both by the manager to take that into the stock holders","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=358.393,361.834"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in this sort of notion,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=361.834,362.881"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the comparison that a business experiences","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=362.881,365.036"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and price charisma,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=365.036,366.764"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it seems to me that Edison is sort of a ruse,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=366.764,369.452"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"he's too successful.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=369.452,370.982"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(faintly speaking) strikes you that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=370.982,373.108"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe it would have been better if he died at 33","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=373.108,375.628"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(laughter)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=375.628,377.503"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that he may be this mythical figure.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=377.503,381.254"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e But he became a kind of,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=381.254,382.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"he had the and this was the charisma within the 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(indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=405.325,408.742"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=414.404,416.843"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Through the first half of the 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Edison,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=423.3,425.903"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and there were endless kinds of public books for kids","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=425.903,430.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about young Tom 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adventure,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=433.645,436.282"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and perspire 95% of the time","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=436.282,438.573"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and inspire 5% of the 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(indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=443.187,445.422"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"American genius.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=445.422,446.255"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e That's 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man,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=465.81,468.567"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was Spencer Tracy.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=472.0,472.903"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then they were actually 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mess.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=486.36,487.613"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's just reeking of that at the outrage","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=487.613,489.613"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I showed it to some classes its working really 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shrine.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=510.617,514.334"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Oh, it is very much is a shrine.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=514.334,515.716"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I haven't visited it, 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huh?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=524.5,526.026"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Student:\u003c/strong\u003e Well I've been out there so","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=526.026,527.792"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it is still viewed as a shrine, much more by the 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one,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=561.685,562.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is the largest historical site with an archive,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=562.83,567.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as opposed to, a national 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Heritage.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=585.89,589.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's one in Florida.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=589.42,591.403"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I was in Louisville about a year 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(laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=608.191,612.067"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but they established a museum there.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=612.067,615.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, there were lots of these Edison 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Disney.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=630.423,633.813"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I wondered, you know,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=633.813,636.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's completely fast in the popular 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Disney","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=640.149,643.149"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is endured as a corporate structure,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=644.6,646.935"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because the product of is popular 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treasure,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=657.184,659.685"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but Disney kind of holds a patent on Disney's creations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=659.685,662.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Right and he also managed it 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people","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=678.766,681.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"actually doing cartooning.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=681.25,682.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Whilst Edison would have been out there,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=683.51,685.582"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, restoring ordering.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=685.582,688.082"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Jim Henson from the Muppets,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=690.462,692.795"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and from Henson's personal relationships sort of,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=693.776,698.776"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"had slipped a lot right?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=698.976,700.104"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Muppets of Sesame Street is an independent identity.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=700.104,704.667"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's just gonna be a...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=704.667,706.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah I like that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=708.059,709.043"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Disney really knew how to make that transformation","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=709.043,712.091"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and hold it yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=712.091,714.318"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Student:\u003c/strong\u003e Did Edison have any sort of influence","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=714.318,718.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the historical figures, for example,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=718.91,721.582"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(faintly 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influencers,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=730.924,733.478"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one that I read about was Faraday,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=733.478,736.399"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and Faraday's notebooks,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=736.399,737.638"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and he manages his own notebooks on Faraday.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=737.638,741.192"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In fact, giving him the same 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so...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=756.927,759.594"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=761.298,762.131"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Student:\u003c/strong\u003e Are you making a general 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shirt.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=954.6,957.978"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=957.978,958.821"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a little box and I opened it up,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=958.821,961.373"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it's one of his shirts.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=961.373,963.539"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(laughing)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=963.539,965.888"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's a certain sign of public charismatic,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=965.888,969.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's not the same,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=969.36,970.673"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I certainly would not wanna claim","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=971.855,973.916"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that every celebrity, has...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=973.916,976.979"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Student:\u003c/strong\u003e I was toying with the idea that","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=976.979,978.914"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Edison were the opposite(faintly speaking)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=978.914,983.914"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's why he's famous?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=989.841,991.758"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Well let's put aside the word charisma,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=997.092,999.174"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and just take that celebrity.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=999.174,1000.862"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He invented a lot of stuff,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1000.862,1003.281"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but he knew how to then publicize it,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1003.281,1005.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and he knew how to build on that publicity.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1005.83,1008.698"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think in Edison case that's very clear,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1008.698,1011.399"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that sets him apart again","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1011.399,1012.791"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from some of the other people of his time.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1012.791,1016.469"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you might say he had a PR machine","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1016.469,1020.192"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to help build on his fame","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1020.192,1021.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and build on his great accomplishments forever.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1021.46,1025.377"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Student:\u003c/strong\u003e It sounds like Edison and his staff had","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1030.256,1032.196"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"had a very enviable successful collaborative effort,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1032.196,1035.783"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I'm wondering if that changed","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1035.783,1037.388"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"after the company changed it's culture?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1037.388,1040.638"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e His west orange lab was built","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1044.047,1046.647"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"after pretty much the life there was over.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1046.647,1050.392"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And he continued to have good working relationships","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1050.392,1054.642"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in those laboratories,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1056.063,1057.132"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but that was not General Laboratory.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1057.132,1060.882"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There was a period that General Electric","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1060.882,1062.443"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"did not have a laboratory,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1062.443,1064.042"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and then they seemed to reinvent it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1064.042,1066.688"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then the book that comes out","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1066.688,1068.071"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that talks about the invention","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1068.071,1069.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the industrial laboratory General Electric,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1069.29,1071.983"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and does much mention Edison,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1071.983,1074.767"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but treats it as fresh invention.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1074.767,1078.105"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm not quite sure about","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1078.105,1080.151"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that good relationship remain apart from the corporations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1080.151,1084.984"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The corporations went that way","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1087.24,1088.754"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and he kept his laboratory close to himself.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1088.754,1092.421"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A lot of small ventures after that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1094.01,1095.939"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"most notable the movies.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1095.939,1097.939"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e I think there's time for one more question.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1101.994,1106.827"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Oh we don't have that many questions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1109.482,1110.985"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Yeah.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1110.985,1111.916"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(laughter)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1111.916,1112.749"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Okay.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1112.749,1113.582"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e Instructor:\u003c/strong\u003e Let's give him a round of applause.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1113.582,1114.415"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(clapping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=1114.415,1116.665"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28427/annotation/371","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/028/427/original/AV204591_Edisons_Light_b.vtt?1622660993","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/028/427/original/AV204591_Edisons_Light_b.vtt?1622660993"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28428","type":"AnnotationPage","label":{"en":["AV204591_Edisons_Light_b.txt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399/transcript/28428/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"- [Instructor] I'll be with you in a second. I'll hear this. So at this dinner, they read this report to the stockholders. It was an after dinner joke, right? And they made, this was their comment on the history of the company. And showing their new values. Oh yeah. To the unfortunate stockholders, for those who are unacquainted with the aims of this company brief resume, the topic will be the order. First, we wish to impress the fact indelibly on the minds of our stockholders that an object is not to make money. This fact, once accepted, can prevent much dissatisfaction and many unpleasant explanations. The motto of the company is a pure and benevolent one, to disseminate light to suffering humanity, at the least possible cost to them, to demonstrate to the business room, to conventions, that great business may be conducted to the best of feeling and brotherly love, and to provide fun situations for the newest relevance of our genium bilevel vice president okay. These are no longer the rules of the company. There's a big change in corporate culture going on, at this point, I think. I have this second story which obviously I don't have time to get into about the Edison Companies. But again there's a peculiar structure set up, which are kind of like franchises. It was unlike the structure of the telegraphy, the telegraph company that is very early consolidating to a western union, or the telephones. I watched AT\u0026T emerged. You had these separate companies establish in the franchise relationships. There was some precursors, Singer sewing machine and the very particular histories. But again, this was a unusual set of business arrangements. Which in part, rose out of the kind of personal way Edison had in doing business. And of course, then just to emphasize again, the communication documents, when the communication flows, have to do with these structures that are set up. And they enact these structures that are set up. To close, Although Edison's charisma may have lingered, through his close associates, who maintains substantial power of the Edison manufacture and power companies, by the late 1880s, Edison's charisma was no longer a prime organizing principle of the business. It was replaced by the more familiar structures of large corporations. Edison had first sought to create ways to mediate between his personal force, and the listening motivated, trusting, work relationships and the kinds of organizations needed to run large and widely spread enterprises. But his presence quickly became sketched too thin, leaving little place in his own participation in the organizations he had created. As the standard story goes, by the second half of the 1880s, the Edison Electric enterprises were largely in the hands of the managers, and Edison went on to other endeavors who could get back into the workshop. Such as, ore milling and cement manufacturers. Thank you.\r\n\r\n- [Instructor] We have time for a few questions, if you're interested to ask questions. Yeah?\r\n\r\n- [Student] I was struck when you were describing the...\r\n\r\n- [Instructor] Well, I think there are, but I mentioned by that I haven't studied them, so I don't really talk much about them. But, I think they are there, and one thing that I hope is that on that score and several others that this book might be an interest, as a kind of parallel, and on this, in terms of public relations, dealing with news, with the press, and several other scores. There seems to be parallels, and I'm hoping the reviews, will pick that up, and let them talk about it. In fact, then I was just dealing with the, MIT press the other day, with how they're gonna publicize this book, and they had some of this hooked up. I remember I talked about, making promises which you can deliver on, so that the hook, so that the publicity could be faithful wear. And we kept some of them, but they were working too hard that paper ware has thinned, and I sort of that's backed away from it a little bit, but it's still there as the main hook yeah. Yeah.\r\n\r\n- [Student] I was taken by the both by the manager to take that into the stock holders in this sort of notion, with the comparison that a business experiences and price charisma, and it seems to me that Edison is sort of a ruse, he's too successful. strikes you that, maybe it would have been better if he died at 33 that he may be this mythical figure.\r\n\r\n- [Instructor] But he became a kind of, he had the and this was the charisma within the company, but it was the closest public charisma. And he certainly became When I was growing up, there was still the tale end of the great Edison myth. Probably afterwards, it isn't around nearly as much. But...\r\n\r\n- [Instructor] Yeah. Through the first half of the century, I mean he was whenever you need to ask somebody's opinion about something, it was Tom Edison, and there were endless kinds of public books for kids about young Tom Edison, and how you need to grow up to be a great entrepreneur of inventor and adventure, and perspire 95% of the time and inspire 5% of the time.\r\n\r\n- [Student] So Einstein was popular all right, with I guess his medicine American genius.\r\n\r\n- [Instructor] That's right. Yup, he, exactly. And it was a mixture of whether he was a man of science and technology, or business industrial, or whatever it was, and that was America. Right and there were these wonderful movies that came out in the 30s, Young Tom Edison star, Mickey Rooney. The parky young and then Tom Edison the man, was Spencer Tracy. And then they were actually remarkable, especially the Spencer Tracy one, 'cause it was the tale under the depression. And how industry and inventiveness is gonna get us out of this mess. It's just reeking of that at the outrage I showed it to some classes its working really well. They said it sounded tedious as a movie, but then worked well as a start of approach document.\r\n\r\n- [Student] His birth place is almost the sound of it's the only one they have a little sign. Thomas Edison's birth place it's almost feel a little bit still like its a shrine.\r\n\r\n- [Instructor] Oh, it is very much is a shrine. I haven't visited it, unfortunately.\r\n\r\n- [Instructor] Yeah, you visited huh?\r\n\r\n- [Student] Well I've been out there so it is still viewed as a shrine, much more by the locals it's still very much there to drive by.\r\n\r\n- [Instructor] They have a website, you can visit that website and take that virtual tour. There isn't much there, its just, but it's more Midwestern house. And there are many Edison museums around the country, there's the big national one, which is the largest historical site with an archive, as opposed to, a national park. But its a historical site, its the one that the government invests the most money in, and Hillary Clinton visited the other day when she was making, a while ago when she was making a tour, trying to raise money for the American Heritage. There's one in Florida. I was in Louisville about a year ago, and they even had Edison's birthday some months in Louisville as when he was a calligrapher. And they took the house that they thought he lived in. He didn't live but they established a museum there. So, there were lots of these Edison museums. Yeah.\r\n\r\n- [Student] The only secure inventor that I can think of who's organization has outlasted the Victorian age and has carried the rise in the movies is Disney. And I wondered, you know, it's completely fast in the popular culture But I wonder is the legacy of Disney is endured as a corporate structure, because the product of is popular culture. Edison's legacy has passed into the net towards a national treasure, but Disney kind of holds a patent on Disney's creations.\r\n\r\n- [Instructor] Right and he also managed it well, and kept the public image tied to the proprietary product, as well as a manager and he was well known after a leap that he didn't do drawing. He just managed and he had lots of people actually doing cartooning. Whilst Edison would have been out there, you know, restoring ordering. Jim Henson from the Muppets, and from Henson's personal relationships sort of, had slipped a lot right? The Muppets of Sesame Street is an independent identity. That's just gonna be a... Yeah I like that. Disney really knew how to make that transformation and hold it yeah.\r\n\r\n- [Student] Did Edison have any sort of influence the historical figures, for example,\r\n\r\n- [Instructor] Actually, one of the strongest influencers, one that I read about was Faraday, and Faraday's notebooks, and he manages his own notebooks on Faraday. In fact, giving him the same name. At least one of his notebooks was experimental researches, which had the entire name. I traced that in the chapter on laboratory notebooks, I trace out that genealogy so... Yeah.\r\n\r\n- [Student] Are you making a general point, about the relationship between the personal preference and the person and\r\n\r\n- [Instructor] No, no, no. Not at all. I was trying to understand what was happening in Edison's companies with the communication. Charisma seemed to explain that case. There are certain parallel cases that start up companies.\r\n\r\n- [Student] It seems like Faraday would be a good candidate for example because his personality is quite different, and he wouldn't have been very charismatic, in the normal kind.\r\n\r\n- [Instructor] No, in fact, Edison's fame, the public fame, there maybe a kind of sloppiness I got into I'm not quite sure, I haven't thought about clearly enough the relationship between the local charismatic relationship that caught within the company, and the public cult, which was, I guess, in some way could be viewed just as some kind of celebrity, and in fact, that's what I took as the way Edison started to see the kind of publicity he was getting as special. He understood publicity sorted early, but then when the photograph came along, which was this really remarkable thing that the voices of people who would not be able to come out of the air out of nowhere. Not even like a telephone would. But he had was a wire and somehow it travels through. Just, you know, you have this free standing thing and you have voices coming out of it. It was really treated as miraculous, and that was where the Wizard of Menlo Park, Edison the Magician both came out of that. That started in his, he first came up with the in the fall of 1877, but he kept it sort of under the wraps until almost the end of the year. And then 1878, the winter, spring of 1878 was when this miraculous public outcropping degrade Edison and first up getting his rows of biographies up, and newspapers stories, these interviews. And almost immediately, he cashes it in. September 1878 right? Within four, six months of the fame, he uses that to get money to do his large project of electrical light. And so that's much more of a PR manipulation celebrity, even though he was treated as a publicly charismatic way, you know, people wanted to touch the hem of his gown, it's kind of When he first started working, they had a piece of his shirt. There's a little box and I opened it up, and it's one of his shirts. That's a certain sign of public charismatic, but it's not the same, and I certainly would not wanna claim that every celebrity, has...\r\n\r\n- [Student] I was toying with the idea that Edison were the opposite That's why he's famous?\r\n\r\n- [Instructor] Well let's put aside the word charisma, and just take that celebrity. He invented a lot of stuff, but he knew how to then publicize it, and he knew how to build on that publicity. And I think in Edison case that's very clear, and that sets him apart again from some of the other people of his time. So you might say he had a PR machine to help build on his fame and build on his great accomplishments forever.\r\n\r\n- [Student] It sounds like Edison and his staff had had a very enviable successful collaborative effort, and I'm wondering if that changed after the company changed it's culture?\r\n\r\n- [Instructor] His west orange lab was built after pretty much the life there was over. And he continued to have good working relationships in those laboratories, but that was not General Laboratory. There was a period that General Electric did not have a laboratory, and then they seemed to reinvent it. And then the book that comes out that talks about the invention of the industrial laboratory General Electric, and does much mention Edison, but treats it as fresh invention. I'm not quite sure about that good relationship remain apart from the corporations. The corporations went that way and he kept his laboratory close to himself. A lot of small ventures after that, most notable the movies.\r\n\r\n- [Instructor] I think there's time for one more question.\r\n\r\n- [Instructor] Oh we don't have that many questions.\r\n\r\n- [Instructor] Yeah.\r\n\r\n- [Instructor] Okay.\r\n\r\n- [Instructor] Let's give him a round of applause.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/43462/file/116399#t=0.0,1118.76"}]}]}]}