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faculty,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=22.708,27.193"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are internationally regarded as leaders","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=28.24,31.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in their disciplines.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=31.93,33.043"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And who are also able to lecture on topics","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=34.47,38.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of general interest to students, 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university.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=53.19,55.243"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But at the same time to provide informative","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=56.12,59.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and stimulating lectures","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=59.68,61.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the entire university community.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=61.64,64.033"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Last year, we had two great lectures.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=65.34,67.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The first by distinguished Professor Max Rothschild,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=67.72,70.673"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the second by distinguished 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body.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=92.65,95.153"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, before I introduce Ben Allen","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=96.11,97.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who will introduce tonight's 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state","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=108.89,111.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who worked so hard behind the scenes to make these happen,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=111.44,114.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that's Pat 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other","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=134.51,137.763"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of lectures that we didn't have at the university.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=137.763,140.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it's what really creates a very stimulating 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up","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=356.37,359.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the full professor rank.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=359.18,360.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's easy to understand why Professor Geoffroy","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=362.01,363.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"selected Professor Brad Shrader","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=363.42,366.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to be the third Presidential University Lecturer.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=366.23,368.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The University Lecture Series","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=369.75,371.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was designed to highlight faculty excellence","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=371.02,373.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in learning, discovery, and engagement.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=373.15,377.073"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Professor Shrader is doing research","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=378.33,379.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that is nationally recognized,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=379.89,382.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"providing exceptional education to the next generation","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=382.18,384.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of business leaders,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=384.82,386.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and providing extraordinary leadership","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=386.45,388.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the area of business ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=388.09,391.504"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is my pleasure to introduce my longtime colleague","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=391.504,394.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the College of Business, Brad Shrader.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=394.81,397.084"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience clapping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=397.084,400.084"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e President Geoffroy, Dr. Allen,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=412.027,415.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"distinguished colleagues, family, friends,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=415.17,418.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm deeply honored to have this opportunity to speak.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=418.28,421.033"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So profound and deep is the honor that I feel","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=422.09,426.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I hope that, and I believe that","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=426.31,429.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it would be almost unfair and unethical","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=429.47,432.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for me to be honored like this","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=432.2,433.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anytime again in the near future.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=433.67,436.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=436.57,438.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But thank you Dr. Allen for those very kind words.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=438.15,441.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'd also like to extend a special statement of gratitude","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=441.57,445.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the many students who are here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=445.56,447.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You honor with your presence.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=447.17,449.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many of you are probably wondering","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=449.14,450.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what I am doing at this podium","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=450.48,452.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"presuming to address you as the Presidential Lecturer.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=452.64,456.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I assure you no one is more surprised","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=456.81,458.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by this presumption than I.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=458.85,460.303"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When President Geoffroy asked me","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=461.37,462.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to speak about business ethics,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=462.65,463.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I was not sure that there were many","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=463.98,465.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who were interested in the topic.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=465.66,467.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I can tell by the attendance here this evening","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=467.56,469.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that there certainly is,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=469.74,471.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and quite frankly it's a bit overwhelming.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=471.87,474.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'd like to to thank you all for being here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=474.39,476.693"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Even though tonight I'm going to talk about business ethics,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=477.75,479.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this will not be an exercise in business bashing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=479.86,483.863"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a noble thing to create a business, a company,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=484.76,486.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"an organization that creates a wealth for shareholders,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=486.93,490.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"useful products for consumers, jobs, and value to society.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=490.05,495.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I do however, plan to attack the ways we teach, theorize,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=495.1,498.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the assumptions we make about business ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=498.77,501.607"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I will be asking you to re-examine","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=501.607,504.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some of the assumptions you might hold.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=504.98,507.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Socrates said, \"The unexamined life is not worth living.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=507.7,511.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's do examine the current context","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=511.35,513.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for ethics in business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=513.55,515.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let us look at both the mistakes and the successes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=515.46,518.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's think about how that ethics is manifest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=518.2,520.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in current business practice","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=520.34,522.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how business ethics is taught in business schools.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=522.25,526.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We seem to have been bombarded","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=526.1,527.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with recent acts of wrongdoing,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=527.46,529.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"fraud at Enron, HealthSouth,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=529.72,532.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Stew Leonard's Dairy, Global Crossing,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=532.23,535.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"now Marsh and McLennan.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=535.31,537.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Insider trading at Solomon Brothers and Martha Stewart.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=537.31,541.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Conflict of interest of Disney and Tyco,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=541.39,544.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and RJR Nabisco and now simple greed at Adelphia.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=544.21,548.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, for every bad guy there seems to be a saint.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=548.65,552.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For example, Merck's generosity in donating Mectizan","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=552.17,555.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to cure river blindness in the 1990s worldwide.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=555.61,559.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Merck is in a bit of problem now,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=559.61,561.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I suspect they will get through this.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=561.02,563.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Medtronic's exemplary balanced governance structures.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=564.839,568.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Judy Wicks and the White dog Cafe's aggressive stance","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=568.55,571.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"toward community development inner city Philadelphia.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=571.85,575.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Therefore we do not necessarily need to ask who is to blame,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=575.3,578.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but rather what is going wrong and what is right?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=578.67,581.833"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What can we learn from the fiascos?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=582.91,584.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What were they thinking?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=584.45,586.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What were the prevailing assumptions about business,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=586.26,588.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how can we prevent Enron from happening again?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=588.88,592.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How can we prevent the harms from happening again?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=592.19,595.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How can we improve?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=595.32,597.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to fundamentally change how we teach","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=597.12,599.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and think about business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=599.64,601.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We tend to hold wrong and dangerous assumptions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=601.41,603.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about business and teach cold and detached theories","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=603.77,606.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in our classrooms.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=606.28,607.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In an open letter to business school deans","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=607.93,610.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that appeared this summer","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=610.52,611.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the AACSB publications and websites,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=611.84,615.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as well as in the \"Journal of Business Ethics,\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=615.09,617.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and in most newsletters","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=617.24,620.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the major academic professional associations,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=620.2,623.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"including the Academy of Management,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=623.72,625.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"June, 2004 newsletter,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=625.66,628.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it states that, \"Current business degree programs","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=628.5,631.607"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"tend to foster a mean-spirited and distorted view","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=631.607,635.097"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"of human nature.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=635.097,636.727"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"A narrow outdated and repudiated notion of ethics,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=636.727,640.657"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and overly reified conception of the sub-disciplines","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=640.657,643.857"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"of management and the sense of learned helplessness","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=643.857,647.097"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and hopelessness among faculties among faculties.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=647.097,649.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These assumptions must change","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=649.76,651.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the state of business ethics to change.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=651.41,653.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I will attempt to address these issues tonight.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=653.83,656.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My goal is to weave a seamless collage in the search","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=656.74,660.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for business ethics.\n(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=660.95,663.242"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That is my little tribute to Jim McElroy","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=663.242,665.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who can't be with us tonight","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=665.11,666.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because he's teaching in De Moines.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=666.37,667.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My mentor.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=667.96,668.793"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Henry David Thoreau wrote,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=670.53,671.767"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"For every thousand hacking at the leaves of wrongdoing","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=671.767,674.367"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"there's one striking at the root.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=674.367,676.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Tonight I presumed the search for these roots.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=676.47,679.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This talk is an attempt to strike at those roots.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=679.1,681.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The causes of recent moral lapses in business","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=681.66,684.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are conceptual and theoretical,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=684.66,686.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they arrive first within business schools","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=686.71,688.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and within business disciplines","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=688.79,690.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"since the problems are theoretical, the solutions are also.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=690.78,694.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Consequently, we must work on the roots.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=694.61,697.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I want to start in the classroom.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=697.65,699.907"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(papers 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Formation,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=710.21,713.733"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a required MBA module.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=714.68,716.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The subject, Competitive 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retailer.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=722.02,725.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The penultimate example of the generic strategy","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=725.4,728.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"referred to as overall cost leadership.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=728.16,731.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The case was designed to illustrate the concepts","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=731.91,734.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pioneered by competitive strategy guru, Michael Porter,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=734.11,738.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with enough information to analyze","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=738.28,739.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the discount retailing industry","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=739.85,741.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and to understand the competitive position","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=741.68,743.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of Walmart, a juggernaut.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=743.53,746.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Everything was set up.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=746.0,747.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The perfect case about the perfect strategy.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=747.46,750.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Predictably class discussion proceeded","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=750.47,752.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with students making good 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share.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=756.657,759.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Their internal cost containment practices second to none.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=759.2,762.563"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But as we continued discussing the 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case,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=769.28,770.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"student comments became coupled more and more","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=770.85,773.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with qualifications and hesitations such as,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=773.57,777.567"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Well sure, they're smart, sharp negotiators","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=777.567,780.837"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"but they're too heavy handed and mean.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=780.837,783.437"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"They say they buy American,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=783.437,784.647"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"but will switch to a foreign supplier at the drop of a hat","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=784.647,787.047"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"if they don't get the price concessions they want.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=787.047,789.927"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"I work for a company that supplies products to Walmart","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=789.927,793.207"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and they constantly squeeze us.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=793.207,795.449"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"They're the a mother of all 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hegemony.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=800.647,802.927"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Don't they see any problems","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=802.927,804.157"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"with infinite incremental 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anymore?\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=808.907,812.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These responses fascinated me.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=812.38,814.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who is Walmart?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=814.63,815.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The epitome of cost leadership.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=815.54,817.567"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Fortune Magazine's\" most admired 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work.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=827.08,829.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I attempted to explore more deeply","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=829.15,830.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and soon there were expressions of outright 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evil","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=845.75,849.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"nor was anything deemed inherently unethical","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=849.92,852.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about their 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influence","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=857.39,860.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"over all inter-organizational transactions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=860.76,863.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The firm managers would outwardly 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values","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=868.16,869.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for even the smallest market gain,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=869.93,872.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the firm would in effect attempt to 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friendly,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=876.91,879.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sometimes it is a ruthless competitor.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=879.07,881.373"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The session and case ended","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=882.42,883.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but the discussion never really did.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=883.73,886.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Walmart example surfaced from time to time","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=886.38,888.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"during the remaining meetings and in other classes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=888.75,891.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the concern never really seemed to fade away.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=891.54,894.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Following this, on the cover page of the October 6, 2003","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=894.76,898.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"issue of \"Business Week,\" the question was posed,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=898.75,901.887"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Is Walmart too powerful.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=901.887,904.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The authors of the article observed","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=904.23,905.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that even though Walmart's prices are great,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=905.96,908.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there are sometimes problems for workers,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=908.58,911.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"suppliers, and communities.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=911.77,913.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Essentially the same observation as the students.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=913.82,916.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Over time and upon reflection of many similar instances,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=916.82,920.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I decided that though there's nothing necessarily wrong","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=920.17,923.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with Walmart, there may be something deeply wrong","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=923.34,926.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with some of the assumptions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=926.22,927.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"both the company and we, in general,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=927.74,930.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"make about business and business people","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=930.47,933.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the effects business decisions have on people.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=933.38,936.023"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to examine these assumptions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=936.92,938.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and challenge most of them.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=938.95,941.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We tend to conceive a business and ethics","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=941.57,943.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as separate standards.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=943.63,945.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I cannot tell you how many times I've heard the jad,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=945.7,949.117"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Hey, you teach business ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=949.117,951.007"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Isn't that an oxymoron?\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=951.007,952.337"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then I have to laugh and act like that's the first time.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=953.21,956.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, that's great, that's funny.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=956.12,957.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First time I've heard that today.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=957.83,959.503"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=959.503,960.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's no more an oxymoron than military intelligence","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=960.36,962.817"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and at least it's not a redundancy such as Criminal Lawyer.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=962.817,967.151"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=967.151,968.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you already sense a little bit of anger","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=968.21,970.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and defensiveness in me, well, you're correct.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=970.06,972.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The defensiveness stems from years of teaching a subject","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=972.45,975.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's considered to be an add on, if we have time.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=975.02,978.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Doesn't fit so, let's give it to management subject","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=978.0,979.978"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in business school.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=979.978,982.182"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"While in reality is perhaps the most fundamental topic","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=982.182,984.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for business schools.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=984.97,986.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In truth then, every case becomes an ethics case.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=986.73,989.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Every strategy should be examined","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=989.48,991.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for its implications for human welfare.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=991.54,994.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ethics in business are interconnected and are the same thing","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=994.27,998.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because business is about adding value","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=998.21,1001.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and ultimately about doing what is good and right.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1001.21,1004.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Separating the two is in my mind","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1004.58,1006.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the biggest problem in business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1006.63,1008.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How many times have you heard someone say,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1008.93,1011.417"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"This is not an ethical decision,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1011.417,1013.137"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"it's just a business decision?\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1013.137,1015.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is a flawed and dangerous assumption.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1015.13,1017.94"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Business and ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1017.94,1019.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The two are not, should not, and cannot be separated.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1019.03,1023.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Laura Nash, who teaches Business Ethics","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1023.01,1025.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at the Harvard Business School states,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1025.34,1027.347"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Business ethics is the study of how personal norms","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1027.347,1030.587"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"apply to the activities and goals","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1030.587,1033.027"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"of commercial enterprise.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1033.027,1034.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is not a set of separate standards,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1034.83,1037.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but considers how the business context","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1037.83,1040.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"poses its own unique problems","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1040.97,1042.895"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where the moral person reacts as an agent of the system.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1042.895,1046.073"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Therefore, really, business ethics is no more or less","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1047.33,1050.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about ethics than bioethics, or engineering ethics,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1050.29,1053.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ag ethics, name your discipline.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1053.34,1055.113"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The view that business and ethics are separate standards,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1056.28,1058.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in my opinion, is the major problem we face","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1058.75,1060.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in business and in business schools.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1060.96,1063.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If they are viewed as separate by the business community,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1063.12,1065.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it is an inevitability that businesses","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1065.97,1068.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will operate accordingly.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1068.32,1070.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If they are viewed as separate and academe,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1070.19,1072.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then ethics will be devalued and repudiated","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1072.69,1075.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in theory and teaching.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1075.15,1076.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is not good.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1076.83,1077.973"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many most, if not all the major crises we've experienced","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1078.89,1082.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"over the past decade in business,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1082.22,1084.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are the result of flawed assumptions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1084.25,1086.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about business and ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1086.08,1088.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In my view, these crises have common themes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1088.53,1091.873"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First, they involve attempting to look good","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1092.81,1096.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before or without really trying to be good.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1096.03,1098.883"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They also involve a tyranny of the bottom line,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1099.81,1102.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shareholders only versus stakeholders.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1102.05,1105.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They are examples of a triumph for self-interest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1105.08,1107.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"over the common good, and a triumph of egoism over humility.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1107.41,1111.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And third, they are about manipulating transactions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1111.86,1114.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but not about adding value or building relationships.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1114.44,1118.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In other words, wrong assumptions and wrong theory.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1118.09,1121.463"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Looking good versus being good.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1122.97,1125.203"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When I was 11 years old with the help of an older friend,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1132.72,1136.373"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I was able to purchase some illegal fireworks called M-80s.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1137.21,1141.373"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"M-80s are powerful firecrackers","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1142.38,1144.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that are about an inch and a half long","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1144.35,1146.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with a fuse in the middle,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1146.13,1147.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and were definitely illegal in my hometown","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1147.84,1150.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of Lincoln, Nebraska.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1150.16,1151.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I bought them and used them to impress my friends","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1151.78,1154.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with their incendiary capabilities.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1154.74,1156.783"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"On one occasion in order to show off,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1157.65,1159.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I demonstrated the M-80's awesome power","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1159.81,1162.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in front of the neighbor kids by blowing up a garbage can","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1162.52,1166.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in an alley about two blocks from my home.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1166.07,1168.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I told my friends to stand back while I lit the thing,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1169.17,1171.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"put it in the can, and then raced off a safe distance","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1171.97,1174.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on my bike to observe the fun.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1174.41,1177.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now let me tell you, an M-80 will take out a garbage can.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1177.36,1181.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In this case, it blew out the bottom of the can","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1181.17,1184.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sent the lid swirling about 15 feet into the air,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1184.15,1188.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it was 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money","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1262.91,1264.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the best replacement garbage can on the market.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1264.37,1267.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My father also made sure I apologize to the can 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tempted","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1290.0,1292.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to get into any more trouble.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1292.12,1294.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He said, that would be a good 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reproved.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1304.83,1308.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/477","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I handed one over.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1308.61,1310.443"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/478","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, before this story gets totally out of 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disgust.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1327.88,1331.638"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/487","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1331.638,1332.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/488","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In this instance in this mundane little story,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1332.79,1335.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/489","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I wanted to look good without really being good.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1335.06,1338.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/490","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was almost natural,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1338.02,1340.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/491","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"yet remember I was 11 years old.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1340.07,1343.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/492","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is something we expect to grow out 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business,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1355.58,1357.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/497","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as well as in government, sports,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1357.98,1359.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/498","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and in society in general.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1359.85,1361.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/499","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The looking good versus being good dynamic","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1361.99,1364.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/500","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is similar to Harry Potter's search","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1364.28,1366.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/501","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the sorcerer's stone.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1366.51,1368.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/502","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As Harry struggles to find the stone","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1368.47,1370.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/503","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"he is tempted by his own image,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1370.32,1372.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/504","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one that is literally implanted on his forehead.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1372.44,1375.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/505","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And he's forced to make difficult choices,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1375.25,1377.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/506","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"among being loyal to self friends, school, and family.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1377.77,1381.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/507","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He makes some impulsive choices along the way","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1381.78,1384.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/508","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but eventually he learns the true value of loyalty,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1384.05,1386.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/509","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"friendship, and integrity.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1386.93,1388.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/510","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Understanding the dynamic of looking","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1388.74,1390.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/511","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"versus being is important,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1390.6,1392.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/512","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the examination of the dynamic is certainly needed now","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1392.54,1395.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/513","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as much as any time in our history.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1395.32,1397.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/514","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For example, current political ads seem to be more devoted","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1397.74,1401.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/515","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to image and posturing than the message content.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1401.27,1404.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/516","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The result is that when all that matters is image,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1404.4,1407.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/517","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ethics takes a back seat.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1407.8,1409.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/518","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But ultimately we realize we really want","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1409.82,1412.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/519","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and need this substance.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1412.47,1414.073"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/520","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Enron is again, a good bad example.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1415.84,1420.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/521","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In 2001, Enron managers met with the lenders in New York","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1420.46,1423.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/522","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to analyze its deteriorating situation.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1423.75,1427.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/523","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At that meeting, Enron reports indicated it had $13 billion","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1427.92,1431.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/524","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of debt on the balance sheet,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1431.58,1433.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/525","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but another 38 billion was off-balance sheet.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1433.55,1437.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/526","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Anyone looking at Enron from the outside","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1437.41,1439.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/527","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"would see a debt to equity ratio of about 70%,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1439.27,1442.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/528","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but add the off-balance sheet debt","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1442.41,1444.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/529","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the ratio went to over 250%.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1444.28,1447.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/530","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, I'm not an accountant or a sophisticated financier,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1447.32,1450.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/531","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I certainly do hope that most companies","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1450.59,1452.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/532","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"do not understate their debt by a factor of four.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1452.44,1455.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/533","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I hope they don't hide their financial details","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1455.32,1457.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/534","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and akin off-balance sheet footnotes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1457.52,1461.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/535","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is fraud, legal or not.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1461.86,1463.353"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/536","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The idea that a set of financial statements and disclosures","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1464.33,1467.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/537","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is to fairly reflect the financial situation and condition","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1467.22,1471.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/538","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of a company seems to have gone out the window","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1471.07,1473.62"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/539","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in favor of trying to look good to investors.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1473.62,1476.383"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/540","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At Enron the impetus for looking good came from the top.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1477.993,1481.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/541","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Listen carefully to this paragraph from the forward","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1481.97,1485.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/542","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the Enron code of ethics, dated July, 2000,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1485.11,1489.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/543","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"signed by Ken Lay.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1489.31,1491.273"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/544","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"We want to be proud of Enron and to know that it enjoys","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1492.277,1495.727"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/545","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"a reputation of fairness and honesty","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1495.727,1498.347"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/546","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and that it is respected.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1498.347,1500.447"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/547","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Gaining such respect is one aim of our advertising","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1500.447,1504.797"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/548","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and public relations activities.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1504.797,1506.987"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/549","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"But no matter how effective they may be,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1506.987,1508.927"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/550","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Enron's reputation finally depends on its people,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1508.927,1512.737"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/551","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"on you and me.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1512.737,1514.137"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/552","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Let's keep that reputation high.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1514.137,1515.877"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/553","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, Enron was indeed flying too high on borrowed wings.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1517.61,1521.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/554","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To me, their credo is backward.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1521.36,1523.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/555","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is PR first and action, second.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1523.4,1526.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/556","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Rather, respect should be the aim of everyone in the company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1526.18,1529.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/557","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the PR department simply tells the story.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1529.63,1532.233"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/558","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Research on executive failure by Sidney Finkelstein","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1533.14,1535.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/559","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reported in his book titled \"Why Smart Executives Fail,\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1535.88,1540.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/560","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"finds that one of the major causes of system-wide failure","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1540.59,1543.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/561","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is an executive's obsession with company image.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1543.97,1547.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/562","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Enron is an expensive 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\"Nip/Tuck\".","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1562.33,1564.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/569","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plastic surgeons are heroes on entertainment TV.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1564.24,1568.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/570","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Implants and liposuction are the 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everything.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1574.24,1575.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/573","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For example, international Truck and Engine Corporation","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1575.97,1579.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/574","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is currently producing the world's biggest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1579.72,1581.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/575","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"production pickup truck.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1581.47,1583.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/576","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At 14,500 pounds, 21 1/2 feet in length,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1583.22,1587.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/577","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it can tow 20 tons and get seven miles a gallon diesel.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1587.01,1591.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/578","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But most important, it makes the Humvee","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1591.76,1593.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/579","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"look like a girly car.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1593.92,1595.419"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/580","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1595.419,1596.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/581","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"More is better, just what we need.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1596.5,1599.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/582","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Very much in tune with today's realities.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1599.21,1602.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/583","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The same forces are manifesting business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1602.29,1604.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/584","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Pressure to look good for Wall Street","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1604.89,1606.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/585","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cajoles managers into corporate liposuction","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1606.48,1609.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/586","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"restructuring layoffs and plastic surgery,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1609.43,1612.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/587","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cooking the books, off-balance sheet reporting.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1612.61,1616.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/588","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And while sometimes these activities are necessary","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1616.1,1618.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/589","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and even though they are often within the law,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1618.45,1620.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/590","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they can give rise to an ethical rationalizations,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1620.86,1623.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/591","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"such as deeming certain situations where it's okay to cheat,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1623.98,1627.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/592","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and CEO's saying that they're responsible","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1627.68,1630.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/593","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the outcomes that they like in the ones that look good","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1630.41,1633.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/594","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but not for the ones that don't.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1633.07,1634.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/595","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Enron is a fascinating case because it involved","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1635.73,1639.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/596","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"these very forces.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1639.21,1640.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/597","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let me offer some insights from an Enron employee","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1640.86,1643.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/598","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who was an MBA student in a class that I taught last summer.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1643.49,1647.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/599","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This MBA student viewed the primary cause","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1647.44,1649.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/600","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of Enron's downfall to be it's corrupt","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1649.97,1654.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/601","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performance review methods,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1654.75,1656.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/602","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which he called the rank and yank system.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1656.83,1659.223"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/603","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He said you had to be a deal-maker.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1660.1,1662.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/604","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The more deals you made the better.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1662.37,1664.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/605","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you were ranked solely on the quantity","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1664.33,1666.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/606","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and size of deals.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1666.06,1667.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/607","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this led to some very risky","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1667.69,1669.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/608","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and non-transparent activities.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1669.34,1671.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/609","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Compensation was all based on short-term criteria","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1671.88,1674.427"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/610","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and there was no followup to check","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1674.427,1676.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/611","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the authenticity of transactions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1676.59,1679.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/612","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We were all caught up in the frenzy.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1679.1,1681.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/613","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so were outside investors.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1681.14,1683.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/614","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was great to read about how smart we were.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1683.1,1685.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/615","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The market was rewarding every move we made.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1685.54,1688.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/616","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We got to the point where we believe we were bullet proof.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1688.17,1691.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/617","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Everybody loved us.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1691.03,1692.453"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/618","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The looking versus being problem has","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1693.3,1695.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/619","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for some pretty good outcomes on us, however.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1695.88,1698.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/620","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We now have, for example, renewed interest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1698.73,1700.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/621","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in corporate governance,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1700.77,1702.735"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/622","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in extracting full responsibility from boards","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1702.735,1705.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/623","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and top managers, and representing shareholders","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1705.6,1709.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/624","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and in transparent reporting of company results.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1709.08,1712.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/625","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Sarbanes-Oxley Act now requires CEOs","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1712.27,1715.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/626","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to certify financial disclosures","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1715.47,1717.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/627","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and requires firms to establish codes of ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1717.97,1721.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/628","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Still, I believe Enron scared us.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1721.75,1724.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/629","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In the early go, Enron was the poster child","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1724.33,1726.62"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/630","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for corporate growth in every textbook","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1726.62,1729.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/631","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and on every buy list.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1729.19,1731.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/632","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it's financial shenanigans were so complex","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1731.18,1733.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/633","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that few could figure them out.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1733.63,1735.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/634","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The main thing I understand about Enron's","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1735.68,1737.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/635","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"risky hedging activity packages called Raptors,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1737.8,1741.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/636","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was the comment made by Bethany McClain","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1741.2,1743.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/637","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of \"Fortune Magazine,\" \"There was no there there.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1743.16,1747.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/638","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But as scary as Enron was,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1747.83,1749.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/639","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think the word ethics tends to scare us more.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1749.9,1753.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/640","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ethical issues are complex and sometimes confusing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1753.17,1756.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/641","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And because of this we get turned off or we give up,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1756.49,1759.407"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/642","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but we miss not give up.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1759.407,1761.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/643","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sherron Watkins, Enron whistleblower,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1761.52,1764.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/644","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"said in a California Management Review article,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1764.89,1767.413"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/645","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"I would like to see the new generation of business leaders","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1768.355,1771.787"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/646","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"embrace that tried and true ethical litmus test.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1771.787,1775.107"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/647","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"If a transaction or activity will not pass master","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1775.107,1778.487"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/648","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"on the front page of the \"Wall Street Journal,\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1778.487,1780.217"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/649","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"then just undo it.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1780.217,1782.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/650","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In our capitalist system, we rely on the proper disclosure","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1782.01,1785.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/651","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of financial and operating information","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1785.04,1787.737"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/652","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"in order to have proper allocation","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1787.737,1789.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/653","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of resources among businesses.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1789.46,1791.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/654","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The drug company with a new and important discovery","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1791.68,1794.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/655","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"enjoys a higher stock price,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1794.49,1796.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/656","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"giving it access to funds to develop","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1796.55,1798.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/657","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and bring that drug to market.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1798.77,1800.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/658","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Similarly, a company with a product line","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1800.82,1803.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/659","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's gone stale sees its stock price decline.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1803.37,1806.103"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/660","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We send a message by economically rewarding","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1807.2,1809.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/661","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those companies that are outperforming their peer group","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1809.61,1812.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/662","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and vice versa.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1812.13,1813.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/663","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To report misleading financial results is dishonest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1813.63,1817.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/664","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and amounts to nothing less than theft.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1817.06,1820.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/665","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There can be no successful capitalist system without trust.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1820.42,1824.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/666","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We expect honesty in our everyday business dealings.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1824.05,1826.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/667","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"On the positive side of this,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1828.01,1829.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/668","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it seems to me that the notion of shared corporate values,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1829.41,1833.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/669","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what many writers mean when they refer","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1833.19,1835.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/670","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to corporate culture and values","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1835.0,1837.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/671","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is at the heart of the issue.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1837.46,1839.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/672","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I argue then, the solution to this problem","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1839.76,1842.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/673","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is to teach values and to adopt values-based views of firms.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1842.24,1847.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/674","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Business ethics is about integrity","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1847.58,1849.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/675","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and authenticity of the enterprise.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1849.9,1852.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/676","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Accordingly to be ethical is to truly add 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Line.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1906.23,1907.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/695","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The logic that business has one and only one responsibility","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1910.07,1914.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/696","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to enhance shareholder 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shareholders.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1930.21,1931.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/703","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is one of the most pervasive doctrines","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1931.64,1933.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/704","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"promulgated in business schools.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1933.66,1935.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/705","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"However, it is arrogant and elitist.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1935.72,1938.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/706","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is also dangerous and out of touch with 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difficult","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1951.53,1953.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/713","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to know where to start.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1953.31,1954.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/714","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Perhaps the first problem to point 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country.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1958.59,1960.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/717","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Author, Marjorie Kelly in \"The Divine Right of Capital\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1960.03,1962.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/718","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and Ralph Estes in the \"Tyranny of the Bottom Line,\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1962.71,1965.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/719","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"arguE that the supremacy of shareholders as a legal theory,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1965.41,1970.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/720","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"has more in common with the right of kings","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1970.53,1973.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/721","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than of corporations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1973.0,1974.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/722","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Rather states, like Iowa, grant corporate charters","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1974.73,1979.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/723","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and our country's state laws are based on the notion","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1979.08,1981.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/724","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that a corporation is granted the right to exist","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1981.7,1984.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/725","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"based on its contribution to society.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1984.52,1987.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/726","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Firms are grounded 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shareholders.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1992.33,1995.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/729","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In other words,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1995.77,1996.603"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/730","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sociological theory of structural functionalism","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1996.603,1999.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/731","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"has more to do with the existence of firms","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=1999.44,2001.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/732","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than the myth reported by Dr. Friedman.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2001.51,2004.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/733","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In Marjorie Kelly's words,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2004.16,2005.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/734","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to serve stockholders well,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2005.84,2008.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/735","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you have to serve other stakeholders well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2008.38,2010.793"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/736","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Furthermore, what does it mean to enhance or maximize","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2012.15,2015.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/737","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the interest of shareholders in the first place?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2015.81,2019.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/738","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Shareholders are almost always considered to be a monolith","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2019.26,2023.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/739","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in business teaching.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2023.49,2024.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/740","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A large group with homogenous interests.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2024.92,2028.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/741","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is simply an unwarranted assumption.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2028.44,2030.853"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/742","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Shareholders come and go.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2032.73,2033.94"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/743","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The average share of stock in the United States","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2033.94,2036.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/744","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"according to the \"Harvard Business Review,\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2036.02,2037.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/745","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is held for less than a year.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2037.75,2039.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/746","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Warren Buffett's reason for holding shares","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2039.66,2041.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/747","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is not the same as a day trader.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2041.87,2044.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/748","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"CREF has different goals in holding shares","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2044.14,2046.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/749","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from an arbitrage firm.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2046.33,2048.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/750","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Read your CREF statements.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2048.19,2050.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/751","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The stated purpose of CREF is to facilitate a multiplicity","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2050.19,2054.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/752","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of investor goals.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2054.09,2055.393"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/753","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You and I only may hold shares of Harley Davidson stock.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2056.5,2060.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/754","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You have shares because Harley is a great investment.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2060.11,2063.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/755","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's \"Fortune Magazine's\" top transportation firm.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2063.13,2066.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/756","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I have shares because I like V Rods,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2066.26,2068.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/757","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Night Train and Fat Boys.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2068.42,2070.063"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/758","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The simple point is to assume homogenous goals","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2071.07,2073.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/759","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"among shareholders was unwarranted.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2073.6,2076.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/760","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which leads me to the last problem, shareholder supremacy.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2076.46,2079.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/761","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Real practicing managers don't believe it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2079.59,2082.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/762","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They do not live it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2082.6,2084.187"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/763","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Fortune Magazine's\" most admired firms","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2084.187,2086.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/764","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are just according to a variety of criteria,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2086.41,2089.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/765","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"including innovation, quality products,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2089.81,2092.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/766","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and community responsiveness.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2092.91,2094.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/767","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know of no executive leaving a large major successful firm","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2094.91,2099.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/768","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who has ever echoed the statement of Mr. Friedman.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2099.13,2102.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/769","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Take for example this quote,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2102.09,2103.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/770","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Financial returns are neither a rights","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2104.797,2107.317"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/771","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"nor a prerequisite for doing business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2107.317,2109.687"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/772","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"They are an outcome.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2109.687,2111.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/773","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your award for serving the customers well","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2111.06,2113.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/774","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Once you've demonstrated your value to customers,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2113.81,2115.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/775","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they will determine the return to which you're entitled.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2115.99,2118.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/776","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Whenever I see a company whose strategic plan is expressed","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2118.93,2122.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/777","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"only in terms of financial goals, I sell the stock.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2122.04,2126.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/778","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This statement was made by Matt Klingler","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2126.88,2128.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/779","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in management 582 class session on Corporate Leadership.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2128.82,2133.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/780","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Mr. Klingler is a former John Deere executive,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2133.15,2136.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/781","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a friend of ISU, and now runs","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2136.09,2138.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/782","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a successful engineering consulting firm.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2138.27,2141.647"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/783","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Ask any practicing manager if their responsibility","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2141.647,2144.567"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/784","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"can be viewed in terms of only one stakeholder group.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2144.567,2148.837"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/785","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Ask President Geoffroy, or professor Ben Allen","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2148.837,2151.797"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/786","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"if they view their responsibility","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2151.797,2153.537"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/787","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"only in terms of the one responsibility.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2153.537,2156.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/788","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Only regions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2156.23,2157.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/789","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Not journal editors, grant providers,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2157.65,2159.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/790","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"students, families, employees, et cetera.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2159.61,2162.677"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/791","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Wealth creation can result from a variety","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2163.53,2165.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/792","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of value propositions, not just the exclusive one","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2165.56,2168.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/793","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"decried by Dr. Friedman.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2168.8,2170.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/794","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, there's nothing wrong","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2170.86,2172.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/795","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with making shareholders wealthy.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2172.11,2173.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/796","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But focusing only on them tends to lead","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2173.85,2176.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/797","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to a short-term orientation, to simplistic evaluations,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2176.17,2180.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/798","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to a lack of awareness of the task environment of the firm.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2180.35,2183.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/799","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But also leads to some optimization","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2183.97,2185.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/800","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of other important 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Business","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2240.29,2244.967"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/821","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"or is He Just Playing Mean?\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2244.967,2247.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/822","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ask any 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health","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2352.82,2355.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/863","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are the outcomes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2355.46,2356.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/864","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Companies such as Wells Fargo, Edward Jones, Pella windows,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2356.95,2360.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/865","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Cisco systems, and Principal Financial Group","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2360.37,2363.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/866","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"use the balanced scorecard idea.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2363.11,2365.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/867","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Responsible managers embrace the complexity of management","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2365.18,2368.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/868","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and acknowledge various contributions scored effectiveness.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2368.57,2371.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/869","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We now teach the balanced scorecard in the MBA program.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2371.88,2374.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/870","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It could easily be easily be 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theory.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2381.51,2383.993"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/873","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Research indicates that firms exhibiting sustained success","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2387.66,2391.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/874","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on a number of performance criteria","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2391.74,2393.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/875","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are typically great organizations first","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2393.88,2396.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/876","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and not so much the result of a charismatic","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2396.95,2399.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/877","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or superstar CEO.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2399.74,2401.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/878","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Good companies are just that, good organizations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2401.83,2405.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/879","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Not the result of an individual manager superstar.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2405.13,2408.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/880","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When the current October issue","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2408.9,2410.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/881","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the \"Harvard Business Review\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2410.25,2411.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/882","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in an article devoted to new CEOs,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2411.64,2414.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/883","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it states, \"CEOs must recognize that ultimately","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2414.01,2418.187"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/884","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"it is only the longterm profitability that matters,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2418.187,2421.427"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/885","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Not today's growth expectations or even stock price.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2421.427,2425.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/886","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"CEOs can easily lose their legitimacy","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2425.82,2428.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/887","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if their vision is unconvincing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2428.41,2430.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/888","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If their actions are inconsistent","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2430.51,2432.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/889","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the values they espouse.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2432.11,2433.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/890","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or if their self-interest appears to trump","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2433.99,2436.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/891","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the welfare of the organization.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2436.42,2438.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/892","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The problem here again, is that we often place","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2438.93,2442.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/893","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"too much importance on the self-interest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2442.32,2444.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/894","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or on self-interest in business school teaching.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2444.86,2448.133"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/895","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Self-interest is seen as very important.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2449.09,2450.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/896","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Several mainstream theories assume self-interest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2450.81,2453.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/897","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to be the prime source of motivation.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2453.84,2456.013"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/898","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One such theory is agency theory.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2457.36,2459.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/899","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The basic tenets of agency theory","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2459.93,2461.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/900","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goes something like this.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2461.71,2463.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/901","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Agency transactions exist when persons hire other persons","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2463.75,2467.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/902","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as decision-making specialists to perform services.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2467.91,2471.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/903","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In other words, shareholders or principals","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2471.76,2474.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/904","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hire managers or agents to make decisions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2474.71,2477.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/905","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But this creates a problem because of the potential","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2477.9,2480.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/906","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for managerial opportunism, or self-interest with Guile.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2480.09,2484.143"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/907","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Top managers may make strategic decisions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2485.78,2488.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/908","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to maximize their personal welfare","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2488.61,2490.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/909","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and minimize their own risks.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2490.74,2492.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/910","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is not possible for principals to know which agents","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2492.78,2495.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/911","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will act most opportunistically.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2495.72,2498.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/912","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we assume all will,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2498.22,2500.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/913","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"most within reason but some with Guile.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2500.27,2504.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/914","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thus the principals establish governance","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2504.0,2506.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/915","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and control mechanisms to prevent self-interest.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2506.3,2509.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/916","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What great theory.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2509.89,2511.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/917","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We assume self-interest and organize accordingly.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2511.58,2514.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/918","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How liberating and motivating.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2514.75,2516.653"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/919","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We treat relations in organizations as transactions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2517.51,2520.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/920","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and problems to be solved.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2520.35,2521.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/921","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Imagine how noble to walk into a board meeting as a manager","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2521.96,2525.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/922","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and be immediately perceived as a problem.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2525.5,2528.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/923","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I suppose the agency cycle","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2528.55,2530.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/924","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is never really broken, right?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2530.17,2532.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/925","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because managers are the agents of the board","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2532.13,2534.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/926","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the agents who are the agents of the shareholders,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2534.25,2537.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/927","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are the agents of the agents agents.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2537.52,2539.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/928","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In short we're all self-interested and must be watched.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2539.58,2542.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/929","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So our entire social fabric is resulted from this problem.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2542.74,2546.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/930","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's more, it seems to me","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2546.77,2547.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/931","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the research testing agency transactions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2547.79,2550.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/932","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can never be wrong.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2550.58,2552.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/933","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In my view, most papers publish","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2552.17,2553.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/934","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"purporting to be test of agency problems,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2553.87,2556.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/935","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"start off with some sort of guess about","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2556.19,2558.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/936","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what constitutes self-interest.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2558.24,2560.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/937","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When the findings do not obtain, which they often don't,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2560.7,2564.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/938","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the researchers conclude it must not abandon","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2564.49,2566.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/939","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the agent's self-interest in the first place.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2566.57,2569.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/940","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Holy teleology Batman.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2569.3,2571.044"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/941","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2571.044,2572.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/942","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Agency theorists can never be wrong.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2572.07,2575.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/943","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All good stuff to share with business students","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2575.08,2577.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/944","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who will be act going out and building real organizations","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2577.06,2579.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/945","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and working with others.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2579.64,2581.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/946","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Unlike some of the other assumptions we teach,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2581.12,2583.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/947","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"agency assumptions did not seem to hold in the real world.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2583.01,2586.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/948","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A colleague of mine at Purdue, Harley Brower and I,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2586.52,2588.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/949","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"published a paper in the \"Journal of Business Ethics\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2588.92,2591.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/950","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a few years ago,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2591.26,2592.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/951","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and one of our general conclusions was that board members","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2592.5,2595.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/952","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and top managers desire to act as stewards","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2595.56,2598.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/953","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rather than agents.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2598.98,2600.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/954","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Stewards accept responsibility.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2600.5,2603.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/955","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Our sample included some managers","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2603.01,2605.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/956","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are in this audience tonight.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2605.23,2607.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/957","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Try this, ask them any share owner","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2607.53,2610.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/958","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if they would rather the managers of their firm","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2610.07,2612.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/959","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"act like agents or stewards.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2612.25,2614.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/960","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm willing to take a guess as to what they might say.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2614.87,2617.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/961","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plus agency theory does not do a good job","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2619.23,2621.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/962","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with what Bowie and Freeman called","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2621.51,2623.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/963","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the multiple principle problem,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2623.56,2625.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/964","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is in effect the same issue","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2625.71,2627.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/965","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as the assumption of homogenous shareholders","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2627.85,2630.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/966","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mentioned earlier.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2630.08,2631.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/967","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The point is that the assumption of a clear agency problem","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2631.44,2634.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/968","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is probably assuming too much.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2634.43,2636.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/969","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Additionally, according to Bowie and Freeman,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2636.54,2639.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/970","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"agency theory assumptions are similar","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2639.6,2641.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/971","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the religious concept of original sin,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2641.66,2644.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/972","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we start off guilty.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2644.89,2646.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/973","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It assumes the worst about human behavior.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2646.47,2649.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/974","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At best agency theory helps explain significant wrongdoing","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2649.29,2653.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/975","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because of the self-interest with Guile assumption,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2653.18,2655.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/976","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it does not seem to do a good job for normative theory","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2655.75,2659.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/977","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or what should be.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2659.63,2660.793"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/978","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The solution is teaching more stewardship theory,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2661.66,2664.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/979","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"upper echelons theory, decision maker, choice theories,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2664.22,2667.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/980","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"group decision-making models, attribution theory,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2667.47,2671.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/981","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anything that will move us away from self-interest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2671.23,2674.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/982","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and toward an understanding of how politics,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2674.15,2676.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/983","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"responsibility, and collective human aspirations collide","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2676.76,2680.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/984","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in complex human interactions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2680.47,2682.493"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/985","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One big problem I have with this view personally,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2683.5,2685.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/986","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is that agency theory does not view managers as responsible.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2685.85,2689.313"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/987","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And personally in my own value system,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2690.77,2692.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/988","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I view any form of agency as requiring","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2692.6,2695.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/989","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"significant personal responsibility for our outcomes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2695.23,2698.697"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/990","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I also view management","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2698.697,2700.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/991","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as the discipline of responsibility.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2700.04,2701.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/992","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Managers are by definition responsible.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2701.92,2705.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/993","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I love this quote by Joseph Badaracco,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2705.41,2707.653"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/994","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who teaches at Harvard.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2708.53,2709.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/995","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is from his book, \"Defining Moments,\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2709.84,2712.347"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/996","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Managers are the ethics teachers in their organizations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2712.347,2715.837"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/997","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"This is true, whether they are saints or sinners,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2715.837,2718.363"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/998","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"whether they intend to teach ethics or not.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2719.766,2722.477"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/999","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"It simply comes with the territory.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2722.477,2724.727"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1000","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Action sends signals and emission send signals,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2724.727,2727.197"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1001","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"almost everything does.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2727.197,2729.027"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1002","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Hence, responsible managers are concerned about their roles","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2729.027,2733.267"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1003","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"in the defining moments of their organizations","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2733.267,2736.187"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1004","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"They care, that is, how their decisions and actions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2736.187,2739.417"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1005","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"reveal test and shape the character of their companies.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2739.417,2743.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1006","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My sense is that deans, chairs and provost,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2743.14,2746.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1007","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"would rather have faculty stewards","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2746.89,2749.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1008","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who desire responsibility than agents who need monitoring.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2749.27,2753.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1009","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I view myself as a steward.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2753.28,2755.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1010","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When given a teaching assignment,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2755.49,2756.94"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1011","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"my dean and my chair do not need to monitor me.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2756.94,2759.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1012","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I try to act as a trustee of the college and the department.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2759.81,2763.463"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1013","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One final thought on agency theory.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2767.91,2769.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1014","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Our college is in the process of strategic planning,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2770.54,2773.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1015","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and in this process we're asking ourselves","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2773.74,2775.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1016","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what do we want to be known for,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2775.88,2777.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1017","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or better said, for what do we wish to be known?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2777.56,2781.163"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1018","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When we have great deliberations over what functions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2782.31,2784.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1019","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"disciplines and sub-disciplines, we should emphasize,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2784.87,2787.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1020","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"let's be known for finance, or transportation,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2787.3,2790.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1021","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or supply chain, all very good options","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2790.17,2792.87"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1022","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and any would probably be fine as research areas.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2792.87,2796.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1023","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But try to envision what outcomes would be like","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2796.72,2800.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1024","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if we were to become the Agency School of Business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2800.45,2803.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1025","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That all teaching and research were based exclusively","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2803.98,2806.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1026","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on agency assumptions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2806.72,2808.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1027","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here's a future dialogue between a recruiter","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2808.77,2812.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1028","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and an ISU School of Agency graduate.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2812.2,2815.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1029","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Recruiter and graduate.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2815.67,2817.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1030","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Recruiter, \"Tell me Harvey, why should we hire you here","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2817.35,2820.567"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1031","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"at Colossal Financial Services?\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2820.567,2823.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1032","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Agency graduate, \"Well I'm a finance major","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2823.67,2826.777"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1033","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"with a specialization in used refrigerator pricing on eBay.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2826.777,2830.597"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1034","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"I know where the net present value","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2833.437,2834.867"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1035","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and internal rate of return buttons are on my calculator.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2834.867,2838.337"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1036","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"I'm accomplished at responding to multiple choice questions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2838.337,2841.657"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1037","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and increasingly narrow applications at the.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=2841.657,2844.18"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29954/annotation/1038","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/029/954/original/AV204918_Business_Ethics_after_Enron_a.vtt?1624896352","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/029/954/original/AV204918_Business_Ethics_after_Enron_a.vtt?1624896352"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29955","type":"AnnotationPage","label":{"en":["AV204918_Business_Ethics_after_Enron_a.txt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543/transcript/29955/annotation/1039","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"- It is eight o'clock and I would like to welcome all of you to the third Presidential University Lecture. This lecture series was created last fall to showcase members of the Iowa State University faculty, who are internationally regarded as leaders in their disciplines. And who are also able to lecture on topics of general interest to students, faculty, and the broader Ames community. The purpose of the lecture series is really two-fold. First of all, it is to highlight the excellence of our faculty here at the university. But at the same time to provide informative and stimulating lectures for the entire university community. Last year, we had two great lectures. The first by distinguished Professor Max Rothschild, and the second by distinguished Professor of Family and Consumer Sciences, Diane Burke. The lecture series is supported by The Miller Endowment. It was created by the estate of F. Wendell Miller and also the Iowa State University Committee on Lectures, funded by the government of the student body. Now, before I introduce Ben Allen who will introduce tonight's speaker, I would like to recognize one person, if she hadn't stepped too far away, the person who's constantly responsible for these great lectures that we have at Iowa state who worked so hard behind the scenes to make these happen, and that's Pat Miller. Pat, would you step forward so we can all thank you and, that's nice. Pat works with the broader university community and with our students to arrange lectures, and she has to deal with the comments by people on Michael Moore, and Ann Coulter, and all the other kind of lectures that we didn't have at the university. But it's what really creates a very stimulating environment for all of us. I'd like to now introduce Dr. Benjamin Allen, a provost of the university and Vice President for Academic Affairs, who will introduce tonight's lecturer. Ben.\r\n\r\n- Good evening. It is indeed my pleasure this evening to introduce the speaker for the fall Presidential Linguistic Lecture, Professor Charles Bradley Shrader. Dr. Shrader is Professor of Management in the College of Business. He was internationally recognized for his expertise in Strategic Management and Business Ethics, whose major research interest from the study was the study of the relationships in formal strategic planning and corporate social responsibility with company performance. He serves on the editorial boards for several management journals. His commitment to an extraordinary success in teaching and in Scholarship of Learning have been recognized both here and across the nation. He was awarded the Iowa State University Foundation Award for Outstanding Achievement in Teaching 1998. He won the Philip G. Hubbard Award for Outstanding Education. An award given to one faculty member in all three rich linguistics. He has written many case studies on issues dealing with business ethics, and other parts of management, and some of his case studies have won the award, Classic Case Distinction by the \"Case Research Journal.\" Dr. Shrader has written extensively on the subject of business ethics, and was one of the two inaugural co-directors of the Murray G. Bacon Center for Ethics in Business at Iowa State. Dr. Shrader has extensive experience in working with corporations, and executives, and international organizations. Let me give you a few examples. He served as an Instructor on Business Ethics at the Iowa School of Banking. He facilitated a few sessions for Optimum. You may not remember that, but that is the Pioneer Hi-Bred/DuPont Joint Venture, which led to other arrangements. He's worked with Pioneer Hi-Bred on a number of other occasions. He's taught Executive Development Programs in Ethics for the board of directors, Mary Greeley Health Center and Bankers Trust in Des Moines. And he's made presentations and taught courses in Egypt, Ukraine, Czech Republic, England, and other countries. Dr. Shrader has also provided outstanding leadership and service to ISU. As noted earlier, he served as the co-director of the Bacon Center for Ethics and Business. He served, and I know this personally very well, as the department chair for the Department of Management and Marketing, and he served as chair for the board directors of the ISU Center for Excellence in Teaching, now known as the Center for Excellence in Learning and Teaching. And he has served on and chaired many university and college committees. Dr. Shrader earned a BS Degree of Sociology and a Master's of public Administration from Brigham Young University, and an MBA and a PhD in Management from Indiana University. He joined Iowa State University in 1984 as an assistant professor and he has worked himself up to the full professor rank. It's easy to understand why Professor Geoffroy selected Professor Brad Shrader to be the third Presidential University Lecturer. The University Lecture Series was designed to highlight faculty excellence in learning, discovery, and engagement. Professor Shrader is doing research that is nationally recognized, providing exceptional education to the next generation of business leaders, and providing extraordinary leadership in the area of business ethics. It is my pleasure to introduce my longtime colleague in the College of Business, Brad Shrader.\r\n\r\n- President Geoffroy, Dr. Allen, distinguished colleagues, family, friends, I'm deeply honored to have this opportunity to speak. So profound and deep is the honor that I feel that I hope that, and I believe that it would be almost unfair and unethical for me to be honored like this anytime again in the near future. But thank you Dr. Allen for those very kind words. I'd also like to extend a special statement of gratitude to the many students who are here. You honor with your presence. Many of you are probably wondering what I am doing at this podium presuming to address you as the Presidential Lecturer. I assure you no one is more surprised by this presumption than I. When President Geoffroy asked me to speak about business ethics, I was not sure that there were many who were interested in the topic. But I can tell by the attendance here this evening that there certainly is, and quite frankly it's a bit overwhelming. I'd like to to thank you all for being here. Even though tonight I'm going to talk about business ethics, this will not be an exercise in business bashing. It's a noble thing to create a business, a company, an organization that creates a wealth for shareholders, useful products for consumers, jobs, and value to society. I do however, plan to attack the ways we teach, theorize, and the assumptions we make about business ethics. And I will be asking you to re-examine some of the assumptions you might hold. Socrates said, \"The unexamined life is not worth living.\" So let's do examine the current context for ethics in business. Let us look at both the mistakes and the successes. Let's think about how that ethics is manifest in current business practice and how business ethics is taught in business schools. We seem to have been bombarded with recent acts of wrongdoing, fraud at Enron, HealthSouth, Stew Leonard's Dairy, Global Crossing, now Marsh and McLennan. Insider trading at Solomon Brothers and Martha Stewart. Conflict of interest of Disney and Tyco, and RJR Nabisco and now simple greed at Adelphia. Yeah, for every bad guy there seems to be a saint. For example, Merck's generosity in donating Mectizan to cure river blindness in the 1990s worldwide. Merck is in a bit of problem now, but I suspect they will get through this. Medtronic's exemplary balanced governance structures. Judy Wicks and the White dog Cafe's aggressive stance toward community development inner city Philadelphia. Therefore we do not necessarily need to ask who is to blame, but rather what is going wrong and what is right? What can we learn from the fiascos? What were they thinking? What were the prevailing assumptions about business, and how can we prevent Enron from happening again? How can we prevent the harms from happening again? How can we improve? We need to fundamentally change how we teach and think about business. We tend to hold wrong and dangerous assumptions about business and teach cold and detached theories in our classrooms. In an open letter to business school deans that appeared this summer in the AACSB publications and websites, as well as in the \"Journal of Business Ethics,\" and in most newsletters of the major academic professional associations, including the Academy of Management, June, 2004 newsletter, it states that, \"Current business degree programs \"tend to foster a mean-spirited and distorted view \"of human nature. \"A narrow outdated and repudiated notion of ethics, \"and overly reified conception of the sub-disciplines \"of management and the sense of learned helplessness \"and hopelessness among faculties among faculties.\" These assumptions must change for the state of business ethics to change. I will attempt to address these issues tonight. My goal is to weave a seamless collage in the search for business ethics. That is my little tribute to Jim McElroy who can't be with us tonight because he's teaching in De Moines. My mentor. Henry David Thoreau wrote, \"For every thousand hacking at the leaves of wrongdoing \"there's one striking at the root.\" Tonight I presumed the search for these roots. This talk is an attempt to strike at those roots. The causes of recent moral lapses in business are conceptual and theoretical, and they arrive first within business schools and within business disciplines since the problems are theoretical, the solutions are also. Consequently, we must work on the roots. I want to start in the classroom. Two years ago I was leading a discussion on a case with Master of Business Administration students on a Saturday afternoon in September. The course was Management 501: Strategy Formation, a required MBA module. The subject, Competitive Strategy. The assignment was a Harvard Business School case about Walmart, the huge discount retailer. The penultimate example of the generic strategy referred to as overall cost leadership. The case was designed to illustrate the concepts pioneered by competitive strategy guru, Michael Porter, with enough information to analyze the discount retailing industry and to understand the competitive position of Walmart, a juggernaut. Everything was set up. The perfect case about the perfect strategy. Predictably class discussion proceeded with students making good observation about Walmart's power over suppliers and their large and growing market share. Their internal cost containment practices second to none. But as we continued discussing the case, I noticed a rather strong undercurrent of discontent. As we delve deeper into the case, student comments became coupled more and more with qualifications and hesitations such as, \"Well sure, they're smart, sharp negotiators \"but they're too heavy handed and mean.\" \"They say they buy American, \"but will switch to a foreign supplier at the drop of a hat \"if they don't get the price concessions they want.\" \"I work for a company that supplies products to Walmart \"and they constantly squeeze us. \"They're the a mother of all squeezers.\" \"I deal with some small businesses and small Iowa towns \"affected by Walmart's hegemony. \"Don't they see any problems \"with infinite incremental growth? \"Is there no room for the small differentiated \"pharmacy or hardware store anymore?\" These responses fascinated me. Who is Walmart? The epitome of cost leadership. \"Fortune Magazine's\" most admired firm. A Harvard case example of a good strategy, so it had to be true. But integrity said that I had to let the case discovery process work. So I attempted to explore more deeply and soon there were expressions of outright anger. This wonderfuL firm, Walmart, was seen by these experienced Saturday MBAs as a little, heavy, kind of mean, plotting, and simply unattractive, but good at a cost leadership. To be sure Walmart was not seen as evil nor was anything deemed inherently unethical about their strategy. But the students were clearly in genuinely disturbed by the fact that this firm had overwhelming influence over all inter-organizational transactions. The firm managers would outwardly claim to hold a set of values, yet would abandon the stated values for even the smallest market gain, and the firm would in effect attempt to appear to be something it really was not. It tells us it is friendly, and sometimes it is a ruthless competitor. The session and case ended but the discussion never really did. Walmart example surfaced from time to time during the remaining meetings and in other classes. And the concern never really seemed to fade away. Following this, on the cover page of the October 6, 2003 issue of \"Business Week,\" the question was posed, \"Is Walmart too powerful.\" The authors of the article observed that even though Walmart's prices are great, there are sometimes problems for workers, suppliers, and communities. Essentially the same observation as the students. Over time and upon reflection of many similar instances, I decided that though there's nothing necessarily wrong with Walmart, there may be something deeply wrong with some of the assumptions, both the company and we, in general, make about business and business people and the effects business decisions have on people. We need to examine these assumptions and challenge most of them. We tend to conceive a business and ethics as separate standards. I cannot tell you how many times I've heard the jad, \"Hey, you teach business ethics. \"Isn't that an oxymoron?\" And then I have to laugh and act like that's the first time. Yeah, that's great, that's funny. First time I've heard that today. It's no more an oxymoron than military intelligence and at least it's not a redundancy such as Criminal Lawyer. If you already sense a little bit of anger and defensiveness in me, well, you're correct. The defensiveness stems from years of teaching a subject that's considered to be an add on, if we have time. Doesn't fit so, let's give it to management subject in business school. While in reality is perhaps the most fundamental topic for business schools. In truth then, every case becomes an ethics case. Every strategy should be examined for its implications for human welfare. Ethics in business are interconnected and are the same thing because business is about adding value and ultimately about doing what is good and right. Separating the two is in my mind the biggest problem in business. How many times have you heard someone say, \"This is not an ethical decision, \"it's just a business decision?\" This is a flawed and dangerous assumption. Business and ethics. The two are not, should not, and cannot be separated. Laura Nash, who teaches Business Ethics at the Harvard Business School states, \"Business ethics is the study of how personal norms \"apply to the activities and goals \"of commercial enterprise.\" It is not a set of separate standards, but considers how the business context poses its own unique problems where the moral person reacts as an agent of the system. Therefore, really, business ethics is no more or less about ethics than bioethics, or engineering ethics, Ag ethics, name your discipline. The view that business and ethics are separate standards, in my opinion, is the major problem we face in business and in business schools. If they are viewed as separate by the business community, it is an inevitability that businesses will operate accordingly. If they are viewed as separate and academe, then ethics will be devalued and repudiated in theory and teaching. This is not good. Many most, if not all the major crises we've experienced over the past decade in business, are the result of flawed assumptions about business and ethics. In my view, these crises have common themes. First, they involve attempting to look good before or without really trying to be good. They also involve a tyranny of the bottom line, shareholders only versus stakeholders. They are examples of a triumph for self-interest over the common good, and a triumph of egoism over humility. And third, they are about manipulating transactions but not about adding value or building relationships. In other words, wrong assumptions and wrong theory. Looking good versus being good. When I was 11 years old with the help of an older friend, I was able to purchase some illegal fireworks called M-80s. M-80s are powerful firecrackers that are about an inch and a half long with a fuse in the middle, and were definitely illegal in my hometown of Lincoln, Nebraska. But I bought them and used them to impress my friends with their incendiary capabilities. On one occasion in order to show off, I demonstrated the M-80's awesome power in front of the neighbor kids by blowing up a garbage can in an alley about two blocks from my home. I told my friends to stand back while I lit the thing, put it in the can, and then raced off a safe distance on my bike to observe the fun. Now let me tell you, an M-80 will take out a garbage can. In this case, it blew out the bottom of the can and sent the lid swirling about 15 feet into the air, and it was loud. We raced away on our bicycles. To make a long story short, someone in the neighborhood recognized one of the kids with me, who turned out to be their paperboard. Within just an hour or two of combined neighborhood and police detective work, I was identified as the culprit. I still vividly remember the police officer walking up to the front porch of my house and recalling detail with confrontation. My father and I were on the porch. The officer was a friend of my dad. My dad was a city firefighter. He knew many of the police officers because he worked at the main fire station. And I recall in detail the conversation as the officer walked up. It went like this, \"Hey Chick.\" That was my father's nickname. \"Hey, Nobby, what's up?\" \"Well, Chick, looks like your boy has a little \"of the old man in him.\" \"Well, yeah, what'd he do.\" I proceeded to confess and express clear but feigned remorse. I was lectured on the dangers of illegal fireworks and my father assured the officer that the garbage can would be replaced that very day. And that very, day I did extensive research at the various hardware stores in Lincoln and purchased with my own money the best replacement garbage can on the market. My father also made sure I apologize to the can victim. This was all done prior to discussing my punishment options. I was grounded for a while. But the real story behind this is that while the police officer was at my home I made the following officer offer. I made this offer. I said, sir, I have another of those nasty M-80s in my room. Maybe I should give it to you so I won't be tempted to get into any more trouble. He said, that would be a good idea. And I went to my room to retrieve an M-80. Truth was I had a whole drawer full of them. But I want it to appear remorseful and reproved. So I handed one over. Now, before this story gets totally out of hand. Let me assure you that my mother quickly figured out I had more M-80S and my second grounding was the mother of all groundings. And please know that my wife and family already know this story. They hear it almost every family reunion. So you cannot surprise them with expressions of disgust. In this instance in this mundane little story, I wanted to look good without really being good. It was almost natural, yet remember I was 11 years old. This is something we expect to grow out of as we get older, correct? Certainly, we don't expect it of adults, or do we? The problem of form of over substances is an ancient one, certainly a long-standing issue in business, as well as in government, sports, and in society in general. The looking good versus being good dynamic is similar to Harry Potter's search for the sorcerer's stone. As Harry struggles to find the stone he is tempted by his own image, one that is literally implanted on his forehead. And he's forced to make difficult choices, among being loyal to self friends, school, and family. He makes some impulsive choices along the way but eventually he learns the true value of loyalty, friendship, and integrity. Understanding the dynamic of looking versus being is important, and the examination of the dynamic is certainly needed now as much as any time in our history. For example, current political ads seem to be more devoted to image and posturing than the message content. The result is that when all that matters is image, ethics takes a back seat. But ultimately we realize we really want and need this substance. Enron is again, a good bad example. In 2001, Enron managers met with the lenders in New York to analyze its deteriorating situation. At that meeting, Enron reports indicated it had $13 billion of debt on the balance sheet, but another 38 billion was off-balance sheet. Anyone looking at Enron from the outside would see a debt to equity ratio of about 70%, but add the off-balance sheet debt and the ratio went to over 250%. Now, I'm not an accountant or a sophisticated financier, but I certainly do hope that most companies do not understate their debt by a factor of four. And I hope they don't hide their financial details and akin off-balance sheet footnotes. This is fraud, legal or not. The idea that a set of financial statements and disclosures is to fairly reflect the financial situation and condition of a company seems to have gone out the window in favor of trying to look good to investors. At Enron the impetus for looking good came from the top. Listen carefully to this paragraph from the forward of the Enron code of ethics, dated July, 2000, signed by Ken Lay. \"We want to be proud of Enron and to know that it enjoys \"a reputation of fairness and honesty \"and that it is respected. \"Gaining such respect is one aim of our advertising \"and public relations activities. \"But no matter how effective they may be, \"Enron's reputation finally depends on its people, \"on you and me. \"Let's keep that reputation high.\" Well, Enron was indeed flying too high on borrowed wings. To me, their credo is backward. It is PR first and action, second. Rather, respect should be the aim of everyone in the company and the PR department simply tells the story. Research on executive failure by Sidney Finkelstein reported in his book titled \"Why Smart Executives Fail,\" finds that one of the major causes of system-wide failure is an executive's obsession with company image. Enron is an expensive example. Looking good versus being good. Appearance matters. In many cases, it's all that matters. Look at the societal forces at work. We have radical make-overs for both people and houses, We have \"Swarms\" and \"Nip/Tuck\". Plastic surgeons are heroes on entertainment TV. Implants and liposuction are the norm. We want bigger cars, TVs, houses, and burgers. More of everything. For example, international Truck and Engine Corporation is currently producing the world's biggest production pickup truck. At 14,500 pounds, 21 1/2 feet in length, it can tow 20 tons and get seven miles a gallon diesel. But most important, it makes the Humvee look like a girly car. More is better, just what we need. Very much in tune with today's realities. The same forces are manifesting business. Pressure to look good for Wall Street cajoles managers into corporate liposuction restructuring layoffs and plastic surgery, cooking the books, off-balance sheet reporting. And while sometimes these activities are necessary and even though they are often within the law, they can give rise to an ethical rationalizations, such as deeming certain situations where it's okay to cheat, and CEO's saying that they're responsible for the outcomes that they like in the ones that look good but not for the ones that don't. Enron is a fascinating case because it involved these very forces. Let me offer some insights from an Enron employee who was an MBA student in a class that I taught last summer. This MBA student viewed the primary cause of Enron's downfall to be it's corrupt performance review methods, which he called the rank and yank system. He said you had to be a deal-maker. The more deals you made the better. And you were ranked solely on the quantity and size of deals. And this led to some very risky and non-transparent activities. Compensation was all based on short-term criteria and there was no followup to check on the authenticity of transactions. We were all caught up in the frenzy. And so were outside investors. It was great to read about how smart we were. The market was rewarding every move we made. We got to the point where we believe we were bullet proof. Everybody loved us. The looking versus being problem has for some pretty good outcomes on us, however. We now have, for example, renewed interest in corporate governance, in extracting full responsibility from boards and top managers, and representing shareholders and in transparent reporting of company results. The Sarbanes-Oxley Act now requires CEOs to certify financial disclosures and requires firms to establish codes of ethics. Still, I believe Enron scared us. In the early go, Enron was the poster child for corporate growth in every textbook and on every buy list. But it's financial shenanigans were so complex that few could figure them out. The main thing I understand about Enron's risky hedging activity packages called Raptors, was the comment made by Bethany McClain of \"Fortune Magazine,\" \"There was no there there.\" But as scary as Enron was, I think the word ethics tends to scare us more. Ethical issues are complex and sometimes confusing. And because of this we get turned off or we give up, but we miss not give up. Sherron Watkins, Enron whistleblower, said in a California Management Review article, \"I would like to see the new generation of business leaders \"embrace that tried and true ethical litmus test. \"If a transaction or activity will not pass master \"on the front page of the \"Wall Street Journal,\" \"then just undo it.\" In our capitalist system, we rely on the proper disclosure of financial and operating information \"in order to have proper allocation of resources among businesses. The drug company with a new and important discovery enjoys a higher stock price, giving it access to funds to develop and bring that drug to market. Similarly, a company with a product line that's gone stale sees its stock price decline. We send a message by economically rewarding those companies that are outperforming their peer group and vice versa. To report misleading financial results is dishonest and amounts to nothing less than theft. There can be no successful capitalist system without trust. We expect honesty in our everyday business dealings. On the positive side of this, it seems to me that the notion of shared corporate values, what many writers mean when they refer to corporate culture and values is at the heart of the issue. I argue then, the solution to this problem is to teach values and to adopt values-based views of firms. Business ethics is about integrity and authenticity of the enterprise. Accordingly to be ethical is to truly add value, to follow the cultural values of the corporation, value to its owners, employees, and customers. Those who cannot serve others and communicate the values are not authentic leaders. Those who do not follow the values are not ethical in a business sense. According to Bill George, the former CEO of Medtronic and author of \"Authentic Leadership,\" he says, \"We need authentic leaders. \"People with the highest integrity \"committed to building enduring organizations. \"We need leaders who have a deep sense of purpose \"and who are true to their core values. \"We need leaders who have the courage \"to build their companies to meet the needs \"of all their stakeholders and who recognize \"the importance of their service to society.\" The \"Tyranny of the Bottom Line.\" The logic that business has one and only one responsibility to enhance shareholder wealth is a basic tenant of some business disciplines. Few business students complete their degrees without hearing a quote from Milton Friedman, that, \"Business is responsible to shareholders only.\" That the firm has one and only one responsibility to shareholders. This is one of the most pervasive doctrines promulgated in business schools. However, it is arrogant and elitist. It is also dangerous and out of touch with reality. This is not to say that making shareholders happy is not a good thing. It is. It's just not the only important thing. There're so many problems with this logic about shareholders only that it's difficult to know where to start. Perhaps the first problem to point out is that it doesn't square with the legal history of this country. Author, Marjorie Kelly in \"The Divine Right of Capital\" and Ralph Estes in the \"Tyranny of the Bottom Line,\" arguE that the supremacy of shareholders as a legal theory, has more in common with the right of kings than of corporations. Rather states, like Iowa, grant corporate charters and our country's state laws are based on the notion that a corporation is granted the right to exist based on its contribution to society. Firms are grounded charters because they potentially provide some needed product, good, or service, not initially to serve shareholders. In other words, sociological theory of structural functionalism has more to do with the existence of firms than the myth reported by Dr. Friedman. In Marjorie Kelly's words, in order to serve stockholders well, you have to serve other stakeholders well. Furthermore, what does it mean to enhance or maximize the interest of shareholders in the first place? Shareholders are almost always considered to be a monolith in business teaching. A large group with homogenous interests. This is simply an unwarranted assumption. Shareholders come and go. The average share of stock in the United States according to the \"Harvard Business Review,\" is held for less than a year. Warren Buffett's reason for holding shares is not the same as a day trader. CREF has different goals in holding shares from an arbitrage firm. Read your CREF statements. The stated purpose of CREF is to facilitate a multiplicity of investor goals. You and I only may hold shares of Harley Davidson stock. You have shares because Harley is a great investment. It's \"Fortune Magazine's\" top transportation firm. But I have shares because I like V Rods, Night Train and Fat Boys. The simple point is to assume homogenous goals among shareholders was unwarranted. Which leads me to the last problem, shareholder supremacy. Real practicing managers don't believe it. They do not live it. \"Fortune Magazine's\" most admired firms are just according to a variety of criteria, including innovation, quality products, and community responsiveness. I know of no executive leaving a large major successful firm who has ever echoed the statement of Mr. Friedman. Take for example this quote, \"Financial returns are neither a rights \"nor a prerequisite for doing business. \"They are an outcome.\" Your award for serving the customers well Once you've demonstrated your value to customers, they will determine the return to which you're entitled. Whenever I see a company whose strategic plan is expressed only in terms of financial goals, I sell the stock. This statement was made by Matt Klingler in management 582 class session on Corporate Leadership. Mr. Klingler is a former John Deere executive, a friend of ISU, and now runs a successful engineering consulting firm. \"Ask any practicing manager if their responsibility \"can be viewed in terms of only one stakeholder group. \"Ask President Geoffroy, or professor Ben Allen \"if they view their responsibility \"only in terms of the one responsibility.\" Only regions. Not journal editors, grant providers, students, families, employees, et cetera. Wealth creation can result from a variety of value propositions, not just the exclusive one decried by Dr. Friedman. Again, there's nothing wrong with making shareholders wealthy. But focusing only on them tends to lead to a short-term orientation, to simplistic evaluations, to a lack of awareness of the task environment of the firm. But also leads to some optimization of other important functions. Looking at share price only can lead to neglect of true profitability, capital structure, innovation customer, and employee satisfaction. Pressure from Wall Street analysts can actually be destructive. The simple irony is that shareholder only perspectives almost always lead to less shareholder value, while stakeholder or multi-dimensional effectiveness views lead to better performance for shareholders. See Blackburn, Doran, and Shrader, 1994. Wasn't it Al Dunlap who gutted R and D capabilities and governance structures and weakened Sunbeam to the point of near collapse in the name of shareholders only? And didn't Al say, \"There is only one constituency \"I'm concerned about, and that is the shareholders?\" This quote, along with Dunlap's hubris prompted out Petzinger of the \"Wall Street Journal\" to title an article, \"Does Al Dunlap Mean Business \"or is He Just Playing Mean?\" Ask any system... Excuse me, any system that emphasizes one performance criterion at the exclusion of others will probably fail as a system. Recent research on organization failure by Sidney Finkelstein in \"Why Smart Executives Fail\" indicates that adherence to a single item performance measure at the expense of others often leads to failure of the whole system. Use our academic institution as an example. We now purport to use a balanced set of measures of scholarship based on the collective works of Boyer to include discovery, dissemination, and integration. All three add value in terms of scholarship. We did this because it made organizational sense. However, there remain some who hold that, for example, research is the only criterion by which we should be evaluated. Teaching and service do not matter. Imagine the effectiveness of an institution such as ISU if truly only one thing mattered. Solutions for tyranny at the bottom line problem are straightforward. Recognize and reward all contributions to the overall value proposition. Put differently, acknowledge, and support those who add value. One option is the balanced scorecard. The balanced scorecard is a management technique that allows firms to map strategy in terms of various contributions to value. The term balance indicates that various performance criteria are part of the overall firm effectiveness. The scorecard includes four key performance areas. Financial performance, innovation and new product development, employee growth and learning, and customer satisfaction. Any one or one, two, or some of these can be made priorities but all are seen as important. Each supports the others. Long-term success and organizational health are the outcomes. Companies such as Wells Fargo, Edward Jones, Pella windows, Cisco systems, and Principal Financial Group use the balanced scorecard idea. Responsible managers embrace the complexity of management and acknowledge various contributions scored effectiveness. We now teach the balanced scorecard in the MBA program. It could easily be easily be applied to non-profit and government organizations Wrong assumptions, wrong theory. Research indicates that firms exhibiting sustained success on a number of performance criteria are typically great organizations first and not so much the result of a charismatic or superstar CEO. Good companies are just that, good organizations. Not the result of an individual manager superstar. When the current October issue of the \"Harvard Business Review\" in an article devoted to new CEOs, it states, \"CEOs must recognize that ultimately \"it is only the longterm profitability that matters, \"Not today's growth expectations or even stock price.\" CEOs can easily lose their legitimacy if their vision is unconvincing. If their actions are inconsistent with the values they espouse. Or if their self-interest appears to trump the welfare of the organization. The problem here again, is that we often place too much importance on the self-interest or on self-interest in business school teaching. Self-interest is seen as very important. Several mainstream theories assume self-interest to be the prime source of motivation. One such theory is agency theory. The basic tenets of agency theory goes something like this. Agency transactions exist when persons hire other persons as decision-making specialists to perform services. In other words, shareholders or principals hire managers or agents to make decisions. But this creates a problem because of the potential for managerial opportunism, or self-interest with Guile. Top managers may make strategic decisions to maximize their personal welfare and minimize their own risks. It is not possible for principals to know which agents will act most opportunistically. So we assume all will, most within reason but some with Guile. Thus the principals establish governance and control mechanisms to prevent self-interest. What great theory. We assume self-interest and organize accordingly. How liberating and motivating. We treat relations in organizations as transactions and problems to be solved. Imagine how noble to walk into a board meeting as a manager and be immediately perceived as a problem. And I suppose the agency cycle is never really broken, right? Because managers are the agents of the board and the agents who are the agents of the shareholders, who are the agents of the agents agents. In short we're all self-interested and must be watched. So our entire social fabric is resulted from this problem. What's more, it seems to me the research testing agency transactions can never be wrong. In my view, most papers publish purporting to be test of agency problems, start off with some sort of guess about what constitutes self-interest. When the findings do not obtain, which they often don't, the researchers conclude it must not abandon the agent's self-interest in the first place. Holy teleology Batman. Agency theorists can never be wrong. All good stuff to share with business students who will be act going out and building real organizations and working with others. Unlike some of the other assumptions we teach, agency assumptions did not seem to hold in the real world. A colleague of mine at Purdue, Harley Brower and I, published a paper in the \"Journal of Business Ethics\" a few years ago, and one of our general conclusions was that board members and top managers desire to act as stewards rather than agents. Stewards accept responsibility. Our sample included some managers who are in this audience tonight. Try this, ask them any share owner if they would rather the managers of their firm act like agents or stewards. I'm willing to take a guess as to what they might say. Plus agency theory does not do a good job with what Bowie and Freeman called the multiple principle problem, which is in effect the same issue as the assumption of homogenous shareholders mentioned earlier. The point is that the assumption of a clear agency problem is probably assuming too much. Additionally, according to Bowie and Freeman, agency theory assumptions are similar to the religious concept of original sin, we start off guilty. It assumes the worst about human behavior. At best agency theory helps explain significant wrongdoing because of the self-interest with Guile assumption, but it does not seem to do a good job for normative theory or what should be. The solution is teaching more stewardship theory, upper echelons theory, decision maker, choice theories, group decision-making models, attribution theory, anything that will move us away from self-interest and toward an understanding of how politics, responsibility, and collective human aspirations collide in complex human interactions. One big problem I have with this view personally, is that agency theory does not view managers as responsible. And personally in my own value system, I view any form of agency as requiring significant personal responsibility for our outcomes. I also view management as the discipline of responsibility. Managers are by definition responsible. I love this quote by Joseph Badaracco, who teaches at Harvard. This is from his book, \"Defining Moments,\" \"Managers are the ethics teachers in their organizations. \"This is true, whether they are saints or sinners, \"whether they intend to teach ethics or not. \"It simply comes with the territory. \"Action sends signals and emission send signals, \"almost everything does. \"Hence, responsible managers are concerned about their roles \"in the defining moments of their organizations \"They care, that is, how their decisions and actions, \"reveal test and shape the character of their companies.\" My sense is that deans, chairs and provost, would rather have faculty stewards who desire responsibility than agents who need monitoring. I view myself as a steward. When given a teaching assignment, my dean and my chair do not need to monitor me. I try to act as a trustee of the college and the department. One final thought on agency theory. Our college is in the process of strategic planning, and in this process we're asking ourselves what do we want to be known for, or better said, for what do we wish to be known? When we have great deliberations over what functions, disciplines and sub-disciplines, we should emphasize, let's be known for finance, or transportation, or supply chain, all very good options and any would probably be fine as research areas. But try to envision what outcomes would be like if we were to become the Agency School of Business. That all teaching and research were based exclusively on agency assumptions. Here's a future dialogue between a recruiter and an ISU School of Agency graduate. Recruiter and graduate. Recruiter, \"Tell me Harvey, why should we hire you here \"at Colossal Financial Services?\" Agency graduate, \"Well I'm a finance major \"with a specialization in used refrigerator pricing on eBay. \"I know where the net present value \"and internal rate of return buttons are on my calculator. \"I'm accomplished at responding to multiple choice questions \"and increasingly narrow applications at the.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118543#t=0.0,2848.8098"}]}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544","type":"Canvas","label":{"en":["Media File 2 of 2 - AV204918_Business_Ethics_after_Enron_b.mp3"]},"duration":2092.5649,"width":640,"height":40,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/118/544/small/lecture.png?1624896355","type":"Image","format":"image/png"}],"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/content/1","type":"AnnotationPage","items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/content/2/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-iastate.s3.wasabisys.com/collection_resource_files/resource_files/000/118/544/original/AV204918_Business_Ethics_after_Enron_b.mp3?1624896355","type":"Audio","format":"audio/mpeg","duration":2092.5649,"width":640,"height":40},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544","metadata":[]}]}],"annotations":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956","type":"AnnotationPage","label":{"en":["AV204918_Business_Ethics_after_Enron_b.vtt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Agency graduate,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=5.76,6.593"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Well, I'm a finance major with a specialization","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=6.593,10.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in used refrigerator pricing on eBay.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=10.12,15.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know where the net present value","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=15.52,16.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and internal rate of return buttons are on my calculator.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=16.95,20.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm accomplished at responding","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=20.41,21.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to multiple-choice questions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=21.85,23.112"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and increasingly narrow applications","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=23.112,25.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the capital asset pricing model.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=25.56,27.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But you're going to have to protect me early on","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=27.89,29.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the company.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=29.72,30.553"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Don't want to work too hard, you know?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=30.553,32.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh, and you're going to have to watch me like a hawk,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=32.38,34.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"no telling when I'll exercise self-interest with guile.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=34.89,38.553"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughter)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=38.553,39.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, imagine something completely different.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=39.77,43.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Imagine a strategic outcome","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=43.01,44.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where stewardship and accountability have been taught,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=44.75,48.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"another but very different future dialogue.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=48.03,51.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Recruiter, \"Tell me Constance, why should we hire you here","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=51.78,55.94"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at Colossal Financial?\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=55.94,57.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Stuart graduate, \"You should hire me","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=57.72,60.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because I'm a finance major","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=60.86,62.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I know the basic principles of finance well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=62.33,65.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plus, I've taken some courses in marketing and management.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=65.47,68.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh, and I've read a book or two.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=68.05,70.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm working to improve my writing and speaking capabilities","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=70.76,73.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because I've read in the \"Wall Street Journal\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=73.76,75.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that where those things are important.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=75.25,77.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But first and foremost,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=77.15,78.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I will work wherever in the company you need me.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=78.36,81.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I will try and magnify every job assignment you offer me.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=81.07,84.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You do not need to protect me with an easy work schedule.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=84.69,87.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Rather, I hope you will enhance my work assignments","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=87.6,90.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as I gain experience and earn your trust.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=90.93,93.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I will be the caretaker of your financial resources.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=93.74,96.887"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In preparing this talk,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=98.5,100.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I consulted a thesaurus","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=100.07,102.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to find words synonymous with steward.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=102.32,106.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One clear synonym was management.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=106.65,109.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Steward and management, manager and steward.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=109.04,111.773"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Items listed as co-terminus with agent,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=112.62,115.163"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how about middleman, broker, robot,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=116.17,120.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"slave, henchman, proxy, stooge?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=120.27,124.803"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"More wrong theory,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=126.64,127.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"while I'm at it, I may as well go after most","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=127.53,129.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the other theory we teach in business schools.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=129.2,131.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A few years back,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=131.42,132.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I had the privilege of attending a lecture","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=132.6,134.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by Norman Bowie, at the time on the faculty at Harvard","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=134.82,138.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and now a chaired professor at the University of Minnesota.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=138.43,141.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He argued in his lecture that if you relax the assumptions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=141.2,144.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the basic assumptions of economics","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=144.15,146.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you would get management and ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=146.23,148.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's look for a moment at some","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=148.43,149.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of these basic assumptions of economics and business","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=149.54,151.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and see if this works.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=151.73,152.973"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Down your left-hand side,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=154.68,156.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"economics often assumes full knowledge and full information.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=156.86,160.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We have full information about a phenomenon,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=160.61,162.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we are rational, that we are self-interested,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=162.41,165.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that businesses produce commodities,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=165.0,168.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we are also motivated by insatiable consumption","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=168.29,171.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or greed, that we are stoics","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=171.93,174.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that efficiency is the ultimate goal.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=174.43,177.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now relax these assumptions and see what happens.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=177.16,179.143"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Look to the right,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=179.143,180.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"full knowledge becomes bounded rationality","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=180.92,183.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or strategy formation.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=183.22,184.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Stoicism and rationality turn into conflict resolution","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=184.82,188.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and passion for work or motivation.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=188.33,190.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Self-interest gives way to interdependence.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=190.67,193.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Insatiable consumption is replaced","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=193.21,196.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by aggressive altruism.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=196.98,198.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Managers and firms anxiously engaged in good causes","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=198.89,202.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and doing many good things of their own free will.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=202.57,205.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And deficiency is subsumed by effectiveness.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=205.43,208.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In other words, if you relax the assumptions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=208.97,210.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you get management and ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=210.98,213.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I realize this sounds a bit critical","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=213.08,214.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of what's become known as the dismal science,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=214.95,217.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but clearly in this post-Enron era,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=217.32,219.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it seems to me unwise to ignore the impact","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=219.74,223.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of value neutral and simplistic theory","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=223.26,226.57"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that dominates thinking and teaching","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=226.57,228.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in many business schools.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=228.17,230.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Perhaps more specific hacking is warranted.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=230.06,233.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let me go on, let me go ahead and take on the champion.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=233.26,236.223"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"According to a recent popular press business book titled","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=238.47,242.267"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"What's The Big Idea?\",","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=242.267,244.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the single most influential thinker in business","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=244.15,246.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is Michael Porter of the Harvard Business School.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=246.98,250.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the single most influential idea","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=250.02,252.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is his five forces model.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=252.81,254.373"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The authors based their ranking on academic citations,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=255.28,259.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"media endorsements, consulting impact","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=259.1,261.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and impact on business press.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=261.95,264.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Porter beats them all, including Peter Drucker,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=264.41,267.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Tom Peters and Robert Reisch.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=267.71,270.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Not only is Porter first,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=270.04,271.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it isn't even a horse race.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=271.38,273.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"His influence is everywhere","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=273.1,274.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from accounting to zero-based budgeting.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=274.42,277.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"His ideas are 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cleaning.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=280.98,284.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some of you may remember the old court battle years ago","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=284.82,287.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between the old USFL and the National Football 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USFL.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=293.587,295.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That was Michael Porter.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=295.77,297.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Porter is 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industry","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=306.36,308.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the focal point for competition.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=308.29,310.62"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But firms also compete with industry 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share.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=319.79,321.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Substitutes are products and services that perform","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=321.45,324.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the same function as the focal 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Walmart,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=347.78,351.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"having relatively low prices with very low costs","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=351.4,354.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and acceptable quality or being differentiated,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=354.3,357.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"finding some unique product feature or service","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=357.85,360.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and having the ability to command a premium price.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=360.21,363.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Firms also select whether to apply their strategy","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=363.73,366.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to a broad strategic target industry-wide","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=366.49,370.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or a narrow or focused segment.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=370.37,373.053"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The goals are to compete with and devastate rivals,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=374.33,377.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to influence the balance of in-organizational transactions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=377.61,381.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to become more powerful than you suppliers","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=381.25,383.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and customers in the supply chain,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=383.31,385.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to counter the threat of new entrants and substitutes","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=385.26,388.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and win the upper strategic hand","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=388.16,390.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the industry battleground.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=390.15,391.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Problem is, this model works, works very well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=393.25,397.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And also, I think, hurts as much as it helps.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=398.15,401.16"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is good analysis,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=401.16,403.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it does not necessarily represent good synthesis.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=403.32,406.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It can be heavy, monopolistic and probably dangerous,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=406.91,411.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this strategy and here's why.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=411.75,413.687"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First, the model assumes cost leadership","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=414.67,416.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and differentiation can be sustained.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=416.77,419.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They can't.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=419.7,420.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Look at the history of any product in any industry","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=420.97,423.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you will read the story of such failed advantages.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=423.83,427.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The firms are continually outcosted by new technologies","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=427.4,431.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and learning, and are out differentiated","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=431.5,434.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by innovation and entrepreneurship.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=434.24,436.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plus, many great firms combine the two strategies","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=436.92,440.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of differentiation and cost leadership,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=440.28,442.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which partner says you cannot do.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=442.74,445.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, please tell me if Toyota Motor Company","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=445.2,449.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"makes either high quality products","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=449.29,451.94"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or is among the most efficient in the world's auto makers.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=451.94,455.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Clearly Toyota does both and does them both very well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=455.33,459.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In truth, the only option is to keep differentiating.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=459.42,462.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And anything can be differentiated,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=462.32,464.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which leads to the second problem.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=464.31,465.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Cost leadership assumes commodity products.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=465.78,469.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In strategy, if you assume commodity,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=469.06,471.793"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that most products are essentially the same","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=471.793,474.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and let me assume differentiation, I will win.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=474.49,477.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Think about it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=477.56,478.393"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Anything can be differentiated, seed corn, cars,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=478.393,481.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bicycles, soda pop, ISU dorm floors,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=481.78,485.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"academic majors, colleges, toilet paper.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=485.11,488.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that's enough.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=488.34,490.028"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=490.028,490.861"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The minute you say commodity,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=490.861,491.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the strategic battle's over","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=491.77,494.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and with differentiation, I'm on my way to the bank.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=494.03,497.223"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The other problem is the assumed adversarial relationship","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=498.37,501.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"among buyers and suppliers in the value chain.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=501.18,503.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In a recent meeting on campus,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=503.78,505.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I heard someone from the Leopold Center say","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=505.47,507.973"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that one of the major problems faced by the center","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=507.973,510.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the perception that farmers and food processors","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=510.65,513.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are adversaries.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=513.84,515.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But Porter promotes this idea.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=515.53,517.883"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yet once again,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=518.78,520.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you assume influencing the transaction","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=520.04,523.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and let me assume build a relationship,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=523.36,526.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I will win.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=526.06,527.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The truth, at least nowadays,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=527.83,529.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is that the quest for building cooperation","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=529.38,531.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and for building relationships is more sustainable.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=531.82,535.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's so many examples that support my claim","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=535.93,537.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that it boggles the mind,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=537.92,539.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Nike company had some representatives","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=539.69,542.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here on campus a few weeks ago,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=542.58,544.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"talking about this very thing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=544.5,547.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Harley Davidson is notorious","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=547.2,548.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for establishing strong relationships with suppliers.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=548.95,552.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Toyota, Honda, Porsche, BMW,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=552.61,555.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"PSS Medical, Ed Jones, Men's Warehouse,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=555.6,558.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"most high quality products are developed","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=558.81,561.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"among relationship builders.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=561.83,563.94"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ask any of our faculty who've developed","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=563.94,566.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"our new supply chain curriculum,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=566.07,568.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm sure they will suggest that good win-win relationships","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=568.33,571.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the supply chain are what lead to sustained success.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=571.99,576.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Consequently, Professor Porter offers a good snapshot","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=577.09,580.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of a relative level of attractiveness","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=580.85,583.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in overcrowded industries","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=583.48,585.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but little strategic insight on how to build change","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=585.27,587.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or maintain fundamentally cooperative systems.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=587.83,591.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"An alternative view, consider competitive strategy","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=591.46,594.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as an attempt to create uncontested market space,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=594.75,598.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to make others, other competitors irrelevant,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=598.33,601.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to create and capture new demand,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=601.52,604.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to balance the value-cost trade off.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=604.08,606.283"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what do we do?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=607.63,608.693"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A colleague of mine, Dr. Sue Ravenscraft and his soon","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=609.82,612.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to be published paper presented","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=612.53,614.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at an accounting professional meeting","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=614.06,616.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the United Kingdom, suggests we become more practical,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=616.05,620.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more theoretical, and more integrative","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=620.07,622.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in our approach to teaching ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=622.59,625.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to become more practical in teaching ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=625.02,627.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Joseph Badaracco of Harvard says we need","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=627.82,630.02"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to see the world as it is.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=630.02,631.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If ethics is not practical","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=631.92,633.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's little more than greeting card sentiment.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=633.38,636.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In the same vein, Sandra Waddock,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=636.01,637.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a paper soon to appear","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=637.81,638.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in \"Issues In Accounting Education\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=638.89,641.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"stated that the accounting profession","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=641.01,643.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"could take a more practical view of ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=643.31,645.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She offers the following.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=645.99,647.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is so basic and I think it's just beautiful.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=647.24,649.747"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"The accounting profession seems to fail to acknowledge","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=649.747,652.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that accounting is fundamentally an ethical,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=652.99,656.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rather than a technical discourse.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=656.25,658.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Accountability inescapably assumes the fulfilling","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=658.67,662.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of dutiful requirements.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=662.58,664.297"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Dr. Ravenscraft states that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=665.29,666.537"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"We need to be more theoretical.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=666.537,668.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to seriously and deeply discuss","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=668.31,670.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and compare the agency importarian views","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=670.43,673.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"discussed previously with stakeholder","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=673.78,675.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and stewardship theories.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=675.82,677.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I added this.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=677.48,678.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I hope Professor Ravenscraft will approve.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=678.35,680.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to honestly discuss these things.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=680.91,683.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Martin Luther King Jr said, \"Our lives begin to end","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=683.93,687.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the day we become silent about the things that matter.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=687.23,690.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we need to keep discussing these things.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=690.84,692.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Dr. Ravenscraft suggests we need to teach more integration","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=692.73,696.717"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and general management skills.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=696.717,698.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I added the general management part.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=698.31,699.95"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I hope she will accept this as a friendly amendment.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=699.95,703.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In a paper titled \"Cognitive Apprenticeship\",","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=703.21,705.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"three authors, Collins, Brown and Newman","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=705.6,708.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from BBN Laboratories in Xerox Park state,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=708.71,712.855"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Although schools have been relatively successful","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=712.855,716.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in organizing and conveying large bodies","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=716.34,718.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of factual knowledge, standard pedagogical practices","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=718.78,722.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"render key aspects of expertise invisible to students.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=722.7,727.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Too Little attention is paid","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=727.04,728.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the processes that experts engage in,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=728.43,731.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to use or acquire knowledge in carrying out complex","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=731.27,734.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or realistic tasks like ethical decisions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=734.61,738.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Few resources are devoted to higher order problem- solving","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=738.29,741.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that requires students to actively integrate","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=741.09,743.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and appropriately apply sub skills","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=743.74,745.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and conceptual knowledge.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=745.76,747.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"According to Henry Mintzberg and his book titled","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=747.9,749.947"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Managers not MBAs\", management is about integration,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=749.947,753.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"synthesis, and accepting responsibility,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=753.58,756.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"new topics for business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=756.26,758.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And again, according to Sandra Waddock,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=758.17,760.097"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Proponents of corporate responsibility have argued","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=760.097,762.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for years that today's typical business education","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=762.43,765.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"turns out leaders have limited capacity to think broadly","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=765.61,769.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the impact of their decision on stakeholders,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=769.73,772.23"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"societies, and the natural environment.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=772.23,775.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Consequently, we need to consider more integration.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=775.18,778.417"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what do I think?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=779.579,780.783"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here's my top 10 list.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=782.17,783.623"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think we need to change our assumptions in language,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=785.74,789.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the way we talk about business.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=789.12,790.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think we need to teach more stewardship,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=791.65,793.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more responsibility, more accountability, more cases,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=793.47,797.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more complex situations and less agency.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=797.08,799.763"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think we need to build image based on value","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=800.9,802.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and true earnings, rather than appearance.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=802.96,805.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to talk about values and culture.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=805.53,807.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Number four, we need more balance scorecard","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=808.95,810.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and less earnings per share.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=810.99,812.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Five, we need to assume a long-term perspective","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=813.57,816.194"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in favor of the short-term.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=816.194,818.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to think more long-term.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=818.66,820.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Six, we need to engage students in service learning,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=820.97,823.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to learn about non self-interest exchanges.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=823.53,826.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I applaud our MBAs for their selfless activities","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=826.39,829.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the service learning area.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=829.49,831.543"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Seven, we need to require ethics courses,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=832.5,834.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"including corporate social responsibility in the curriculum,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=834.52,837.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"improves the curriculum and outdated views of ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=837.17,840.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Eight, we need to require more integration","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=840.3,842.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in coursework and less specialization.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=842.18,846.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Nine, we need to pick new role models as managers.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=846.69,849.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need more Bill George's and Meg Whitman's","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=849.36,852.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and fewer Al Dunlaps and Ken Lays.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=852.07,855.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And 10, this isn't self-serving at all,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=855.22,858.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we need to teach more management,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=858.01,859.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the discipline of responsibility.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=860.84,863.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to become responsible individuals,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=863.45,865.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"responsible to others and for others,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=865.61,868.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"responsible for the outcomes of our organizations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=868.07,871.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what is the nature of our responsibility","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=871.28,873.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if we consider ourselves to be ethical persons?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=873.36,876.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Perhaps it is to become an ethics teacher","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=876.24,878.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in your organization.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=878.17,879.363"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what about Enron, Health South, Tyco","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=880.55,883.297"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the others, well, I'll borrow a line from Pete Townsend","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=883.297,887.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of The Who, \"I get down on my knees and pray","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=887.92,890.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we don't get fooled again.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=890.54,892.087"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I'd like to end on a positive note, a hopeful note","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=893.18,896.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the words of T.S. Elliot,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=896.46,898.657"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Because after all it's important","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=898.657,900.263"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I pure (indistinct) and try to look good.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=900.263,903.266"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=903.266,904.099"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is from T.S. Elliot's, excuse me,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=904.099,906.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"1941 poem titled \"The Dry Salvages.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=906.76,909.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I believe the Salvages are a set of islands","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=909.98,912.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"off the Atlantic Coast that seem to stand","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=912.01,914.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in defiance of both time and weather.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=914.67,916.823"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"And right action is freedom from past and future also.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=917.797,921.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For most of us, this is the aim.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=921.54,923.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Never here to be realized,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=923.21,924.91"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are only undefeated because we've gone on trying.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=924.91,928.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I hope we will keep trying,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=928.36,929.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"trying to build value based organizations","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=929.65,932.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and trying to become people of responsibility,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=932.19,934.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"trying to become ethics teachers in our organizations.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=934.73,938.093"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you very much.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=939.51,940.682"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(clapping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=940.682,942.932"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you, Brad, very much.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=961.98,963.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think we'll have some time for questions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=963.04,965.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if there are any.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=965.85,966.683"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you do have, please step to the microphone,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=966.683,968.73"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"grab you one, take (indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=968.73,969.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Do you want to go ahead?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=969.76,971.443"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Any questions?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=974.731,975.564"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e This should be good.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=981.2,982.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Back there.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=983.242,984.189"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sir.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=984.189,985.022"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Given this forum, I think I'd be remiss","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=987.029,989.636"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if I didn't say how lucky and truly blessed","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=989.636,993.453"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ohio State is to have you here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=993.453,996.803"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you. Thank you, that's very kind.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=996.803,999.383"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e It seems if you look through history,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1003.546,1005.668"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plantation owners are made (indistinct) slave labor.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1005.668,1010.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1010.39,1012.807"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Even the great Henry Ford had (indistinct).","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1015.684,1020.506"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do you think that ethics and business today","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1020.506,1023.562"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are actually declining?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1023.562,1024.933"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or do you think that's just because there's more business","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1024.933,1027.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that there's more media attention to that business","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1027.43,1030.094"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that ears assumption?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1030.094,1032.177"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e That's an excellent question.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1035.25,1036.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Could you rephrase that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1038.03,1038.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so it's much easier to answer?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1038.9,1040.724"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1040.724,1043.557"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, this is very strange for me because,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1045.02,1048.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because normally I take the role of Mr. Question","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1048.34,1051.507"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you do the responding.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1051.507,1054.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Very thoughtful.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1054.52,1055.593"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I suspect that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1058.4,1061.003"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I suspect historically there were some things","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1062.577,1065.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that just simply didn't make the front page.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1065.72,1068.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the fact that...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1068.33,1069.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, look at it this way,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1070.633,1072.243"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you probably get \"Business Week\",","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1073.31,1075.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the cover, the picture on the most current Business Week","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1075.39,1080.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is of the CEO, and my mind's racing,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1080.48,1083.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"trying to remember his name of Marsh \u0026amp; McLennan.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1083.28,1086.652"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Daniel Glassier","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1086.652,1087.9"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you, thank you.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1087.9,1089.71"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And imagine how that individual must feel","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1089.71,1094.48"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"being placed in this forum where their picture's","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1096.9,1099.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the front page and we're questioning the activities,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1099.42,1102.62"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the potential fraud","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1102.62,1104.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of this large professional services firm.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1104.18,1106.633"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think in partial response to your question,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1107.49,1112.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we probably do get a lot more information about firms.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1113.5,1117.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And firms are, I think on a positive note,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1117.29,1122.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are going to become more and more transparent.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1122.55,1125.247"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I really do think that will be the case.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1125.247,1128.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sarbanes-Oxley is a move in that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1128.44,1131.253"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in that path.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1132.42,1134.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think it's going to be relatively more difficult","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1134.8,1139.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for firms to get by with maybe some of the abuses","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1140.15,1143.769"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the past.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1143.769,1145.263"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That would be my hope anyway.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1146.317,1149.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But how do you, how do you feel?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1149.78,1151.473"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e (indistinct) It doesn't really matter that much.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1153.294,1156.864"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's whether or not it's started recently,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1156.864,1159.012"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gotten worse or should have known then (indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1159.012,1164.012"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e And I think that that's happening.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1165.644,1168.333"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I look around,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1171.449,1172.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I sense from this group here tonight","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1172.58,1174.324"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that there's some genuine concern","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1174.324,1175.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about what's going on.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1175.7,1177.728"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And on the one hand,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1177.728,1181.513"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chad, I think it's easy to talk about these wrong doings","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1182.63,1187.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's also kind of tough to run a firm.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1188.77,1191.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think people that brought there","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1191.35,1192.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and do these things, and then make tough choices","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1192.6,1195.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"find it very, very difficult to decide.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1198.067,1201.37"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many times the right versus wrong aren't clear,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1201.37,1204.41"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we've talked about this before in class,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1204.41,1206.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sometimes firms have to choose among good things,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1206.52,1210.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"favoring one stakeholder group versus another.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1210.7,1214.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think our sense of that is getting better and better.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1214.44,1218.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think the fact that we're talking about stakeholders","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1218.97,1221.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that we now have stakeholder theories in business,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1221.7,1225.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that stakeholder management has woven its way","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1225.06,1227.62"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into management pretty heavily and sort of into some","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1227.62,1230.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the other areas, at least in business schools,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1230.12,1232.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will help get at some of the problem.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1232.35,1234.513"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Very thoughtful,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1235.58,1237.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/436","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"very big perspective question, appreciate.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1237.46,1241.09"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Others.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1241.09,1242.135"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1242.135,1242.968"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1242.968,1243.801"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Brad, I think I'm wondering","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1253.637,1254.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you really do think Sarbanes-Oxley","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1254.79,1257.478"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is going to be, the fact that it's increasing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1257.478,1261.591"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Especially since, it seems to me that the premise","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1261.591,1263.733"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of this is based on agency for which","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1263.733,1266.083"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you kind of dismissed as--","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1266.083,1268.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e You're a very good. You are good.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1268.13,1271.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's a great observation.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1271.07,1272.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I agree.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1272.49,1274.31"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There is a lot of concern.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1274.31,1275.443"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think what we need to do is talk","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1275.443,1278.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about what Sarbanes-Oxley can accomplish","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1278.97,1281.62"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because ultimately we are still depending on","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1281.62,1284.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on trusting each other, right?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1285.59,1287.763"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The MBA students that I encounter are rather dubious","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1289.774,1294.774"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about Sarbanes-Oxley ever solving anything.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1295.2,1299.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you are too.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1299.13,1301.03"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But look at this, let's just take a couple aspects of it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1301.03,1305.213"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a pretty complex act.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1305.213,1308.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It requires, or at least superficially now,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1308.43,1312.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"requires, this is called accountability.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1312.29,1315.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The CEO now signs verifying these statements.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1315.05,1319.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And boards of directors must have financial experts","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1319.12,1323.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on audit committees to infuse the board","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1323.8,1326.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with that expertise, to make wisdom decisions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1326.29,1329.34"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about what's going on.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1329.34,1330.99"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we're asking boards to, at least Sarbanes-Oxley is,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1330.99,1335.777"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and board reform in general is asking boards","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1335.777,1338.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to have more independent directors","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1338.97,1341.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to maybe balance some of the conflicts of interest","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1341.51,1345.27"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we see.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1345.27,1346.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So along with Sarbanes-Oxley,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1346.51,1351.51"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think you can have dialogue on the value space side of it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1351.55,1356.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/473","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's where I think the code of ethics come in,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1356.76,1359.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/474","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comes in, each business, right,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1359.06,1361.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/475","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is going to need to have a code of ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1361.33,1363.807"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/476","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I've encountered instances","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1363.807,1367.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/477","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the past where individuals have said,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1367.53,1371.127"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/478","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Our company has a code of ethics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1371.127,1372.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/479","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've never looked at it before.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1372.66,1373.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/480","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've never read it before.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1373.92,1375.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/481","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here it is, I dusted it off.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1375.17,1377.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/482","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then in other instances, you have credos","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1377.15,1380.39"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/483","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and codes that are out in front of employees","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1380.39,1384.04"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/484","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from day one.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1384.04,1386.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/485","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A good example of a credo that's governing corporate action","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1386.01,1389.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/486","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is Pioneers long look, for example.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1389.6,1392.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/487","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think what Sarbanes-Oxley will do","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1392.54,1396.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/488","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is provide an infrastructure for companies","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1396.05,1399.94"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/489","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to start developing codes that are indeed linked","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1399.94,1402.66"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/490","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to their action and their values in the companies.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1402.66,1405.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/491","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then when that happens,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1405.59,1406.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/492","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you have something pretty powerful.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1406.49,1408.44"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/493","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1408.44,1409.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/494","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If some of the, some of the best corporate action","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1409.5,1414.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/495","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"has been governed by plans,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1415.65,1419.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/496","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and credos, and formal documents that are believed in,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1419.2,1422.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/497","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that have grown up and been time-tested","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1422.38,1424.67"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/498","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the the culture of the corporation.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1426.14,1429.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/499","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think your question is very thoughtful","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1429.35,1433.227"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/500","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and very practical.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1433.227,1435.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/501","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In discussing the practical side,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1435.2,1437.49"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/502","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what you still might be able to get away with","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1437.49,1439.92"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/503","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is worthwhile to talk about.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1439.92,1441.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/504","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I think we ought to be talking to our students","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1441.89,1444.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/505","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about what is the real goal of Sarbanes-Oxley,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1444.97,1448.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/506","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is to make us more transparent.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1448.6,1450.991"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/507","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm making an accounting, here is the company,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1450.991,1454.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/508","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"look at it, this is truth.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1454.89,1456.918"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/509","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's the goal of the thing, I believe.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1456.918,1460.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/510","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a wonderful question.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1460.17,1461.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/511","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thanks.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1461.86,1462.693"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/512","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now this is going to be a sports question.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1468.47,1470.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/513","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do you know, last-","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1470.14,1471.773"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/514","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"last I heard it was Boston, one, St. Louis nothing.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1472.9,1476.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/515","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Brad, I asked you a serious question","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1476.28,1478.377"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/516","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from someone who's tried probably, not as effectively","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1478.377,1482.853"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/517","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as you to teach ethics in classes.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1482.853,1484.597"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/518","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think the previous question about Sarbanes-Oxley","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1487.008,1489.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/519","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is wonderful because one of my best friends","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1489.65,1492.393"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/520","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from my undergrad days is now a (indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1492.393,1495.56"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/521","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for an e-company in New York.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1495.56,1498.123"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/522","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And his comment about it was,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1499.455,1500.587"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/523","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Well, you know, in the long run it's not going","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1502.126,1503.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/524","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to work at all because people","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1503.36,1505.279"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/525","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will figure out ways to beat that too.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1505.279,1507.441"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/526","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And to a certain extent, you're taught said,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1507.441,1512.405"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/527","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe not quite in those words,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1512.405,1514.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/528","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe similar sort of statement","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1514.54,1516.897"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/529","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that it's really not the loss, it's the way","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1516.897,1518.486"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/530","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that maybe we, as instructors, can teach business","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1518.486,1521.998"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/531","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and business ethics that can really have a difference.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1521.998,1524.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/532","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To use your term, to use your words,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1524.97,1526.978"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/533","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to take a long-term perspective","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1526.978,1528.26"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/534","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rather than a short-term perspective.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1528.26,1529.807"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/535","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So hopefully we can teach that as well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1529.807,1533.256"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/536","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I guess what I would ask is quite simply,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1533.256,1536.647"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/537","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you've had a nice top ten list","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1536.647,1538.291"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/538","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about doing business ethically,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1538.291,1539.687"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/539","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you have a nice list for us as both instructors","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1539.687,1543.604"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/540","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as well as students for what are the key questions,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1544.778,1548.521"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/541","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what are the key issues we need to study.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1548.521,1550.971"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/542","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the reason I ask this is because the (indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1550.971,1555.883"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/543","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before, I often find my response by presenting a case","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1555.883,1558.674"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/544","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that if it was legal, it was fine.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1558.674,1561.539"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/545","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Consequently I get frustrated and say,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1561.539,1565.056"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/546","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you guys just don't get it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1565.056,1567.306"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/547","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So please help me and help us, all students and scholars,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1568.942,1572.825"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/548","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what can you do to change things in the long-term","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1572.825,1576.934"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/549","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the classroom?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1576.934,1578.351"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/550","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Thank you, Russ.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1579.66,1581.13"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/551","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay. There are a lot of things in that question.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1581.13,1583.24"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/552","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's an illusion that Sarbanes-Oxley","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1583.24,1586.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/553","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and long-term perspectives.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1586.98,1589.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/554","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here, one of the things that jumped into my mind","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1589.47,1591.64"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/555","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"while you were asking the question","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1591.64,1594.36"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/556","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is that I was pretty tough on economics.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1594.36,1596.583"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/557","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a model.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1598.57,1600.428"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/558","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are you familiar with Williamson's model of economics?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1600.428,1605.117"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/559","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's one that I think we can bring","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1606.7,1608.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/560","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a lot more in business school teaching.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1608.54,1611.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/561","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think it fits with what I'm talking about.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1611.11,1614.14"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/562","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think it would fit in marketing, and accounting,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1614.14,1616.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/563","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and finance, and MIS and a lot of different areas,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1616.93,1619.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/564","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because Williamson is talking about three mechanisms,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1619.68,1624.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/565","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"meta-mechanisms for control of markets, values","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1625.86,1630.86"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/566","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and structures or bureaucracies,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1630.86,1632.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/567","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or however you want to say that,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1632.82,1633.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/568","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"markets, clients, bureaucracies.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1633.72,1635.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/569","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what I think we do in business schools,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1635.77,1637.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/570","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we reify the market.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1637.7,1640.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/571","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We love the market","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1640.42,1642.05"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/572","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we tend to belittle the bureaucracy and the rules.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1642.05,1646.32"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/573","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we were dubious about Sarbanes-Oxley","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1646.32,1648.4"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/574","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the rules coming out.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1648.4,1649.505"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/575","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And values almost never enter in.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1649.505,1652.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/576","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think what you could do","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1652.11,1654.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/577","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in almost any class is start asking questions","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1654.17,1658.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/578","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about decisions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1658.15,1659.78"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/579","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If we make a decision left or right,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1659.78,1661.63"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/580","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who's harmed, who's benefited?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1661.63,1663.568"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/581","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You could talk about, well what values underscore","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1663.568,1666.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/582","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that decision?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1666.11,1667.274"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/583","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What values is the company...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1667.274,1671.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/584","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What set of values is being portrayed by the company?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1671.22,1674.783"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/585","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What is the companies,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1675.83,1677.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/586","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're looking at consumer issues and marketing issues,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1677.46,1681.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/587","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you could look at issues of innovation and customer response","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1681.18,1686.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/588","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in terms of its value proposition for the firm.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1686.21,1689.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/589","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Talk about adding value.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1689.53,1691.153"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/590","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm rambling now.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1693.726,1695.012"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/591","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think those are some things","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1695.012,1696.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/592","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you could try to do.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1696.46,1699.2"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/593","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I tried right there to give an example","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1699.2,1703.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/594","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of economic theory that I think works,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1703.43,1705.712"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/595","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it's balanced and it works well.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1705.712,1708.406"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/596","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The other thing that I think you could do,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1708.406,1710.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/597","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I think probably a lot of teachers could do","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1710.21,1711.853"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/598","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here a lot better than I did,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1711.853,1713.93"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/599","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is tonight, one of the reasons why I told","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1713.93,1715.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/600","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that little story about my childhood","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1715.42,1717.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/601","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is because I think sometimes you...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1717.22,1720.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/602","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My purpose of doing it was to kind of send a message","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1721.52,1725.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/603","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I'm not, I'm not the saint up here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1725.75,1728.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/604","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm not the person who is going to be able","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1728.82,1731.65"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/605","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to be Solomonesque and say,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1731.65,1733.327"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/606","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Okay, this is right, this is wrong.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1733.327,1735.76"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/607","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I think you could stand up","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1735.76,1737.28"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/608","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in front of a group and start asking thoughtful questions.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1737.28,1740.183"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/609","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And questions about, here's a good path","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1742.491,1746.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/610","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that the company took,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1746.82,1748.72"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/611","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what are some other good things they could have done?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1748.72,1751.1"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/612","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How put value be enhanced even more?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1751.1,1753.881"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/613","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think you could also use some","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1753.881,1756.38"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/614","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of your own experience.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1756.38,1757.763"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/615","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You started off your question talking","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1759.02,1761.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/616","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about a friend that you had.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1761.12,1762.42"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/617","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think you could probably bring some","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1762.42,1764.33"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/618","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of your own personal experience into lectures.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1764.33,1767.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/619","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Show a little bit of,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1767.81,1769.153"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/620","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the practical nature,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1771.214,1772.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/621","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how this impacts your life and how you grapple with it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1772.59,1776.54"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/622","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that would work.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1776.54,1777.753"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/623","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Anybody else have ideas on that?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1779.33,1781.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/624","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know there'll be others in here would","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1781.07,1783.163"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/625","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have some thoughts on teaching.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1783.163,1785.413"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/626","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Last question.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1786.59,1787.96"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/627","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e This will be the last question, Professor Billan,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1787.96,1790.58"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/628","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm honored that it's you.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1790.58,1791.821"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/629","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e (indistinct)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1791.821,1793.994"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/630","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I guess in term of (indistinct),","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1793.994,1796.051"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/631","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"earlier you said we need to teach values.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1796.051,1798.608"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/632","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it kind of relates to several of these questions here.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1798.608,1802.071"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/633","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I guess I'm pondering,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1802.071,1804.179"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/634","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I think that a lot of what really makes","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1804.179,1807.846"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/635","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a business or a business person ethical","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1808.752,1811.319"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/636","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is there integrity, their kind of personal moral compass.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1811.319,1816.319"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/637","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I think begins in childhood, I hope it does.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1816.525,1821.307"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/638","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean, you did something terrible in the 80s,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1821.307,1824.358"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/639","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but you had parents who kind of tried","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1824.358,1826.77"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/640","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to straighten you out (indistinct).","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1826.77,1829.915"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/641","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(audience laughs)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1829.915,1832.748"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/642","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I guess what I'm wondering is,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1834.169,1836.369"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/643","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are there some things that perhaps","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1836.369,1838.206"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/644","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we really can't teach?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1838.206,1840.114"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/645","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In other words, we get this product in our classroom","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1840.114,1843.719"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/646","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's already been molded 18, 20, 30 years","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1843.719,1847.302"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/647","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I can teach certain things about customer value,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1848.153,1852.828"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/648","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but in the end, if they don't have some","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1852.828,1856.058"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/649","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of those basic values that are","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1856.058,1858.518"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/650","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going to make them a good person-","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1858.518,1861.679"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/651","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\u003cstrong\u003e -:\u003c/strong\u003e Yes, essentially I think the question is,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1861.679,1865.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/652","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can ethics be taught?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1865.08,1867.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/653","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's actually a research effort","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1867.52,1872.52"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/654","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and a book titled \"Can Ethics be Taught\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1872.71,1875.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/655","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out of the Harvard Business School.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1875.82,1878.01"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/656","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And surprisingly Harvard came to the conclusion","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1878.01,1882.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/657","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that ethics really begins early","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1882.7,1885.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/658","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that not so much can be taught at the college level","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1885.59,1890.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/659","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but our ability to reflect and our ability","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1891.31,1894.75"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/660","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to handle complex situations can be enhanced","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1894.75,1898.8"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/661","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through guess what?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1898.8,1900.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/662","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Case studies.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1900.07,1901.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/663","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Harvard found out the case studies work.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1901.85,1903.85"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/664","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay. In the MBA class they're rolling","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1905.34,1908.53"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/665","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the floor now.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1908.53,1910.373"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/666","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But in seriousness,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1910.373,1914.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/667","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I do think that it may help students","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1914.47,1919.47"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/668","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and faculty to reflect more","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1920.531,1923.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/669","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and think better about things","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1923.89,1927.69"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/670","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if we tried messier contexts,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1927.69,1931.46"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/671","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if we tried case studies in classes,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1931.46,1934.82"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/672","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and asked the students to try to work","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1934.82,1937.22"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/673","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through them and have an open forum discussion","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1937.22,1939.98"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/674","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on a tough problem.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1939.98,1941.769"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/675","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A company decides to,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1941.769,1944.283"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/676","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe restructure its finances","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1946.744,1949.3"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/677","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so it disfavors somebody's retirement system.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1949.3,1953.024"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/678","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Talk about that with students,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1953.024,1955.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/679","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about how the company might have looked at that","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1955.18,1958.15"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/680","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or done it differently.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1958.15,1959.83"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/681","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And try to create a system where students","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1959.83,1964.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/682","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can offer point and counterpoint.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1964.19,1967.55"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/683","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Somebody says something, does everybody agree?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1967.55,1969.97"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/684","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does anybody disagree?","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1969.97,1971.06"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/685","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And try to bounce it that way.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1971.06,1974.217"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/686","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I really do believe","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1974.217,1975.89"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/687","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that case studies allow us","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1975.89,1980.5"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/688","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to handle some of the things I've talked about tonight,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1980.5,1982.81"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/689","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the integration, the messiness, the complexity.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1982.81,1986.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/690","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what I think will happen is,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1986.84,1989.187"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/691","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it almost always happens to me,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1989.187,1991.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/692","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when I'm doing a case.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1991.59,1993.11"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/693","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was like with the Walmart case,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1993.11,1995.21"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/694","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I never expected that to happen.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1995.21,1997.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/695","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I did a case that I...","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1997.88,1999.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/696","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know there's some students in the audience here tonight","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=1999.0,2001.29"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/697","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that did a case on General Electric.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2001.29,2003.43"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/698","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I marched into class the other day on General Electric,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2003.43,2005.79"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/699","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I thought they had the perfect executive succession system","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2005.79,2009.0"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/700","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the students took it","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2009.0,2010.17"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/701","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and went kind of a different way.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2010.17,2012.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/702","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they had the opportunity to really talk about","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2012.08,2014.35"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/703","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what was going on.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2014.35,2015.59"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/704","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's a long-winded response to,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2015.59,2019.08"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/705","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"try some cases, try some discussion","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2019.08,2022.7"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/706","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and ask people to listen to others","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2022.7,2025.84"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/707","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and maybe ask the question,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2025.84,2029.117"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/708","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Gee, I don't necessarily agree with that","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2029.117,2031.61"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/709","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but that's kind of a different way of viewing it.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2031.61,2034.45"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/710","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I need to think about that one.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2034.45,2035.712"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/711","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let me reflect on that a bit.\"","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2035.712,2037.74"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/712","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that would work.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2037.74,2039.07"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/713","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think you could try that.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2039.07,2040.6"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/714","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But in terms of ethics being taught,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2040.6,2044.18"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/715","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I do think we get a lot of it as we grow.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2044.18,2046.651"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/716","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There are many on this campus","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2046.651,2048.88"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/717","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who know human development much better than I,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2048.88,2051.25"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/718","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I'm sure you're right.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2051.25,2053.12"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/719","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That we developed that penchant early in our lives.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2053.12,2056.68"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/720","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I do believe that in business, anyway,","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2056.68,2059.19"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/721","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we can use cases to enhance ethical reasoning.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2059.19,2062.633"},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/722","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(clapping)","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=2064.426,2066.676"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29956/annotation/723","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/029/956/original/AV204918_Business_Ethics_after_Enron_b.vtt?1624896357","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/029/956/original/AV204918_Business_Ethics_after_Enron_b.vtt?1624896357"}]},{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29957","type":"AnnotationPage","label":{"en":["AV204918_Business_Ethics_after_Enron_b.txt [Transcript]"]},"items":[{"id":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544/transcript/29957/annotation/724","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"- Agency graduate, \"Well, I'm a finance major with a specialization in used refrigerator pricing on eBay. I know where the net present value and internal rate of return buttons are on my calculator. I'm accomplished at responding to multiple-choice questions and increasingly narrow applications of the capital asset pricing model. But you're going to have to protect me early on in the company. Don't want to work too hard, you know? Oh, and you're going to have to watch me like a hawk, no telling when I'll exercise self-interest with guile.\" Now, imagine something completely different. Imagine a strategic outcome where stewardship and accountability have been taught, another but very different future dialogue. Recruiter, \"Tell me Constance, why should we hire you here at Colossal Financial?\" Stuart graduate, \"You should hire me because I'm a finance major and I know the basic principles of finance well. Plus, I've taken some courses in marketing and management. Oh, and I've read a book or two. I'm working to improve my writing and speaking capabilities because I've read in the \"Wall Street Journal\" that where those things are important. But first and foremost, I will work wherever in the company you need me. I will try and magnify every job assignment you offer me. You do not need to protect me with an easy work schedule. Rather, I hope you will enhance my work assignments as I gain experience and earn your trust. I will be the caretaker of your financial resources.\" In preparing this talk, I consulted a thesaurus to find words synonymous with steward. One clear synonym was management. Steward and management, manager and steward. Items listed as co-terminus with agent, how about middleman, broker, robot, slave, henchman, proxy, stooge? More wrong theory, while I'm at it, I may as well go after most of the other theory we teach in business schools. A few years back, I had the privilege of attending a lecture by Norman Bowie, at the time on the faculty at Harvard and now a chaired professor at the University of Minnesota. He argued in his lecture that if you relax the assumptions, the basic assumptions of economics you would get management and ethics. Let's look for a moment at some of these basic assumptions of economics and business and see if this works. Down your left-hand side, economics often assumes full knowledge and full information. We have full information about a phenomenon, that we are rational, that we are self-interested, that businesses produce commodities, that we are also motivated by insatiable consumption or greed, that we are stoics and that efficiency is the ultimate goal. Now relax these assumptions and see what happens. Look to the right, full knowledge becomes bounded rationality or strategy formation. Stoicism and rationality turn into conflict resolution and passion for work or motivation. Self-interest gives way to interdependence. Insatiable consumption is replaced by aggressive altruism. Managers and firms anxiously engaged in good causes and doing many good things of their own free will. And deficiency is subsumed by effectiveness. In other words, if you relax the assumptions you get management and ethics. I realize this sounds a bit critical of what's become known as the dismal science, but clearly in this post-Enron era, it seems to me unwise to ignore the impact of value neutral and simplistic theory that dominates thinking and teaching in many business schools. Perhaps more specific hacking is warranted. So let me go on, let me go ahead and take on the champion. According to a recent popular press business book titled \"What's The Big Idea?\", the single most influential thinker in business is Michael Porter of the Harvard Business School. And the single most influential idea is his five forces model. The authors based their ranking on academic citations, media endorsements, consulting impact and impact on business press. Porter beats them all, including Peter Drucker, Tom Peters and Robert Reisch. Not only is Porter first, it isn't even a horse race. His influence is everywhere from accounting to zero-based budgeting. His ideas are there. I've observed his five forces model used to analyze industries such as vegetable seeds and dry cleaning. Some of you may remember the old court battle years ago between the old USFL and the National Football League over a Harvard seminar titled, \"How to devastate the USFL.\" That was Michael Porter. Porter is King. The basic idea is that a set of five forces determine the context for strategy at the business level. Rivalry among firms in an industry is the focal point for competition. But firms also compete with industry buyers and suppliers for economic gain. And with potential new entrance, industry entrance and substitute products for market share. Substitutes are products and services that perform the same function as the focal industry. If a farm has a powerful position relative to buyers and suppliers and can insulate itself successfully from new entrance and substitutes it is in an attractive industry. If not the firm is not positioned well. In order to position well, a firm must select an appropriate generic strategy. The choices between either being a cost leader, as Walmart, having relatively low prices with very low costs and acceptable quality or being differentiated, finding some unique product feature or service and having the ability to command a premium price. Firms also select whether to apply their strategy to a broad strategic target industry-wide or a narrow or focused segment. The goals are to compete with and devastate rivals, to influence the balance of in-organizational transactions, to become more powerful than you suppliers and customers in the supply chain, to counter the threat of new entrants and substitutes and win the upper strategic hand in the industry battleground. Problem is, this model works, works very well. And also, I think, hurts as much as it helps. It is good analysis, but it does not necessarily represent good synthesis. It can be heavy, monopolistic and probably dangerous, this strategy and here's why. First, the model assumes cost leadership and differentiation can be sustained. They can't. Look at the history of any product in any industry and you will read the story of such failed advantages. The firms are continually outcosted by new technologies and learning, and are out differentiated by innovation and entrepreneurship. Plus, many great firms combine the two strategies of differentiation and cost leadership, which partner says you cannot do. Now, please tell me if Toyota Motor Company makes either high quality products or is among the most efficient in the world's auto makers. Clearly Toyota does both and does them both very well. In truth, the only option is to keep differentiating. And anything can be differentiated, which leads to the second problem. Cost leadership assumes commodity products. In strategy, if you assume commodity, that most products are essentially the same and let me assume differentiation, I will win. Think about it. Anything can be differentiated, seed corn, cars, bicycles, soda pop, ISU dorm floors, academic majors, colleges, toilet paper. I think that's enough. The minute you say commodity, the strategic battle's over and with differentiation, I'm on my way to the bank. The other problem is the assumed adversarial relationship among buyers and suppliers in the value chain. In a recent meeting on campus, I heard someone from the Leopold Center say that one of the major problems faced by the center is the perception that farmers and food processors are adversaries. But Porter promotes this idea. Yet once again, if you assume influencing the transaction and let me assume build a relationship, I will win. The truth, at least nowadays, is that the quest for building cooperation and for building relationships is more sustainable. There's so many examples that support my claim that it boggles the mind, Nike company had some representatives here on campus a few weeks ago, talking about this very thing. Harley Davidson is notorious for establishing strong relationships with suppliers. Toyota, Honda, Porsche, BMW, PSS Medical, Ed Jones, Men's Warehouse, most high quality products are developed among relationship builders. Ask any of our faculty who've developed our new supply chain curriculum, I'm sure they will suggest that good win-win relationships in the supply chain are what lead to sustained success. Consequently, Professor Porter offers a good snapshot of a relative level of attractiveness in overcrowded industries but little strategic insight on how to build change or maintain fundamentally cooperative systems. An alternative view, consider competitive strategy as an attempt to create uncontested market space, to make others, other competitors irrelevant, to create and capture new demand, to balance the value-cost trade off. So what do we do? A colleague of mine, Dr. Sue Ravenscraft and his soon to be published paper presented at an accounting professional meeting in the United Kingdom, suggests we become more practical, more theoretical, and more integrative in our approach to teaching ethics. We need to become more practical in teaching ethics. Joseph Badaracco of Harvard says we need to see the world as it is. If ethics is not practical it's little more than greeting card sentiment. In the same vein, Sandra Waddock, in a paper soon to appear in \"Issues In Accounting Education\" stated that the accounting profession could take a more practical view of ethics. She offers the following. This is so basic and I think it's just beautiful. \"The accounting profession seems to fail to acknowledge that accounting is fundamentally an ethical, rather than a technical discourse. Accountability inescapably assumes the fulfilling of dutiful requirements.\" Dr. Ravenscraft states that, \"We need to be more theoretical. We need to seriously and deeply discuss and compare the agency importarian views discussed previously with stakeholder and stewardship theories.\" I added this. I hope Professor Ravenscraft will approve. We need to honestly discuss these things. Martin Luther King Jr said, \"Our lives begin to end the day we become silent about the things that matter.\" So we need to keep discussing these things. Dr. Ravenscraft suggests we need to teach more integration and general management skills. I added the general management part. I hope she will accept this as a friendly amendment. In a paper titled \"Cognitive Apprenticeship\", three authors, Collins, Brown and Newman from BBN Laboratories in Xerox Park state, \"Although schools have been relatively successful in organizing and conveying large bodies of factual knowledge, standard pedagogical practices render key aspects of expertise invisible to students. Too Little attention is paid to the processes that experts engage in, to use or acquire knowledge in carrying out complex or realistic tasks like ethical decisions. Few resources are devoted to higher order problem- solving that requires students to actively integrate and appropriately apply sub skills and conceptual knowledge.\" According to Henry Mintzberg and his book titled \"Managers not MBAs\", management is about integration, synthesis, and accepting responsibility, new topics for business. And again, according to Sandra Waddock, \"Proponents of corporate responsibility have argued for years that today's typical business education turns out leaders have limited capacity to think broadly about the impact of their decision on stakeholders, societies, and the natural environment. Consequently, we need to consider more integration.\" And what do I think? Here's my top 10 list. I think we need to change our assumptions in language, the way we talk about business. I think we need to teach more stewardship, more responsibility, more accountability, more cases, more complex situations and less agency. I think we need to build image based on value and true earnings, rather than appearance. We need to talk about values and culture. Number four, we need more balance scorecard and less earnings per share. Five, we need to assume a long-term perspective in favor of the short-term. We need to think more long-term. Six, we need to engage students in service learning, to learn about non self-interest exchanges. I applaud our MBAs for their selfless activities in the service learning area. Seven, we need to require ethics courses, including corporate social responsibility in the curriculum, improves the curriculum and outdated views of ethics. Eight, we need to require more integration in coursework and less specialization. Nine, we need to pick new role models as managers. We need more Bill George's and Meg Whitman's and fewer Al Dunlaps and Ken Lays. And 10, this isn't self-serving at all, we need to teach more management, the discipline of responsibility. We need to become responsible individuals, responsible to others and for others, responsible for the outcomes of our organizations. And what is the nature of our responsibility if we consider ourselves to be ethical persons? Perhaps it is to become an ethics teacher in your organization. And what about Enron, Health South, Tyco and the others, well, I'll borrow a line from Pete Townsend of The Who, \"I get down on my knees and pray we don't get fooled again.\" But I'd like to end on a positive note, a hopeful note with the words of T.S. Elliot, \"Because after all it's important that I pure and try to look good.\" This is from T.S. Elliot's, excuse me, 1941 poem titled \"The Dry Salvages.\" I believe the Salvages are a set of islands off the Atlantic Coast that seem to stand in defiance of both time and weather. \"And right action is freedom from past and future also. For most of us, this is the aim. Never here to be realized, who are only undefeated because we've gone on trying.\" I hope we will keep trying, trying to build value based organizations and trying to become people of responsibility, trying to become ethics teachers in our organizations. Thank you very much.\r\n\r\n- Thank you, Brad, very much. I think we'll have some time for questions if there are any. If you do have, please step to the microphone, grab you one, take\r\n\r\n- Do you want to go ahead?\r\n\r\n- Any questions?\r\n\r\n- This should be good.\r\n\r\n- Back there. Sir.\r\n\r\n- Given this forum, I think I'd be remiss if I didn't say how lucky and truly blessed Ohio State is to have you here.\r\n\r\n- Thank you. Thank you, that's very kind.\r\n\r\n- It seems if you look through history, Plantation owners are made slave labor. Even the great Henry Ford had . Do you think that ethics and business today are actually declining? Or do you think that's just because there's more business and that there's more media attention to that business and that ears assumption?\r\n\r\n- That's an excellent question. Could you rephrase that, so it's much easier to answer? Yeah, this is very strange for me because, because normally I take the role of Mr. Question and you do the responding. Very thoughtful. I suspect that, I suspect historically there were some things that just simply didn't make the front page. And the fact that... Well, look at it this way, you probably get \"Business Week\", the cover, the picture on the most current Business Week is of the CEO, and my mind's racing, trying to remember his name of Marsh \u0026 McLennan.\r\n\r\n- Daniel Glassier\r\n\r\n- Thank you, thank you. And imagine how that individual must feel being placed in this forum where their picture's on the front page and we're questioning the activities, the potential fraud of this large professional services firm. So I think in partial response to your question, we probably do get a lot more information about firms. And firms are, I think on a positive note, are going to become more and more transparent. I really do think that will be the case. Sarbanes-Oxley is a move in that, in that path. And I think it's going to be relatively more difficult for firms to get by with maybe some of the abuses of the past. That would be my hope anyway. But how do you, how do you feel?\r\n\r\n- It doesn't really matter that much. It's whether or not it's started recently, gotten worse or should have known then\r\n\r\n- And I think that that's happening. I look around, I sense from this group here tonight that there's some genuine concern about what's going on. And on the one hand, Chad, I think it's easy to talk about these wrong doings but it's also kind of tough to run a firm. And I think people that brought there and do these things, and then make tough choices find it very, very difficult to decide. Many times the right versus wrong aren't clear, we've talked about this before in class, and sometimes firms have to choose among good things, favoring one stakeholder group versus another. And I think our sense of that is getting better and better. I think the fact that we're talking about stakeholders and that we now have stakeholder theories in business, and that stakeholder management has woven its way into management pretty heavily and sort of into some of the other areas, at least in business schools, will help get at some of the problem. Very thoughtful, very big perspective question, appreciate. Others.\r\n\r\n- Thank you.\r\n\r\n- Thank you.\r\n\r\n- Brad, I think I'm wondering if you really do think Sarbanes-Oxley is going to be, the fact that it's increasing. Especially since, it seems to me that the premise of this is based on agency for which you kind of dismissed as--\r\n\r\n- You're a very good. You are good. That's a great observation. And I agree. There is a lot of concern. And I think what we need to do is talk about what Sarbanes-Oxley can accomplish because ultimately we are still depending on on trusting each other, right? The MBA students that I encounter are rather dubious about Sarbanes-Oxley ever solving anything. And you are too. But look at this, let's just take a couple aspects of it. It's a pretty complex act. It requires, or at least superficially now, requires, this is called accountability. The CEO now signs verifying these statements. And boards of directors must have financial experts on audit committees to infuse the board with that expertise, to make wisdom decisions about what's going on. And we're asking boards to, at least Sarbanes-Oxley is, and board reform in general is asking boards to have more independent directors to maybe balance some of the conflicts of interest that we see. So along with Sarbanes-Oxley, I think you can have dialogue on the value space side of it. And that's where I think the code of ethics come in, comes in, each business, right, is going to need to have a code of ethics. And I've encountered instances in the past where individuals have said, \"Our company has a code of ethics. I've never looked at it before. I've never read it before. Here it is, I dusted it off.\" And then in other instances, you have credos and codes that are out in front of employees from day one. A good example of a credo that's governing corporate action is Pioneers long look, for example. And I think what Sarbanes-Oxley will do is provide an infrastructure for companies to start developing codes that are indeed linked to their action and their values in the companies. And then when that happens, you have something pretty powerful. I think. If some of the, some of the best corporate action has been governed by plans, and credos, and formal documents that are believed in, that have grown up and been time-tested in the the culture of the corporation. So I think your question is very thoughtful and very practical. In discussing the practical side, what you still might be able to get away with is worthwhile to talk about. But I think we ought to be talking to our students about what is the real goal of Sarbanes-Oxley, is to make us more transparent. I'm making an accounting, here is the company, look at it, this is truth. And that's the goal of the thing, I believe. It's a wonderful question. Thanks. Now this is going to be a sports question. Do you know, last- last I heard it was Boston, one, St. Louis nothing.\r\n\r\n- Brad, I asked you a serious question from someone who's tried probably, not as effectively as you to teach ethics in classes. I think the previous question about Sarbanes-Oxley is wonderful because one of my best friends from my undergrad days is now a for an e-company in New York. And his comment about it was, \"Well, you know, in the long run it's not going to work at all because people will figure out ways to beat that too.\" And to a certain extent, you're taught said, maybe not quite in those words, maybe similar sort of statement that it's really not the loss, it's the way that maybe we, as instructors, can teach business and business ethics that can really have a difference. To use your term, to use your words, to take a long-term perspective rather than a short-term perspective. So hopefully we can teach that as well. I guess what I would ask is quite simply, you've had a nice top ten list about doing business ethically, you have a nice list for us as both instructors as well as students for what are the key questions, what are the key issues we need to study. And the reason I ask this is because the before, I often find my response by presenting a case that if it was legal, it was fine. Consequently I get frustrated and say, you guys just don't get it. So please help me and help us, all students and scholars, what can you do to change things in the long-term in the classroom?\r\n\r\n- Thank you, Russ. Okay. There are a lot of things in that question. There's an illusion that Sarbanes-Oxley and long-term perspectives. Here, one of the things that jumped into my mind while you were asking the question is that I was pretty tough on economics. There's a model. Are you familiar with Williamson's model of economics? That's one that I think we can bring in a lot more in business school teaching. And I think it fits with what I'm talking about. And I think it would fit in marketing, and accounting, and finance, and MIS and a lot of different areas, because Williamson is talking about three mechanisms, meta-mechanisms for control of markets, values and structures or bureaucracies, or however you want to say that, markets, clients, bureaucracies. And what I think we do in business schools, we reify the market. We love the market and we tend to belittle the bureaucracy and the rules. And we were dubious about Sarbanes-Oxley and the rules coming out. And values almost never enter in. So I think what you could do in almost any class is start asking questions about decisions. If we make a decision left or right, who's harmed, who's benefited? You could talk about, well what values underscore that decision? What values is the company... What set of values is being portrayed by the company? What is the companies, you're looking at consumer issues and marketing issues, you could look at issues of innovation and customer response in terms of its value proposition for the firm. Talk about adding value. I'm rambling now. I think those are some things that you could try to do. And I tried right there to give an example of economic theory that I think works, and it's balanced and it works well. The other thing that I think you could do, and I think probably a lot of teachers could do here a lot better than I did, is tonight, one of the reasons why I told that little story about my childhood is because I think sometimes you... My purpose of doing it was to kind of send a message that I'm not, I'm not the saint up here. I'm not the person who is going to be able to be Solomonesque and say, \"Okay, this is right, this is wrong.\" but I think you could stand up in front of a group and start asking thoughtful questions. And questions about, here's a good path that the company took, what are some other good things they could have done? How put value be enhanced even more? And I think you could also use some of your own experience. You started off your question talking about a friend that you had. I think you could probably bring some of your own personal experience into lectures. Show a little bit of, of the practical nature, how this impacts your life and how you grapple with it. I think that would work. Anybody else have ideas on that? I know there'll be others in here would have some thoughts on teaching.\r\n\r\n- Last question.\r\n\r\n- This will be the last question, Professor Billan, I'm honored that it's you. I guess in term of , earlier you said we need to teach values. And it kind of relates to several of these questions here. But I guess I'm pondering, that I think that a lot of what really makes a business or a business person ethical is there integrity, their kind of personal moral compass. that I think begins in childhood, I hope it does. I mean, you did something terrible in the 80s, but you had parents who kind of tried to straighten you out . But I guess what I'm wondering is, are there some things that perhaps we really can't teach? In other words, we get this product in our classroom that's already been molded 18, 20, 30 years and I can teach certain things about customer value, but in the end, if they don't have some of those basic values that are going to make them a good person-\r\n\r\n- Yes, essentially I think the question is, can ethics be taught? And there's actually a research effort and a book titled \"Can Ethics be Taught\" out of the Harvard Business School. And surprisingly Harvard came to the conclusion that ethics really begins early and that not so much can be taught at the college level but our ability to reflect and our ability to handle complex situations can be enhanced through guess what? Case studies. Harvard found out the case studies work. Okay. In the MBA class they're rolling on the floor now. But in seriousness, I do think that it may help students and faculty to reflect more and think better about things if we tried messier contexts, if we tried case studies in classes, and asked the students to try to work through them and have an open forum discussion on a tough problem. A company decides to, maybe restructure its finances so it disfavors somebody's retirement system. Talk about that with students, about how the company might have looked at that or done it differently. And try to create a system where students can offer point and counterpoint. Somebody says something, does everybody agree? Does anybody disagree? And try to bounce it that way. And I really do believe that case studies allow us to handle some of the things I've talked about tonight, the integration, the messiness, the complexity. And what I think will happen is, and it almost always happens to me, when I'm doing a case. It was like with the Walmart case, I never expected that to happen. I did a case that I... I know there's some students in the audience here tonight that did a case on General Electric. And I marched into class the other day on General Electric, I thought they had the perfect executive succession system and the students took it and went kind of a different way. And they had the opportunity to really talk about what was going on. So that's a long-winded response to, try some cases, try some discussion and ask people to listen to others and maybe ask the question, \"Gee, I don't necessarily agree with that but that's kind of a different way of viewing it. I need to think about that one. Let me reflect on that a bit.\" I think that would work. I think you could try that. But in terms of ethics being taught, I do think we get a lot of it as we grow. There are many on this campus who know human development much better than I, but I'm sure you're right. That we developed that penchant early in our lives. But I do believe that in business, anyway, we can use cases to enhance ethical reasoning.","format":"text/plain"},"target":"https://iastate.aviaryplatform.com/collections/1150/collection_resources/45554/file/118544#t=0.0,2092.5649"}]}]}]}